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Slow Website Loading Speed Translates to Lost Revenue
One of the most important aspects of a successful website is loading speed. Yes, your content and design elements are crucial, but if your website takes too long to load people will leave before they have a chance to see anything. If your website takes longer than 2 seconds to load, 47% of people will abandon your site. Not only that, but slow loading speeds will negatively affect your SEO ranking.
Why You Should Care
You should care about website speed optimization because your visitors do.
- As page loading speed goes from 1 second to 5 seconds, the probability of page abandonment increases to 90%.
- As page loading speed goes from 1 second to 10 seconds, the probability of page abandonment increases to 123%.
- 79% of shoppers who are dissatisfied with site performance—including page loading speed—say they’re less likely to purchase from that site again.
- Conversion rates increased by 7% when page loading time was reduced by a mere 0.85 seconds—bounce rates also fell by 7%.
- In a recent study, it was found that a page load speed increase of 1 second on Amazon could end up losing them $1.6 billion in revenue per year.
Why Choose CyberOptik To Speed Up Your Website?
- Your visitors aren’t the only ones who value faster loading speeds. Google’s algorithm favors sites with faster loading speeds. The faster your site is, the higher you’ll rank on Google’s result pages, which drastically increases your website’s exposure.
- As we’ve mentioned, website speed is directly tied to revenue. The faster your page speed, the more likely you are to convert a visitor into a customer.
- With faster website loading speeds you’ll increase your website’s exposure, lower bounce rates, and increase your opportunity to create leads and close sales.
- With years of experience, we know what it takes to increase your page loading speed and get more money back in your pocket.
Increase Website Loading Speed Without Sacrificing Aesthetics
A lot of people assume that to increase your website loading speed, you have to have a minimalist design that lacks appealing elements.
That’s not true. You can easily have both beauty and speed.
To optimize your website’s speed, we’ll look at all of the factors involved on the front-end and back-end of development. More often than not, the problems that cause your site speed to slow down can be fixed without changing your imagery or design.
At CyberOptik, we utilize dynamic designs that allow you to include rich, relevant imagery without sacrificing speed.
Adhering to Google’s Algorithm
One of Google’s underlying goals is to provide a database of websites that give users the best experience possible. That’s why Google’s algorithm favors websites that meet a specific criteria.
Since Google is technically a referral search engine, they lose credibility when they refer people to poor sites. The less credibility they have, the less people use their search engine.
There’s a reason that Google’s the #1 search engine in the world. They hold websites to a high standard. Google’s Speed Index is one of the most important parts of performance metrics used to measure user experience. So if you want to be rewarded with higher rankings on Google, you need to adhere to their best practices—especially page loading speed.
What is Website Speed Optimization?
Every website is different. To successfully improve your website’s loading speed, we’ll perform an audit to get a better understanding of all of the moving parts. After which, we’ll optimize anything and everything so that it will perform as fast as possible.
Some of the techniques we use to optimize your website’s loading speed include:
Implement Caching
Optimize Images
Minify your files
Force HTTPS
Upgrade PHP
Advise you on any hosting changes that should be made, as well as migrate you to better hosting if needed
Need a reliable website partner for your business?
For the very best in web design, branding, and digital marketing, call CyberOptik at (630) 296-6932.
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