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Marketing Strategy

Categories

A woman creating visually appealing content on a wooden table with her laptop.

7 Tips to Make Web Content User-Friendly

Marketing Strategy

You want people to read your website—that’s the whole point. Yet, many website owners and even web designers don’t make…

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A blog starter kit featuring a laptop and notepad, perfect for aspiring bloggers.

How to Start a Blog & Write Posts People Will Read

Marketing Strategy

Ever wondered how to start a blog? Yes, it usually involves using WordPress, the best blogging platform. But that’s a…

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A man demystifying a graph on bounce rate.

Bounce Rate: What It Is, What’s a Good One?

Marketing Strategy

As a website owner, you may wonder what a “bounce rate” is and why you should care about it. We’ll…

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A man holding a phone with Google Reviews on it.

Fake Reviews Are Bad for Business

Marketing Strategy

The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of…

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A man utilizing a laptop to create captivating content.

8 Tips for Writing Engaging Content

Marketing Strategy

Pondering how to write engaging website content that will attract and interest readers? Since web readers are notorious for having…

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A man debunking 5 myths about marketing copy while using a laptop with the word content marketing on it.

Marketing Content Myths and Tips to Write Powerful Content

Marketing Strategy

Why Most Marketing Content Fails If you wanted to commission a great portrait of yourself, would you hire a house…

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A circle of individuals charting direction in a unified mission, with their hands put together.

Mission Statements, Ad Slogans, and Charting Your Direction

Marketing Strategy

When it comes to charting the direction of your business, where do you look? If you aren’t sure, consider advertising…

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A man applying the Magic Marketing Equation while working at his desk in front of a window.

How to Increase Lead Generation with the Magic “Marketing Equation”

Marketing Strategy

Why Most Marketing Seriously Under-Performs, and How to Fix Yours What’s the problem with marketing? Several trends in the late…

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