Of all the miraculous advantages online marketing has brought us, pay-per-click (PPC) advertising ranks high on the list.
This process allows businesses to target specific keyword searches and other parameters, so their ads appear only to people who’d likely be interested in their type of product or service. A PPC campaign, often in conjunction with unique landing pages, is the perfect compliment to a powerful SEO strategy.
We can specify for your ad to appear on standard computers, mobile devices, or both. We can also direct your ad to specific geographic areas such as particular cities, counties, or states as well as to a precise radius surrounding a given location (example: a 25-mile radius around the Chicago metro area). PPC also provides you with conversion details, so you know exactly how many leads your campaign has generated.
In the “old days,” when print advertising was all that was available, companies spent big money to place an ad. The only problem was there was no guarantee that people in their market segment would be the ones seeing the ad.
With PPC, you go directly to your most likely prospects, and you only pay when those prospects click your ad.
The best PPC campaigns are launched by people who know the right protocols for setting up and managing the program. CyberOptik understands the full scope of PPC advertising, and we’re able to use it to bring you active leads.
Consultation, Keyword Research, Ad Writing, Campaign Setup
Review and optimize the campaign to get you the most leads
Add/target new keywords, focus on specific services/promotions, tweak the targeted geographic area, or any changes you’d like to make to the campaign.