Custom WordPress web design, built by people who only build WordPress
Custom WordPress sites designed around your brand, your visitors, and your actual business goals, not a template with the logo swapped. 700+ sites launched since 2002. Standard custom builds start at $2k and average $5k. Fixed price, fixed scope, no billable-hours mystery.
WordPress powers over 40% of the web for a reason. It’s flexible, it’s ours to own (not rented like Wix or Squarespace), it ranks well in search, and if you outgrow one part of it, there’s almost always a way to build past that instead of starting over. That’s why every site we build since 2002 has been WordPress.
Why WordPress
Why we only build on WordPress
We’ve had 24+ years to try platforms. WordPress is the one we kept coming back to, and eventually the only one we build on. Here’s why it makes sense for your business, not just for our shop.
You own the site.
WordPress runs on hosting you control, not a platform account you rent every month. Move it, export it, hand it off, whatever you want.
It’s built for SEO.
Clean code, custom permalinks, real control over titles, meta, and structure. Plus the plugin ecosystem to layer more on when you need it.
Real customization, not just theme picks.
Any layout, any interaction, any integration. If it can be done on the web, it can be done on WordPress.
It scales.
Same platform for a 5-page brochure site as for a 500-page manufacturer catalog. You don’t outgrow it.
Your team can update it.
The dashboard’s designed for non-developers. We show your team how to make edits at launch so you’re not stuck calling us for a typo fix.
It’s not going anywhere.
40%+ of the web runs on WordPress. It’s not a startup platform that might disappear in three years.
What’s included
What a custom WordPress build actually includes
Custom design, not a theme.
Real mockups built around your brand and your visitors’ actual goals, not a stock template with your logo dropped in.
Responsive, mobile-first build.
Checked on phones, tablets, and desktops before launch, not just eyeballed at desktop width.
WordPress built to your content structure.
Custom post types, fields, and page templates so your team can actually update the site without breaking the design.
Launch-day training.
We walk your team through making edits themselves before we hand off, so you’re not stuck coming back for typo fixes.
Hosting migration and setup.
DNS, SSL, staging, and production all handled. You don’t have to touch a control panel.
Page speed optimization.
Sites tuned for real performance, not just a passing PageSpeed score.
Basic on-page SEO.
Title tags, H1 structure, alt text, and meta descriptions set up correctly from day one.
Contact form and integrations.
Whatever tools you need connected — HubSpot, Mailchimp, booking, chat — get wired in at launch.
30-day post-launch support window.
If something needs a fix right after launch, we’re on it.
How a custom WordPress build actually runs
Every custom build we take on runs through the same 8-step process, refined over 24+ years and 700+ launches. It’s called the Optik Method, and it exists so you know what’s happening at every step and there are no surprises at the end.
We start with a free proposal call to understand what you actually need. Then a written scope with a fixed price, so you know the number before we start any work. Design and mockups get built around your brand and visitors, not a template. Development happens next, with regular check-ins for your review and revisions. Before launch, we run through a 75-point QA checklist to catch the small stuff. Then we launch, train your team, and hand off. Ongoing hosting, care, and support are optional after that, not required.
Timeline & investment
How it works and what it costs
We scope every custom build on a free call before quoting a fixed fee. No billable-hours mystery and no surprise invoices once the number’s set.
How it works
- Free proposal call. We learn about your business, goals, and content.
- Written scope & fixed price. You know the number before we start any work.
- Design & mockups: 2-3 weeks.
- Development & build: 4-6 weeks.
- Your review, revisions, then a 75-point QA check.
- Launch and team training. Then a 30-day post-launch support window.
- 6-10 weeks total for a standard custom build.
Investment
- Starts at $2k, averages $5k for a standard custom build.
- Page count, custom functionality, and integrations are what move the price.
- E-commerce runs $15-30k. See our ecommerce page for that.
- Care plans and hosting are optional after launch, not bundled into the build.
Adjacent services
What we can layer on after launch
A site by itself is a starting point, not a finish line. Once yours is live, we can add the marketing pieces that actually drive traffic and leads. All of it’s optional, priced separately, and you don’t have to decide any of it up front.
SEO
Ongoing SEO to rank for the searches your customers are actually running. Ahrefs-tracked, no black-box promises.
See SEO
PPC
Managed Google Ads campaigns to drive leads while SEO catches up. Fixed management fee plus your ad spend.
See PPC
Copywriting
Blog posts, service pages, and landing page copy written by real people who understand your business.
See copywriting
Branding & print
Logo, brand guidelines, and print collateral for businesses that need brand work alongside the site build.
See branding
Google Business Profile
GBP setup and ongoing management so you show up in local map results and pull real reviews.
See GBP
WordPress care plans
Updates, backups, uptime monitoring, and security so your new site stays fast and safe. Optional add-on.
See care plans
Portfolio
Who we build for
700+ WordPress sites since 2002 across pretty much every industry we’ve come across: B2B, professional services, nonprofits, law firms, medical practices, real estate, interior design, manufacturers, e-commerce, and a lot more. Every one is custom to the client, not a template with the logo swapped.
Is this right for you?
Who a custom WordPress build fits (and doesn’t)
We’d rather turn down a bad fit than sell you the wrong thing. Here’s the straight cut.
You’re a fit if
- You need a real WordPress site built by specialists, not a Wix or Squarespace template
- You want custom design that fits your brand, not a theme with your logo dropped in
- You’re a small-to-mid-size business: local service, B2B, professional services, or e-commerce
- You want fixed price and fixed scope, not billable-hours mystery
- You want your team to be able to update the site after launch
- You care about SEO and speed, not just how the site looks
You probably don’t need this if
- You want a $99 template DIY solution (get on Wix, we’ll say so straight)
- Budget matters more than bespoke design (see our affordable tier instead)
- You’re building an online store (see our ecommerce page instead)
- You want to build on Wix, Squarespace, Webflow, or anything else. We only do WordPress.
- You need it launched in a week (6-10 weeks is our floor for a real custom build)
If that’s you, we’ll say so on our first call. No hard sell.
Keep exploring
What to look at next
Website Redesign
Already have a WordPress site that needs rebuilding? Most clients redesign every 4-6 years. We’ll take a look at where you’re at.
See redesigns
Affordable Web Design
Semi-custom builds for tighter budgets. Real customization to your brand, starting at $2k.
See semi-custom builds
Ecommerce
WooCommerce builds with real product catalogs, payment gateways, and shipping setup. $15-30k.
See ecommerce
Ready to talk about your project?
Book a free 20-30 min call. We’ll look at what you need, tell you straight what tier fits, and quote a real number before any work starts.