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      • My Website Traffic Is Going Down
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Marketing

  • Insights
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  • Pricing Guides
  • Problems We Solve
Three people in a meeting room; one person stands and presents bar charts on a whiteboard while two others sit at a table and listen.

Best Link Building Plugins for WordPress: Boost Your SEO with These Top Picks

MarketingPlugins & ThemesSearch Engine Optimization (SEO)WordPress

Link building remains one of the most powerful ways to improve your website’s search engine ranking. As a business owner,…

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A laptop on a wooden desk with digital envelope icons and the words "Email Marketing" displayed in the background.

5 Best Mailing List Plugins for WordPress to Improve Email Marketing

Email MarketingMarketingPlugins & ThemesWordPress

Email marketing remains one of the most effective channels for connecting with customers. For WordPress website owners, adding the right…

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Two people shake hands in a kitchen—one in a checkered shirt and jeans, the other in green overalls with a clipboard—signifying a successful connection with a local customer that matches their ideal client profile.

Ideal Client Profile: Targeting Your Perfect Local Customer

Local SEOMarketing

Every successful marketing plan starts with knowing exactly who your best customers are. For a home service business owner (like…

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Illustration of a human brain with a bright light at its center, surrounded by neurons and a glowing, dark background—symbolizing the power of personalizing Buyer Personas for effective marketing strategies.

Buyer Personas: Personalizing Your Local SEO Strategy

Local SEOMarketing

Understanding your customers is key to marketing success. Buyer personas take the idea of an Ideal Client Profile a step…

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A person with a large backpack and camping gear walks alone on a dirt trail toward a rocky hill in bright, misty sunlight, symbolizing the buyer’s journey from search to sale.

Buyer’s Journey: Mapping Local Customers from Search to Sale

Local SEOMarketing

Not every potential customer who finds you online is ready to pick up the phone and hire you right that…

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A simplified city map showing a river running vertically through the center highlights City Pages, with green areas for parks and gray zones marking urban development—illustrating the local reach of service area businesses.

City Pages for Service Area Businesses: Boosting Local Reach

Local SEOMarketing

For many home service companies – plumbers, electricians, roofers, landscapers, etc. – business isn’t confined to one town or a…

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A person holds a smartphone displaying a digital map application, highlighting how businesses can improve Google Maps rankings and boost visibility through local SEO strategies in a city area.

Maximizing Your Google Maps Rankings

Local SEOMarketing

For a local service business, appearing on Google Maps (via your Google Business Profile) can be just as important as…

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Colorful 3D letters spelling "Google" are displayed inside a glass-walled building, with hanging light bulbs above—an inspiring nod to search rankings and Google's Top 3 visibility.

Why Being in Google’s Top 3 Matters

Local SEOMarketing

When you search for a service online, how often do you scroll to the bottom of page one, or go…

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The word "LOCAL" is displayed in bold, weathered block letters against a wooden background with colorful paint splatters, evoking the vibrant spirit of local SEO and community-focused businesses.

The Importance of Local Directories for SEO

Local SEOMarketingOff-Page SEO

Before the internet, businesses relied on the Yellow Pages and community bulletin boards to get discovered. Today, local online directories…

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A small green plant with two main leaves grows from soil, illuminated by sunlight, symbolizing fresh content and growth, with a blurred green background.

Why Fresh Content is Crucial for Local SEO

CopywritingLocal SEOMarketing

Imagine you stumble upon a company’s website and see that their last blog post was from three years ago. You…

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Person in a white shirt writing in a notebook with a pencil at a desk, next to a computer mouse and closed laptop—focused on an SEO audit to highlight SEO importance.

What is an SEO Audit and Why Does It Matter?

Local SEOMarketing

Every home service business owner wants their website to bring in more customers. But how do you know if your…

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A person in a red "Volunteer" shirt, expertly engaging donors, counts money at a table surrounded by canned goods and bottles in the donation center.

Best Marketing Strategies for Nonprofits: Engaging Donors and Volunteers

Marketing

Nonprofit marketing faces unique challenges. Organizations must engage donors, recruit volunteers, and promote their mission with limited resources. Success requires…

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Two people sit at a table with a contract, gavel, and scales. One person gestures with a pen while the other has folded hands, representing the keen business insights and marketing strategies embraced by top law firms to attract their top clients.

Best Marketing Strategies for Law Firms: Attracting and Retaining Top Clients

Marketing

The legal landscape grows more competitive each year. Law firms face unique challenges when marketing their services to potential clients….

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Best Marketing Strategies for Insurance Agents

Marketing

The insurance marketplace grows more competitive every day. As digital marketing specialists working with various industries, we’ve seen how the…

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Three men discussing around a table in an office, with one writing on a glass board, brainstorming marketing strategies. They appear engaged in conversation, and various office supplies are visible in the background.

Effective Lead Generation: Best Marketing Strategies for IT Companies

Marketing

Lead generation defines success for IT companies. Without a steady stream of qualified prospects, even the most innovative tech businesses…

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Customer Loyalty Techniques: Best Marketing Strategies for Service Businesses

Marketing

Customer loyalty defines the difference between thriving service businesses and those that struggle. When customers repeatedly choose your services over…

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In a stylish restaurant bar setting, empty wine glasses, placemats, and napkins are arranged on a dark countertop. The red and black interior sets the stage for photographers looking to capture scenes that boost marketing strategies, with bottles and glasses artfully displayed in the background.

Best Marketing Strategies for Restaurants: Boosting Foot Traffic and Online Orders

Marketing

The restaurant industry has always been competitive. Today’s restaurants face challenges from changing consumer preferences, delivery apps, and an increasingly…

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A man and a woman work together at a computer, seamlessly intertwining marketing strategies as the woman uses a graphic tablet. Meanwhile, the man, wielding his camera with the precision of seasoned photographers, focuses intently on increasing exposure to their dynamic project.

Best Marketing Strategies for Photographers: Increasing Exposure and Bookings

Marketing

Standing out in the photography industry has never been more challenging. With smartphones enabling everyone to capture decent photos, professional…

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Two people in lab coats discuss a medical diagram of human anatomy, strategizing near a shelf filled with binders. Their insightful exchange resembles photographers analyzing the perfect shot to increase exposure in their field.

Best Marketing Strategies for Physiotherapists

Marketing

Running a successful physiotherapy practice requires more than just clinical expertise. It demands a strategic approach to patient retention and…

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How Orthopedic Surgeons Can Maximize Online Visibility: Best Marketing Strategies

Marketing

Orthopedic surgeons face unique challenges in today’s digital marketplace. With approximately 7 million orthopedic surgeries performed annually in the US,…

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Dentist chair and overhead light in a dental clinic with various tools and equipment in the background.

Best Marketing Strategies for Orthodontics to Attract New Patients

Marketing

Orthodontic marketing has evolved significantly in recent years. Digital channels now play a crucial role in patient acquisition for practices…

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Best Marketing Strategies for Online Business: Boosting Traffic and Conversion Rates

Marketing

The digital world continues to evolve rapidly for businesses in Chicago and beyond. We’ve seen firsthand how the right marketing…

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A man in an apron stands in a bakery, looking at his phone while holding a credit card. Racks of bread and pastries are displayed in the background.

Kickstarting Success: Best Marketing Strategies for New Business

Marketing

Starting a new business is exhilarating. The marketing decisions you make early on can determine your trajectory for years to…

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A woman in a blue shirt and apron talks on the phone behind a bakery counter with pastries on display.

Best Marketing Strategies for Local Businesses: Boosting Foot Traffic and Online Presence

Marketing

For local businesses, effective marketing serves as the bridge between potential customers and your products or services. Finding the right…

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A desk showcasing an innovative marketing concept filled with creativity. The notebook is surrounded by essentials like glasses, colored pencils, sticky notes, a world map, a cup, and crumpled paper—perfect for startups crafting dynamic marketing strategies.

Innovative Marketing Techniques: Best Marketing Strategies for Startups

Marketing

Starting a new business is both exhilarating and challenging. Among these challenges, effective marketing often proves especially difficult for startups….

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Two people are collaborating with computer code on a monitor and documents. One points at the screen while the other uses the keyboard, integrating user acquisition strategies. Various digital frameworks are visible as they blend software company insights into their work.

Scaling User Acquisition: Best Marketing Strategies for Software Companies

Marketing

User acquisition costs present a growing challenge for software companies. The increasing competition in the market has pushed the average…

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People in a cozy cafe, some engaged with laptops, perhaps working on social media strategies for small businesses. A barista assists a customer at the counter while another person walks by, and others are seated at tables in the background, enjoying the lively ambiance.

Best Marketing Strategies for Small Business: Leveraging Social Media and Local SEO

Local SEOMarketingSocial Media

Small businesses face unique marketing challenges. With limited resources, they need strategies that deliver maximum impact without breaking the bank….

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A stethoscope with black tubing and yellow earpieces rests on a reflective white surface, casting a shadow—a symbol of modern healthcare in the digital age.

Best Marketing Strategies for Healthcare: Connecting with Patients in the Digital Age

Marketing

Healthcare marketing has changed dramatically. Today’s patients research symptoms online before calling providers. They read reviews, compare options, and expect…

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Close-up of a hairdresser's skilled hands cutting brown hair with scissors and comb, showcasing the artistry that fuels hair salon growth.

Cutting Edge Promotions: Best Marketing Strategies for Hair Salon Growth

Marketing

The hair salon industry has demonstrated remarkable resilience and growth potential. After weathering pandemic-related challenges, U.S. hair salon industry revenue…

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A gym featuring weights on racks and exercise machines set in a dark interior with rubber flooring, perfect for those inspired by cutting-edge fitness marketing.

Fitness Marketing Essentials: Best Marketing Strategies for Gyms

Marketing

The fitness industry gets more competitive each year. New gyms open while member expectations rise. Effective marketing makes the difference…

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Three financial advisors in business attire sit at a table, reviewing documents and reports. One holds a pen, gesturing at a document while the others take notes, building trust through detailed analysis.

Best Marketing Strategies for Financial Advisors: Building Trust and Clientele

Marketing

Trust forms the foundation of successful financial advisory services. In an industry where clients entrust their financial future to advisors,…

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A small shopping cart with cardboard boxes sits on a computer keyboard, symbolizing ecommerce and online sales.

Best Marketing Strategies for Ecommerce: Tips to Skyrocket Your Online Sales

Marketing

The ecommerce landscape continues to evolve at a rapid pace. With global ecommerce sales projected to reach $8.1 trillion by…

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Best Marketing Strategies for Ecommerce: Driving Traffic and Increasing Sales

Marketing

Running a successful ecommerce business requires more than just great products. The digital marketplace grows more competitive each day. Without…

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Dental tools and a toothbrush are arranged next to a model of teeth on a white surface, showcasing the essentials for effective dental marketing.

Best Marketing Strategies for Dental Practices: Attracting and Retaining Patients

Marketing

Effective marketing has become essential for dental practices looking to thrive in today’s competitive healthcare landscape. With Americans spending $165…

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A notebook with "Marketing Strategy" emblazoned on it rests on a wooden table beside a laptop, glasses, and two highlighters, laying the blueprint for building success.

Building Success: Best Marketing Strategies for Construction Company Growth

Marketing

Construction companies face unique marketing challenges in today’s competitive landscape. While the industry continues to grow, standing out from competitors…

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A person holds a coffee cup while using a laptop displaying marketing graphics, focusing on growth strategies for their clothing brand, on a bright desk with sticky notes and a notebook.

Tailoring Success: Best Marketing Strategies for Clothing Brand Growth

Marketing

The fashion industry continues to evolve at breakneck speed. Today’s clothing brands face unique challenges in capturing consumer attention and…

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Developing The Best B2B Marketing Strategies to Drive Growth and Engagement

Marketing

As digital channels continue reshaping how businesses connect with potential clients, understanding how to effectively reach and engage B2B audiences…

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A yellow pressure washer is expertly spraying water to clean a wet, tiled outdoor surface, demonstrating the efficiency of pressure washing.

How to Maximize ROI with Targeted Pressure Washing Ads

Marketing

Pressure washing businesses need effective digital advertising strategies to stand out and grow. As a digital marketing agency working with…

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A worker in a harness expertly maneuvers a chainsaw to cut a large tree branch while elevated on a cherry picker, showcasing the precision and expertise of professional tree service.

Boosting Your Visibility: Effective Local SEO Tactics for Tree Service Companies

Local SEOMarketing

For tree service companies, local visibility directly impacts business growth. When potential customers need emergency tree removal, stump grinding, or…

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Pressure Washing SEO: How to Boost Your Online Visibility and Attract More Customers

MarketingSearch Engine Optimization (SEO)

SEO matters for pressure washing businesses. In today’s digital landscape, potential customers turn to search engines when looking for local…

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A plumber in a blue cap and plaid shirt inspects the pipes under a kitchen sink, just like fine-tuning Plumbing Facebook Ads. Tools and hoses are visible as he holds a clipboard and flashlight. A toolkit is on the floor beside him, ready to maximize your budget by fixing every leak.

A/B Testing Strategies for Plumbing Facebook Ads to Maximize Your Budget

Facebook AdsMarketing

Running Facebook ads for your plumbing business can quickly drain your marketing budget without proper optimization. Many plumbing companies create…

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A person wearing gloves expertly installs shingles on a roof with a wooden base, showcasing their roofing skills.

Ideas for Roofing Social Media Posts to Increase Brand Awareness

MarketingSocial Media

Social media offers tremendous opportunities for roofing companies. With the right strategy, your roofing business can build brand awareness, connect…

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A worker installs dark roof tiles on a wooden framework, showcasing the precision of a skilled roofing business. Steps, houses, and trees create a picturesque backdrop, highlighting how attention to detail can boost sales.

Boost Your Roofing Business with These Proven Facebook Ad Strategies

Facebook AdsMarketing

Facebook ads present a golden opportunity for roofing companies looking to generate quality leads efficiently. When implemented correctly, these campaigns…

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Roofing PPC: Best Practices to Outperform the Competition

MarketingPay-Per-Click (PPC)

Roofing companies face unique challenges in paid search advertising. The competition is fierce. Leads can be expensive. Without careful management,…

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A worker in a safety vest expertly wields a nail gun, securing asphalt shingles to the roof under construction, showcasing top-tier roofing skills.

Local SEO for Roofing: Boosting Your Visibility in Local Search Results

Local SEOMarketing

For roofing companies, being visible to local customers is essential for business growth. When homeowners need roof repairs or replacements,…

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A sunlit metal roof with a wavy sheet pattern extends toward a cloudy sky, reflecting sunlight near the top—an ideal showcase for effective roofing marketing, drawing eyes and attracting more clients with its captivating design.

Roofing Marketing: How to Attract More Clients with Smart Advertising Techniques

Marketing

The roofing industry presents significant opportunities for growth-minded contractors. With the global roofing market projected to reach $370.41 billion by…

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A person types on a laptop displaying a marketing presentation with colorful charts and graphs, showcasing effective remodeling strategies. A magnifying glass, paperclips, and speech bubble cutouts are scattered on the wooden table.

The Do’s and Don’ts of Effective Remodeling Marketing

Marketing

In the remodeling industry, quality craftsmanship alone doesn’t guarantee business success. Effective marketing makes the critical difference between struggling contractors…

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Computer keyboard with a blue key labeled "CONVERSIONS" among standard white keys, designed to drive conversions and increase ROI.

Remodeling PPC: Best Practices to Drive Conversions and Increase ROI

MarketingPay-Per-Click (PPC)

In today’s competitive home improvement landscape, remodeling businesses need effective digital marketing strategies to stand out. Pay-per-click advertising offers an…

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In a competitive market, a person deftly uses a wrench to tighten a pipe under the sink, surrounded by an array of plumbing fixtures.

Plumbing Marketing: How to Stand Out in a Competitive Market

Marketing

The plumbing industry is highly competitive with thousands of service providers vying for customer attention. Standing out requires more than…

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A person in a plaid shirt and blue overalls is assembling white plastic plumbing pipes under a sink.

5 Ideas for Plumbing Social Media Posts That Generate Customer Interaction

MarketingSocial Media

Social media provides plumbing businesses with direct access to local customers. Most homeowners now turn to social platforms when seeking…

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How to Budget Your Plumbing PPC Campaigns for Maximum ROI

MarketingPay-Per-Click (PPC)

Running successful plumbing PPC campaigns requires more than just bidding on keywords. Smart budget allocation makes the difference between wasted…

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Aerial view of a landscaped garden with a stone path. A person in blue and yellow attire is watering plants on the curved walkway, surrounded by various shrubs and greenery.

Tips for Designing Landscaping Facebook Ads That Stand Out

Facebook AdsMarketing

Facebook provides exceptional marketing opportunities for landscaping businesses. With 70% of U.S. adults using Facebook, the platform offers unprecedented access…

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A well-manicured garden with trimmed shrubs, pebble pathways, and spotlights, leading up to a building entrance.

How to Create High-Performing Landscaping PPC Campaigns

MarketingPay-Per-Click (PPC)

For landscaping businesses, standing out in a competitive local market requires more than just quality service and word-of-mouth. Even the…

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A construction worker in a plaid shirt and orange hat carries wooden planks at a wooden frame structure site, embodying the craftsmanship highlighted on the best home builder website design platforms.

5 Types of Home Builder Social Media Posts Guaranteed to Boost Your Reach

MarketingSocial Media

Home builders who leverage social media effectively stand out from the competition. The right content strategy doesn’t just increase visibility—it…

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Construction tools rest on a concrete block: a red hard hat, spirit level, hammer, gloves, measuring tape, pencil, and trowel. This scene is a testament to the do's and don'ts of home services marketing—always ensure you have the right tools for the job.

The Do’s and Don’ts of Effective Home Services Marketing

Marketing

Home services marketing requires specific strategies that differ significantly from other industries. The market is massive and growing rapidly, with…

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Standing at a workbench filled with tools, a person meticulously measures and marks a wooden plank with precision using a tape measure and pencil. This scene, perfect for a home builder website, highlights the craftsmanship that draws in curious visitors and potential leads.

Maximizing ROI: Best Practices for Home Builder PPC Campaigns

MarketingPay-Per-Click (PPC)

In the competitive home building market, generating high-quality leads consistently is crucial for sustainable growth. Pay-per-click (PPC) advertising offers home…

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A person in a red hard hat navigates through a partially constructed building, carrying tools with precision. As the industry anticipates the rise of digital-first buyers by 2025, this scene embodies the evolving landscape of home builder marketing.

Is Your Home Builder Marketing Ready for 2025’s Digital-First Buyers?

Marketing

The home building industry stands at a digital crossroads. With each passing year, buyer expectations shift dramatically toward digital-first experiences—and…

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A person in a green shirt is using a smartphone to manage Contractor Ads while jotting down notes at a desk, where a white hard hat sits nearby.

Why Most Contractor Facebook Ads Fail

Facebook AdsMarketing

For contractors looking to grow their business, Facebook advertising promises an enticing opportunity to reach targeted homeowners in need of…

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Two people converse in a modern conference room with a city view at sunset. A digital overlay of rising graphs suggests how optimizing their Google Business Profile could drive financial growth.

Optimize Your Google Business Profile Categories

Google Business ProfileMarketing

Unlock Local Visibility: The Importance of Google Business Profile Categories To attract local customers, you need a well-optimized Google Business…

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Why 83% of Contractors Fail at Social Media Marketing (And How We Fix It)

MarketingSocial Media

Social media marketing success eludes most contractors, with failure rates reaching alarming levels. Our work with Chicago’s construction industry reveals…

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Two construction workers, clad in hard hats and safety vests, review blueprints at an outdoor site, discussing proven strategies that could double your leads in the industry.

PPC for Contractors: 7 Proven Strategies to Double Your Leads

MarketingPay-Per-Click (PPC)

PPC advertising transforms how contractors generate leads, with data showing these campaigns convert 50% better than organic traffic alone (Source:…

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Why Most Contractors Fail at Google Ads (And How We Fixed It)

MarketingPay-Per-Click (PPC)

Contractors waste millions of dollars annually on ineffective Google Ads campaigns. Our analysis of contractor advertising accounts reveals a startling…

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A person in a reflective vest points at architectural blueprints on a table, highlighting the innovative design strategies for an upcoming contractor marketing project.

Contractor Marketing: Transform Your Website Into a 24/7 Lead Generation Engine

Marketing

Your contractor website holds untapped potential as a lead generation powerhouse. With 1.7 million monthly online searches for independent contractors,…

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A worker in a blue uniform and white helmet inspects HVAC equipment with gauges and insulated pipes on a rooftop, ensuring peak performance for Chicago's diverse climate.

Local SEO for HVAC: 7 Data-Driven Strategies We Use to Dominate Chicago Search

Local SEOMarketing

When 46% of Google searches have local intent, showing up in Chicago’s HVAC search results isn’t just important—it’s essential for…

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Person in a yellow shirt reaching up to adjust a ceiling vent in an HVAC-equipped room.

Marketing for HVAC Companies: Digital Growth Tips

Marketing

Successful HVAC companies allocate 7-10% of their revenue to marketing, with 60-70% of that budget dedicated to digital channels (Source:…

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A worker in uniform holds a toolbox in the foreground while another person in uniform paints a house using a ladder in the background, exemplifying the commitment to quality that defines a trusted home builder.

Home Builder Facebook Ads Mastery: Transform Clicks into Quality Contracts

Facebook AdsMarketing

Facebook Ads generate a 9.58% conversion rate for real estate businesses, making them a powerful tool for home builders seeking…

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Two outdoor HVAC units rest on concrete slabs beside a house, framed by lush grass and a stone wall, ready to keep the indoors cool and comfortable.

HVAC Facebook Ads: Our Proven System for Converting High-Value Leads

Facebook AdsMarketing

Facebook provides the highest ROI among all paid channels for HVAC companies, with one in three business owners listing it…

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A man in a plaid shirt leans on a wooden surface, engrossed in his tablet as he reviews blueprints. The room under construction buzzes with potential, reflecting the meticulous planning home builders bring to life for their clients.

Local SEO for Home Builders: Win More Clients in Your Service Area

Local SEOMarketing

Local search drives real business results for home builders. With 80% of local searches resulting in conversions, your potential clients…

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Electrical diagrams, pliers, a multimeter, and wiring are neatly arranged on the table—a quintessential setup for skilled electricians.

Google Ads for Electricians: 7 Proven Strategies We Use to Maximize ROI

Google Local Service AdsMarketingPay-Per-Click (PPC)

Running successful Google Ads campaigns for electrical services requires more than just bidding on keywords and hoping for the best….

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Two electricians wearing helmets and gloves work on an electrical panel; one holds a multimeter showing a reading of 218, illustrating a scene from the "2025 Blueprint" for Digital Success in Electrician Marketing.

Electrician Marketing Mastery: A Blueprint for Digital Success

Marketing

Successful electrical contractors understand that generating qualified leads requires more than just excellent service—it demands a strategic digital marketing approach….

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The image shows a house roof featuring black metal tiles and two brick chimneys against a partly cloudy sky, offering inspiration for roofing companies aiming to enhance their portfolios.

SEO for Roofing Companies: Master Google Maps & Triple Your Visibility

MarketingSearch Engine Optimization (SEO)

Here’s a stark reality we’ve uncovered while working with roofing companies: having an online presence that just “exists” isn’t enough…

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Grow Your Landscaping Business With These Proven Marketing Methods

Marketing

The U.S. landscaping industry has grown into a $176.5 billion powerhouse, with projections reaching $212.91 billion by 2028 (Source: Big…

Read Article

An electrician with a blue pen and clipboard is recording data in the service area. Nearby, an open electrical panel reveals a maze of wires and various components.

Local SEO for Electricians: Dominate Your Service Area

Local SEOMarketing

When 97% of potential customers research local companies online before making a decision, having a strong local SEO strategy isn’t…

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Sunlight streams through large windows into a modern office with white desks, black chairs, laptops, and a notebook. Perfect for companies who've used proven strategies to optimize space, creating an inspiring and efficient work environment.

SEO for Remodeling Companies: 12 Proven Strategies

MarketingSearch Engine Optimization (SEO)

Remodeling companies face unprecedented competition in the digital space, with over 3,776,498 construction businesses vying for visibility in the U.S….

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Tree Service Facebook Ads: 7 High-Converting Templates

Facebook AdsMarketing

Facebook ads for tree services generate an average click-through rate of 0.90%, meaning only one person clicks for every 110…

Read Article

Pressure Washing Marketing: Strategies for Growing Your Business

Marketing

The pressure washing industry stands at a pivotal moment of growth and opportunity. With the global market projected to reach…

Read Article

How to Do Your Own Search Engine Optimization: Get Started Fast!

MarketingSearch Engine Optimization (SEO)

Here’s a startling reality we’ve discovered while working with businesses across Chicago: 96.55% of all web pages get zero traffic…

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Local SEO for Home Services: 7 Proven Tactics to Dominate Your Service Area

Local SEOMarketing

Search data reveals a compelling truth about modern home service marketing: 84% of homeowners turn to Google before selecting a…

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Person kneeling in a garden, using a hand rake near yellow flowers, embodies the dedication seen in top landscaping companies. A watering can is placed nearby.

SEO for Landscaping Companies: 7 Proven Strategies That Drive Local Leads

Local SEOMarketing

Your potential customers are actively searching online for landscaping services right now. In fact, 97% of consumers go online to…

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PPC for Home Services: 7 Proven Strategies to Double Your ROI in 2025

MarketingPay-Per-Click (PPC)

Running successful PPC campaigns for home services requires more than just throwing money at Google Ads. We’ve discovered that most…

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PPC for HVAC: Cut Cost Per Lead by 40% with These 5 Expert Tactics

MarketingPay-Per-Click (PPC)

HVAC companies are spending between $60 to $399 per lead on PPC advertising – but we’ve discovered how to cut…

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Content Marketing: Hack Your Way to More Leads

CopywritingMarketing

As the world becomes less “brick and mortar” and more online, content marketing is more vital than ever. Learning the…

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A technician from leading HVAC companies, wearing a helmet and gloves, kneels to repair an HVAC unit on a rooftop, surrounded by tools and equipment.

Social Media Marketing for HVAC Companies: 12 Proven Strategies

MarketingSocial Media

Social media marketing transforms HVAC businesses into trusted industry authorities. Research shows that 82% of consumers use social media to…

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Optimize Your Google Business Profile Categories

Google Business ProfileMarketing

Unlock Local Visibility: The Importance of Google Business Profile Categories To attract local customers, you need a well-optimized Google Business…

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Two people analyze graphs on tablet and laptop screens, one pointing with a pen, optimizing SEO keywords for service businesses. Glasses, smartphone, and pen lie nearby on a table.

How Google Local Service Ads Help Service Businesses

Google Local Service AdsMarketing

Service providers and businesses in this increasingly competitive world need effective tools to stand out and connect with local customers….

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How to Get Lawn Care Customers: A Proven 7-Day Marketing Blueprint for Beginners

CopywritingGoogle Business ProfileLocal SEOMarketing

Transform your lawn care business with a strategic marketing approach that delivers measurable results. The lawn care and landscaping industry,…

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7 Battle-Tested HVAC Marketing Ideas That Actually Drive Sales

CopywritingGoogle Business ProfileLocal SEOMarketing

The HVAC industry presents substantial growth opportunities for service providers who implement effective marketing strategies. With the U.S. HVAC systems…

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Home Builder SEO Mastery: 7 Proven Tactics to Convert Website Visitors into Qualified Leads

Local SEOMarketingSearch Engine Optimization (SEO)

Most home builder websites convert at a mere 0.5% rate, leaving significant revenue potential untapped. However, implementing strategic conversion points…

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SEO for Electricians: 7 Proven Strategies to Light Up Your Online Presence

Local SEOMarketingSearch Engine Optimization (SEO)

While most electricians focus on wiring homes, the real power lies in wiring your online presence for success through strategic…

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SEO for Plumbers: 7 Proven Strategies to Dominate Local Search in 2025

Local SEOMarketingSearch Engine Optimization (SEO)

Local search drives 28% of all business transactions, making it the most powerful customer acquisition channel for plumbing companies. For…

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A technician expertly checks the HVAC system using gauges and a smartphone, ready to address any customer calls with precision.

HVAC SEO Success: Essential Techniques That Actually Drive Customer Calls

Local SEOMarketingSearch Engine Optimization (SEO)

HVAC companies that invest in strategic SEO see an average increase in organic traffic of 70% within their first year…

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How to Get 100 Lawn Care Customers: A 90-Day Growth Blueprint for Gardeners

Local SEOMarketingSearch Engine Optimization (SEO)

Acquiring 100 lawn care customers in 90 days isn’t just possible—it’s achievable with the right strategy and consistent execution. This…

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A person uses a laptop with the Facebook sign-up page open, while their smartphone showcases the Facebook logo. Nearby are glasses and a coffee cup—ideal for pondering proven strategies to enhance campaign performance through precise Facebook audience targeting.

Facebook Audience Targeting: Proven Strategies for Better Campaign Performance

Facebook AdsMarketingSocial Media

In a platform with billions of users, the difference between campaign success and failure often comes down to one critical…

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A person in a green sweater, focused on marketing strategies, takes notes at a desk while working on a laptop, surrounded by documents and plants.

What is PPC in Marketing? Beginner’s Guide to Paid Search

MarketingPay-Per-Click (PPC)

In a digital landscape where visibility equals success, PPC advertising stands as the fastest route to reaching your target audience. …

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Keyboard with four colorful keys featuring icons: a blue bird, yellow speech bubble, red heart, and blue thumbs-up symbol—perfect for creating winning examples in social media ads.

Best Social Media Ads: 9 Winning Examples That Drove Massive ROI in 2025

MarketingSocial Media

In 2025, social commerce is projected to generate nearly $700 billion in global revenues, which Keywords Everywhere claims represents a…

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A person using a smartphone next to a laptop is immersed in social media marketing. Various reaction icons hover above the phone's screen, reflecting their engagement with proven strategies to boost online presence.

Social Media Marketing for Construction Companies: 15 Proven Strategies That Work

MarketingSocial Media

Construction companies leveraging social media effectively are seeing up to 36% increases in website traffic.  While every construction professional now…

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How Professional Google Advertising Management Can Elevate Nonprofit Campaigns

MarketingPay-Per-Click (PPC)

While most nonprofits struggle with limited marketing budgets, there’s a powerful solution that many overlook: professional Google Ads management through…

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A tablet showcasing an analytics dashboard teeming with charts and graphs rests on a wooden table, its display illuminating the secrets of Google Advertising. Nearby, a steaming cup and saucer await, completing the harmonious workspace set by your trusted digital partner.

Google Advertising Agency: What to Look for in Your Next Digital Partner

MarketingPay-Per-Click (PPC)

Your Google Ads success hinges on one critical decision: choosing the right advertising agency. When selecting a Google Advertising Agency,…

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Paid Advertising Services: Choosing the Right Solutions for Your Goals

MarketingPay-Per-Click (PPC)

In a world where 64% of successful small businesses leverage social media ads, can you afford to miss out on…

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An illustration depicts a man and woman using smartphones near a large phone with a magnet attracting hearts, symbolizing social media engagement and interaction through strategic targeting. Ideal for understanding how Facebook Ads can effectively reach your target audience.

How to Target Audience on Facebook Ads: Strategic Targeting Blueprint

MarketingPay-Per-Click (PPC)

“70% of businesses report achieving their highest ROI through Facebook advertising. The secret? Strategic audience targeting.” (Source: Search Logistics) Facebook…

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What is Paid Social? Comprehensive Overview for Business Growth

Facebook AdsMarketingSocial Media

Wondering why your competitors’ social media posts seem to reach everyone while yours struggle for visibility? The answer lies in…

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Social Media Advertising Examples: Building Effective Campaign Strategies

MarketingSocial Media

Understanding the Social Media Advertising Landscape 8 Successful Social Media Advertising Examples Platform-Specific Performance Insights Key Elements of Successful Social…

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A group of people collaborates at a table, highlighting charts and documents with markers as they develop an advanced strategy for remarketing campaigns.

Remarketing Definition: Complete Guide from Basic Concept to Advanced Strategy

Facebook AdsMarketingPay-Per-Click (PPC)

What is Remarketing? Types of Remarketing Strategies Key Platforms for Remarketing Benefits and ROI of Remarketing Implementation Best Practices Advanced…

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Google Display Ads Sizes: Complete Specifications for Maximum Impact

MarketingPay-Per-Click (PPC)

Looking for the right Google Display Ad sizes in 2025? Here’s what you need to know: Most effective ad sizes:…

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A person is using a smartphone, with social media icons dynamically floating above the screen. A laptop and newspapers lie in the background, while "Social Media" with a cloud and hashtag appears on the right, highlighting psychology-based principles for better engagement.

Social Media Ads Design: Psychology-Based Principles for Better Engagement

MarketingSocial Media

Introduction: The Psychology Behind Social Media Ad Design Understanding Visual Impact and User Behavior Core Psychological Principles in Ad Design…

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Expert marketers in business attire are reviewing charts and graphs at a wooden table, strategically planning their retargeting campaigns over a tablet, with notebooks and a cup of coffee by their side.

Remarketing vs Retargeting: Critical Differences Expert Marketers Must Know

MarketingPay-Per-Click (PPC)

Stuck between remarketing and retargeting? Here’s what you need to know in 30 seconds: Remarketing talks to existing customers through…

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A keyboard featuring a search bar labeled "ADS" with a yellow icon on a white background, designed for crafting effective Google Ads that drive high conversions.

Google Ads Copy Template: Ultimate 2025 Guide for High Conversions

MarketingPay-Per-Click (PPC)

Here’s what works for Google Ads copy in 2025: The old rules are dead. “Excellent” ad strength scores don’t matter…

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Google Ads AB Testing: Step-by-Step Blueprint for Data-Driven Success

MarketingPay-Per-Click (PPC)

Want to boost your Google Ads performance? Here’s exactly how to run A/B tests that get results. Quick takeaway: A/B…

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A person works on a laptop showing the word "ADVERTISING" along with various icons. Nearby, a cup of tea, a calculator, pens, and office supplies clutter the desk. The scene subtly hints at strategic comparisons between display ads and traditional search ads in modern marketing.

Display Ads vs Search Ads: Strategic Comparison for Better Performance

MarketingPay-Per-Click (PPC)

Looking to choose between display ads and search ads? Here’s what you need to know: Search ads show up when…

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A person sits on a bench, dark pavement beneath them, holding a smartphone with the Google search page open. It's the perfect moment to craft high-conversion Google Ads or find that ideal copy template for digital campaigns.

Explore Effective B2B Copywriting Examples to Boost Your Business Communication

CopywritingMarketing

Want to write B2B copy that actually sells? Here’s what works in 2025, based on real examples from top companies….

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Remarketing Services: Strategies for Converting Lost Visitors

MarketingPay-Per-Click (PPC)

Want to turn those 98% of website visitors who leave without buying into customers? Here’s exactly how remarketing works and…

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Mastering Copywriting for Nonprofits: A Guide to Increasing Engagement and Donations

CopywritingMarketing

Want to boost donations and engagement for your nonprofit? Here’s how to write copy that gets results: Make it personal…

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Advanced Remarketing Services: Beyond Basic Retargeting Tactics

MarketingPay-Per-Click (PPC)

Remarketing has transformed from a basic advertising strategy into a sophisticated tool that combines advanced data analysis, cutting-edge technology, and…

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A person sits focused at their laptop, where holographic SEO icons shimmer above the keyboard. This digital scene resembles an ultimate guide for landscaping companies eager to branch out online.

Ultimate Guide to SEO for Landscaping Companies

Local SEOMarketingSearch Engine Optimization (SEO)

Want to grow your landscaping business? Here’s how SEO can help: Boost visibility in local searches Get more qualified leads…

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People working at a desk with a laptop displaying a PPC graph, holding smartphones and using a calculator, focus on PPC essentials to maximize leads for plumbing companies.

Maximize Leads: PPC Essentials for Plumbing Companies

MarketingPay-Per-Click (PPC)

While your competitors struggle with traditional advertising, smart plumbers are tapping into a goldmine of leads through PPC. In today’s…

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A person is working on a laptop displaying an SEO webpage layout, surrounded by notebooks and pencils, while exploring advanced PPC Reporting Tools.

The Best PPC Reporting Tools: Expert Review of Top Performing Analytics Solutions

MarketingPay-Per-Click (PPC)

Looking for the best PPC reporting tools? Here’s a quick rundown of the top options: Google Analytics & Data Studio:…

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A hand holding a red funnel filters letters at the top into dollar signs at the bottom, symbolizing data conversion to money, much like Smart Bidding Strategies transform SEO keywords into financial success.

What is Value-Based Bidding? Smart Bidding Strategies Explained

MarketingPay-Per-Click (PPC)

Value-based bidding is a smart Google Ads strategy that focuses on maximizing the value of conversions, not just their quantity….

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A group of people sitting together in a support circle, with some individuals resting their hands on others' shoulders, conveying a sense of comfort and solidarity.

Optimizing Your Therapy Website: Essential SEO Strategies for Therapists

Local SEOMarketingSearch Engine Optimization (SEO)

Want more clients to find your therapy practice online? Here’s how to boost your website’s visibility: Nail the basics: Use…

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A businessperson stands confidently with arms crossed, showcasing digital graphics of two computer icons labeled A and B. Accompanied by bar graphs and a checkmark next to B, this visual underscores the outcome of split tests, highlighting enhanced campaign performance.

Split Tests Google Ads: Strategic Methods for Improving Campaign Performance

MarketingPay-Per-Click (PPC)

Want to boost your Google Ads ROI? Split testing is your secret weapon. Here’s what you need to know: Split…

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Ultimate Guide to Digital Marketing for Therapists

MarketingWeb DesignWebsites

Want to expand your practice in today’s digital age? The secret is a robust digital presence that enables you to…

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A laptop on a desk is surrounded by office items with overlaid charts and graphs representing financial data and KPIs for therapists, highlighting trends critical for private practice success.

Optimizing Private Practice Success: Key KPIs for Therapists

Marketing

As a therapist, understanding and optimizing key performance indicators (KPIs) is essential for sustained success and growth for your practice….

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A modern, well-lit elevator lobby with four elevators, indicated by the numbered signs above each door. The area, reminiscent of a professional therapy practice, is decorated with potted plants and has a polished marble floor.

How to Write an Elevator Pitch for Your Therapy Practice

CopywritingMarketing

In the bustling world of therapy, where connections are forged in fleeting moments, the elevator pitch reigns supreme. Picture this:…

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7 Tips to Make Web Content User-Friendly

CopywritingMarketing

You want people to read your website—that’s the whole point. Yet, many website owners and even web designers don’t make…

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How to Start a Blog & Write Posts People Will Read

CopywritingMarketing

Ever wondered how to start a blog? Yes, it usually involves using WordPress, the best blogging platform. But that’s a…

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Bounce Rate: What It Is, What’s a Good One?

Conversion Rate OptimizationMarketing

As a website owner, you may wonder what a “bounce rate” is and why you should care about it. We’ll…

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Broken chain links on a white background: The True Cost.

Broken Site Links: The True Cost

MarketingSearch Engine Optimization (SEO)

If you have broken site links, it’s time to reclaim “link juice” and brush up on your website’s user experience….

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A man is sitting at a desk with a laptop, focusing on email.

Email Deliverability: How to Avoid Having Yours Tagged as Spam

Email MarketingMarketing

Do you send emails to clients or customers? Even more, do you rely on email marketing as a part of…

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A woman is using a laptop to optimize her site for voice search.

How to Optimize Your Site for Voice Search

MarketingSearch Engine Optimization (SEO)

You’re familiar with search, but how do you optimize your site for voice search? When Google launched the Voice Search…

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A woman utilizing a laptop to implement 5 Secrets to Ramp Up Local SEO strategies, accompanied by a cup of coffee on the table.

Local Search: 5 Ways to Maximize Your Local SEO Results

Local SEOMarketingSearch Engine Optimization (SEO)

Local SEO (search engine optimization) in your immediate area is important if you operate a service-based business on a regional…

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Fake Reviews Are Bad for Business

MarketingReputation Management

The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of…

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8 Tips for Writing Engaging Content

CopywritingMarketing

Pondering how to write engaging website content that will attract and interest readers? Since web readers are notorious for having…

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How Long Should a Blog Post Be?

CopywritingMarketing

Are you considering a blog to boost your online marketing presence? Good move. Blogging can help position you as the…

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A man debunking 5 myths about marketing copy while using a laptop with the word content marketing on it.

Marketing Content Myths and Tips to Write Powerful Content

CopywritingMarketing

Why Most Marketing Content Fails If you wanted to commission a great portrait of yourself, would you hire a house…

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A person leveraging backlinks on a laptop for SEO enhancement.

The Power of Backlinks: How They Can Improve Your SEO

MarketingSearch Engine Optimization (SEO)

Some SEO experts say that backlinks (also known as “inbound links,” “incoming links,” or “one-way links”) are the most critical…

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A woman writing an introduction for a blog post with a cup of coffee.

How to Write an Introduction for a Blog Post

CopywritingMarketing

Have you ever scratched your head trying to figure out how to write an introduction for a blog post that…

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Mission Statements, Ad Slogans, and Charting Your Direction

CopywritingMarketing

When it comes to charting the direction of your business, where do you look? If you aren’t sure, consider advertising…

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A man comparing SEO tools on his dual-monitor setup while using an online website builder.

Wix vs. WordPress vs. Squarespace: Which is Best For SEO?

MarketingSearch Engine Optimization (SEO)WordPress

If you are grappling with which online website builder platform to use, you may want to consider SEO as a…

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A man applying the Magic Marketing Equation while working at his desk in front of a window.

How to Increase Lead Generation with the Magic “Marketing Equation”

CopywritingMarketing

Why Most Marketing Seriously Under-Performs, and How to Fix Yours What’s the problem with marketing? Several trends in the late…

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CAN SPAM Act: The U.S. Anti Spam Laws

Email MarketingMarketing

What You Should Know About the Anti-Spam Laws in the US Anti-spam laws. Quick. What do you know about them?…

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A person using a laptop while looking at Google reviews.

Do Google Reviews Help SEO?

MarketingReputation ManagementSearch Engine Optimization (SEO)

Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of…

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How to Use Google My Business

Google Business ProfileMarketing

What it is, How it Affects Your Website in Search Results, and How to Set up Yours Have you ever…

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Website Content Thought Starter: Helps Develop Content for Your Site

CopywritingMarketing

How to Prepare Your Website Content (Whether You Write it or Hire Someone to Do it for You) As a…

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A person's hand on a computer mouse exploring Keywords 101 in Digital Marketing.

Keywords 101 in Digital Marketing

MarketingPay-Per-Click (PPC)Search Engine Optimization (SEO)

Keywords could refer to single words or long phrases that Internet users type into search engines to find information on…

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A team of business individuals assessing the effectiveness of digital marketing in comparison to traditional marketing.

Digital Marketing ROI vs Traditional Marketing

MarketingPay-Per-Click (PPC)Search Engine Optimization (SEO)

Have you ever wondered how digital marketing ROI (return on investment) compares with traditional marketing? Marketing is not just about…

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A computer monitor with colored lights.

Domain Rating vs. Domain Authority: What’s the Difference?

MarketingSearch Engine Optimization (SEO)

If you have a website and monitor its progress, you have probably heard about Domain Rating (DR) and Domain Authority…

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A monitor with purple lights.

Squarespace vs. WordPress: Which One is Best? [SEO Pros & Cons]

MarketingSearch Engine Optimization (SEO)Web DesignWebsites

If you’re in the market for a new website, then you might be considering two of the more popular options…

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11 Sure-Fire Ways to Get Banned From Google

MarketingSearch Engine Optimization (SEO)

If you’re like some business owners, you spend a fair amount of time each day devising search engine strategies to…

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Keywords: woman, laptop, wooden desk

SEO vs PPC: Pros, Cons, Which Is Best?

Local SEOMarketingPay-Per-Click (PPC)Search Engine Optimization (SEO)

In the ever-evolving digital marketing landscape, two strategies have consistently stood out for their effectiveness and results: Search Engine Optimization…

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How to Get More Positive Online Reviews

How to Get More Positive Online Reviews

MarketingReputation Management

Online reviews give your business a lot of benefits. They help grow your customer base, customer loyalty, and increase your…

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How to Respond to Negative Online Reviews

How to Respond to Negative Online Reviews

MarketingReputation Management

Online reviews are important, which makes it no surprise that nobody wants to get a negative review. It’s hard to…

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Why You Should Have a System in Place to Get Online Reviews

Why You Should Have a System in Place to Get Online Reviews

MarketingReputation Management

The Internet is full of review sites. From Yelp and Google to Facebook Business Pages, there’s nowhere you can turn…

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How to Get Online Reviews for Your Business

How to Get Online Reviews for Your Business

MarketingReputation Management

While most companies understand that online reviews are essential to the growth of their business, many don’t know how to procure…

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The Importance of Getting Online Reviews

The Importance of Getting Online Reviews

MarketingReputation Management

While most businesses understand the importance of having a strong online presence in today’s world, a lot of people still…

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A notebook with 5 design tactics beside a cell phone and keyboard, aimed at boosting website conversion rate.

5 Design Tactics to Boost Your Website Conversion Rate

Conversion Rate OptimizationMarketing

Conversion rate… the mantra of marketers and entrepreneurs worldwide. We would do anything to obtain a higher conversion rate (convert…

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A person leveraging social media icons on their phone to generate more leads on LinkedIn.

4 Ways to Generate More Leads on LinkedIn

MarketingSocial Media

LinkedIn is the networking haven for professionals and entrepreneurs, so don’t miss out on this opportunity to gain new leads…

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Social media icons are displayed on a cell phone with Facebook.

6 Ways Facebook Can Help Grow Your Business

MarketingSocial Media

“I’m on Facebook to find new customers!” This is what most business owners will tell you if you ask them what…

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Email marketing + smartphone

5 Email Marketing Tips to Engage Your Subscribers

Email MarketingMarketing

Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every…

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A box containing vintage photographs.

4 SEO Myths That Should Be Forgotten

MarketingSearch Engine Optimization (SEO)

Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king. So if SEO…

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A man in a suit is giving a thumbs up to highlight the importance of having a good website for Google's "Long Click".

Google’s “Long Click”: Why You Need a Good Website

MarketingSearch Engine Optimization (SEO)

There’s a lot of talk on the Internet about using keywords to show up on Google. But what happens once…

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A man using a laptop to analyze a graph.

How to Completely Waste Your Google AdWords Budget

MarketingPay-Per-Click (PPC)

Google’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial…

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A laptop displaying 8 Ways to Rank Poorly on Google with a pie chart.

8 Ways to Rank Poorly on Google

MarketingSearch Engine Optimization (SEO)

High rankings on Google can mean only one thing: the opportunity to make more sales and contacts while expanding your…

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Social media icons are displayed on a cell phone with Facebook.

5 Sure-Fire Ways to Fail at Social Media

MarketingSocial Media

Social media is everywhere, and everybody seems to be using it to one degree or another. We see a lot…

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A person leveraging social media icons on their phone to generate more leads on LinkedIn.

4 Tips for Connecting With Local Prospects on LinkedIn

MarketingSocial Media

LinkedIn is not just a good way to connect with ‘general’ prospects online, it is also a great way to…

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A plant-filled light bulb for a unique and green touch to your space.

6 Benefits of LinkedIn in Growing Your Business

MarketingSocial Media

Businesses need a solid online presence to keep up with the increasingly competitive market.  LinkedIn is a very powerful platform…

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A man diligently working on a laptop at a conference table while avoiding LinkedIn profile mistakes.

7 LinkedIn Profile Mistakes You Need to Avoid

MarketingSocial Media

LinkedIn is now considered to be the largest professional marketplace online. It is more important than ever to make sure your…

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An open book sitting on top of a table, showcasing the Top 4 Rules for the Perfect LinkedIn Company Page.

Top 4 Rules for the Perfect LinkedIn Company Page

MarketingSocial Media

Your LinkedIn Company Page is an important element of your social media presence. In order to maximize the benefits of…

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Stacked US dollar bills revealing a costly lack of website conversion.

How Lack of “Website Conversion” Is Costing You $1000s/Month

Conversion Rate OptimizationMarketing

As a business owner, you take pride in your place of business, whether it’s a storefront or an area where…

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A person using a laptop for social media marketing.

Social Media Marketing: Does Your Business Need It?

MarketingSocial Media

As a small business owner, I’m sure you have heard of buzz words such as social media marketing, Facebook marketing,…

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How Online Video Gives You the Edge on the Competition

Marketing

Every business has competition. Companies can work together in an industry, but at the end of the day it’s the…

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Planning Your Social Media Content Strategy

MarketingSocial Media

In this day and age, more and more people are turning to the Web and social media to get information…

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Planning a Budget for Social Media

MarketingSocial Media

Social media presents a powerful set of tools at no charge. Anybody can set up a social media profile and…

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A laptop is sitting on a desk next to a bottle of wine, while search engines adore WordPress.

Why Do Search Engines Love WordPress?

MarketingSearch Engine Optimization (SEO)WordPress

WordPress is not only free, and has mountains of resources available, but search engines also love WordPress sites. It can…

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What You Can Expect With Social Media

MarketingSocial Media

Using social media networks can be tremendously beneficial and powerful for expanding your business and your brand name. There has…

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Maximizing Your Income With a Business Blog

CopywritingMarketing

Business blogs can be a powerful tool for marketing your business and establishing new customer relationships. A business blog can…

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How To Make Blogging Better, Faster & Easier

CopywritingMarketing

Blogging takes time and energy. Like most business owners you probably have enough on your plate each day without worrying…

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How to Avoid Social Media Disaster

MarketingSocial Media

Engaging in social media is vital for your offline business. Social media gives you a direct link to your customers…

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The 8 Big Mistakes of Business Blogging

CopywritingMarketing

Business blogging can be an effective way to brand your business as an expert in your industry and to connect…

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10 Secrets to Make Your Business Blog Shine

CopywritingMarketing

You might be a small business, but your blog doesn’t have to be small. The great thing about the Internet…

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How to Get LinkedIn Recommendations

MarketingSocial Media

LinkedIn Recommendations can help your LinkedIn profile stand out from the crowd. LinkedIn Recommendations are testimonials from other LinkedIn users…

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Top 6 Mistakes by Businesses on Social Media

MarketingSocial Media

Social media can be a great (and free) marketing outlet for your business.  Here are some things that you will…

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How to Create the Blog Voice for Your Business

CopywritingMarketing

A lot of businesses start a blog without any kind of real plan developed. It is easy to start a…

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Are There Any Good Reasons NOT to Have a Business Blog?

CopywritingMarketing

Everybody is constantly telling you that you need to get a new blog for your business’ website.  Business blogs can…

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Tips on How to Brand Your Emails for Maximum Impact

Email MarketingMarketing

Style and Design Considerations Select templates, colors and visual styles that reflect your business image. This is not a small…

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5 Reasons Why Your Customers Aren’t Opening Your Emails

Email MarketingMarketing

Email marketing campaigns begin with getting names and emails, but that’s not the end of it. The next challenge is…

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10 Creative Ways to Use Social Media for Your Business

MarketingSocial Media

Social media websites provide a way for people to communicate online and get engaged with their favorite businesses. Social websites…

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The Power of LinkedIn Groups for Networking

MarketingSocial Media

LinkedIn Groups provide an opportunity for you to network with like-minded professionals in your industry, potential customers, prospects and even…

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Tips on Using Your Blog as a Business Communication Tool

CopywritingMarketing

Your business blog allows you to communicate directly with your customers on your terms. It provides an opportunity to interact…

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Rules For Branding Your Social Media Profiles

MarketingSocial Media

Social media profiles are a vital component in business branding. They tell the world about you with the value that…

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5 Easy Ways to Lose Your Customers

MarketingReputation Management

Do you want to drive your customers away and completely destroy your business? It’s not very hard to do. Sadly,…

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Small Business Blog Ideas to Get Your Customers Engaged

CopywritingMarketing

A great blog gets its readers engaged. It encourages them to get involved. Unlike typical static web pages, a blog…

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5 Easy Steps to Create and Manage Your Online Reputation

MarketingReputation Management

Managing how the world sees your business is easier than you might guess. You can take specific actions to manage…

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Easy Ways to Build Your LinkedIn Network

MarketingSocial Media

Building your network of connections is vital to make LinkedIn work for you and your business. It’s not really always…

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Where to Start with Your Business Blog

CopywritingMarketing

Creating a business blog on your website provides the perfect way to communicate directly with your customers. You can also…

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The Top 10 Reasons to Use Social Media to Promote Your Brand

MarketingSocial Media

Here are 10 reasons that it is absolutely vital for your small business to be online, and taking advantage of…

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How to Create the Best LinkedIn Profile

MarketingSocial Media

LinkedIn is the most popular social media network for businesses and business professionals.  While most social media websites like Facebook…

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5 Reasons Your Business Needs a Blog ASAP

CopywritingMarketing

No matter what kind of business you have, you need to be blogging. Even if you don’t consider yourself a…

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Why You Need To Optimize Your Google Business Listing

Google Business ProfileMarketing

How long is it been since you flipped through the Yellow Pages? Why are you wasting your marketing dollars on…

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What is Pinterest: Pinterest Explained

MarketingSocial Media

Pinterest is an online pin board that can be used for a wide variety of purposes. It is just like…

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Ignoring Facebook Is Bad For Business

MarketingSocial Media

Following up on our last post about Facebook, “Facebook – The New Marketing Frontier“, let’s dig in a little more…

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