Of all the miraculous advantages online marketing has brought us, pay-per-click (PPC) advertising ranks high on the list.

Precision Targeted Ads

This process allows businesses to target specific keyword searches and other parameters, so their ads appear only to people who’d likely be interested in their type of product or service. A PPC campaign, often in conjunction with unique landing pages, is the perfect compliment to a powerful SEO strategy.

The versatility of PPC advertising is fantastic.

We can specify for your ad to appear on standard computers, mobile devices, or both. We can also direct your ad to specific geographic areas such as particular cities, counties, or states as well as to a precise radius surrounding a given location (example: a 25-mile radius around the Chicago metro area). PPC also provides you with conversion details, so you know exactly how many leads your campaign has generated.

Affordable Marketing Outreach

In the “old days,” when print advertising was all that was available, companies spent big money to place an ad. The only problem was there was no guarantee that people in their market segment would be the ones seeing the ad.


With PPC, you go directly to your most likely prospects, and you only pay when those prospects click your ad.


The best PPC campaigns are launched by people who know the right protocols for setting up and managing the program. CyberOptik understands the full scope of PPC advertising, and we’re able to use it to bring you active leads.

Our Pay Per Click Process

Month 1

Consultation, Keyword Research, Ad Writing, Campaign Setup

Month 2

Launch Campaign

Each Month

Review and optimize the campaign to get you the most leads

At Any Time:

Add/target new keywords, focus on specific services/promotions, tweak the targeted geographic area, or any changes you’d like to make to the campaign.

Chicago PPC Service Questions

How quickly can my website be on page one of Google?

With a Pay-Per-Click (PPC) campaign, you can be on page one as soon as the campaign goes live. Compare this to Search Engine Optimization (SEO), which can take closer to 6-9 months to see improvement.

How much does a proper pay-per-click campaign cost?

A good PPC campaign is handled on at least a monthly basis. Our pricing starts at $450/mo.

How long does it take to see results?

You’ll begin showing up in Google results as soon as your ads are live.

What is your process for setting up and managing a PPC campaign?

Month one is set aside for research, writing ads, etc. In month two, your campaign goes live. In month three and beyond, we review your results, map our suggestions, optimize for conversions, and more.

How do you determine the budget for the campaign?

We suggest allocating at least $1,000 a month to begin, if not $1,500. From there, we will monitor your campaign and make suggestions.

How do you track and measure the success of the campaign?

Each month we will send you a report showing the high-level results of the campaign, as well as the results that were achieved. We always keep the communication up so you can let us know how the leads are working out, and we will continually monitor/tweak the campaign.

Do you have experience with specific PPC platforms (e.g., Google, Bing, Facebook, LinkedIn)?

We currently only work with Google Ads.

Should I go with PPC or SEO?

If your budget allows for it, we advise both, but there are situations where one is better than the other. View our blog about SEO vs PPC.