Sell Your WordPress Agency

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WordPress Agency Acquisition Series

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Why Are You Looking to Sell?

Running a WordPress agency can be incredibly rewarding, but it can also be exhausting. If you’re feeling burnt out, considering retirement, or exploring something new, you’re not alone. Many agency owners reach a point where they need a break or want to move on to the next chapter of their lives. We’re here to help you make that transition smoothly and profitably. 

Are You Ready for a Change?

Recognizing Burnout

Burnout is a common issue among agency owners. Here are some signs that you might be experiencing burnout:

  • Exhaustion and Overwhelm: Feeling drained and unable to keep up with your workload.
  • Frustration and Cynicism: Finding it hard to see the positives and becoming increasingly negative.
  • Declining Performance: Struggling to maintain the high standards you once set for yourself.
  • Work-Life Imbalance: Feeling like you’re always at work, even when you’re not.
  • Health Issues: Experiencing physical symptoms like insomnia or chronic stress.

The Benefits of Retirement

Retirement doesn’t mean the end; it means the beginning of a new, exciting chapter. Here are some benefits you can look forward to:

  • Relaxation and Leisure: Enjoy the freedom to pursue hobbies, travel, and spend time with loved ones.
  • Financial Security: Selling your business can provide a substantial nest egg for your retirement.
  • Reduced Stress: Let go of the daily pressures and enjoy a more relaxed lifestyle.
  • Personal Fulfillment: Explore new interests and passions that you didn’t have time for before.

Switching Careers

Sometimes, the desire to sell your business stems from a passion to pursue a new career path. Here’s how that could look:
  • Pursue New Passions: Selling your agency can provide the financial freedom to explore new interests.
  • Leverage Transferable Skills: Your experience running an agency equips you with valuable business acumen and technical skills that can be assets in many other fields.
  • New Challenges: A new career offers the chance to tackle different problems and learn new skills that may no longer be possible within your current role.
  • Better Work-Life Balance: Pursue a career path that offers more consistent hours and less stress.

22+

Years in Business

700+

Websites Launched

500+

Managed Websites

200+

5-Star Reviews on Google

Businesses Who Have Joined CyberOptik

W Greeley Studio - a WordPress agency specializing in logo design and development, helping businesses sell their products and services.
The prism logo on a white background, showcased by a reputable Wordpress Agency.
The top logo design featuring a cactus in a pot.
Sell your products and services with our WordPress agency specializing in new paradigm marketing & websites.
A logo of a blue circle with a yellow center designed for a WordPress Agency.
visual harvest logo
I couldn’t have been more delighted with how the sale went. Ron is a straight shooter and keeps his promises. He has been helpful throughout the process and made sure I had everything I needed as I transitioned out of managing the business. He is easy to deal with and takes good care of my clients. I highly recommend him to any developer selling a digital business.
Tim SmithNew Paradigm Marketing
I gotta say I am thankful for the acquisition and new role. One of the best decisions I have made in a very long time. I am very stoked to mold the department, get results and kick ass in sales.
Mitch BrittBold Eye Media

Our Acquisition Process

This isn’t our first rodeo.

Initial Contact

We’ll schedule an initial consultation to discuss your goals, the scope of your business, your reasons for selling, and learn more about your client base. This conversation helps us understand your unique situation and determine if we’re a good fit for each other.

Valuation

Our team thoroughly assesses your business, considering revenue, service offerings, and growth potential. We use our experience to provide a fair and competitive valuation for your book of business.

Client Communication

We collaborate closely with you to craft personalized messages about the transition for your clients. You initiate contact, introduce CyberOptik, and explain the change. We then follow up individually with each client, addressing concerns and highlighting the benefits they’ll experience under our care.

White Glove Migration

Our experienced technical team manages the intricate process of transferring your clients’ websites and services to our infrastructure. We prioritize minimal downtime and maintain open communication throughout. Our meticulous approach ensures that every aspect of your clients’ digital presence is seamlessly transitioned.

Onboarding

We personally introduce ourselves to each client, offering one-on-one calls to discuss their specific needs and answer questions. Our team provides a comprehensive orientation to our services, support channels, and any new features or benefits. We focus on making clients feel valued and secure during this transition.

Ongoing Reporting

We implement a monitoring system to track the performance and satisfaction of your transitioned client base. Regular reports keep you informed about retention rates, service utilization, and any significant changes. If any clients discontinue service, we adjust your profit-sharing payments accordingly, maintaining complete transparency throughout our agreement period.
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Agency Profit-Sharing Model

We offer a generous profit-sharing model to ensure you benefit from the continued success of your client base:

Percentage

75% to 90% of MRR profits

Commissions

For projects and new retainers

Duration

2 to 3 Years

This model allows you to realize the value of your hard work while transitioning to your next venture.

Message Us to Learn More

White Glove Onboarding & Transition

We pride ourselves on our meticulous and client-focused transition process. Our white glove approach ensures a seamless experience for both you and your clients.

Number One

Preparation

We collaborate closely with you to gather all relevant client details, ensuring we have a comprehensive understanding of each client’s needs and expectations.

Number Two

Client Communication

You initiate the process by emailing and calling each client to inform them about the transition, copying us on all communications. We then follow up individually with each client to ensure their comfort and understanding of the changes.

Number Three

Introductory Calls

We offer personalized introductory calls with each client to introduce ourselves and the CyberOptik team, learn more about their business, and address any questions or concerns they may have.

Number Four

Technical Migration

Our expert team works directly with you and your clients to migrate websites with minimal to no downtime. We handle everything for you and your client where possible, ensuring a smooth technical transition.

Number Five

Service Continuity

We thoroughly review each client’s services to maintain and potentially enhance the level of service they’ve come to expect.

Number Six

Ongoing Communication

Throughout the entire process, we keep clients informed at each step, fostering trust and ensuring high retention rates.

Number Seven

Value Addition

To kickstart our relationship on a high note, we provide a complimentary strategy call or free website edits to deliver immediate value to your clients.

Ongoing Client Happiness

  • Amazing Support: All support is handled through our US-based and non-AI email helpdesk.
  • Fast Response Time: We pride ourselves on fast replies and quick issue resolution.
  • Dedicated Team: Our helpdesk operators are backed by our entire development and leadership team.
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A group of people at a table exchanging high fives during a website redesign meeting in Chicago.

What Is Your Agency Worth?

Get an estimate of how much you can make from your existing agency clients!

Agency Value Calculator
Ron, a bearded man, smiles for the camera.

Ron

Managing Director

Founded CyberOptik in 2002

Ron has over two decades of web development and hosting experience coupled with a management and marketing background. As proprietor and founder of CyberOptik, he handles all daily operations of the company. Ron’s attention to detail is reflected in the company’s work and its clients’ success.

A bearded man named Warren smiling in front of an American flag.

Warren

Creative Director

Joined CyberOptik in 2007

Warren brings over fifteen years of professional web design experience to the CyberOptik team. He specializes in usability–making sure every aspect of a site is intuitive, goal driven, and effective. When Warren is at the helm of your web project, you can rest assured that your site will not just look beautiful but will effectively engage your audience on any screen.

Lindsey, a woman in a blazer, smiles for the camera.

Lindsey

Operations Director

Joined CyberOptik in 2022

Lindsey plays a pivotal role in ensuring the smooth functioning of the company. She oversees and manages all internal processes, effectively coordinating between various departments to maintain operational efficiency. Outside of work, Lindsey resides in Kentucky with her husband and border collie, where she enjoys unwinding by playing video games during the weekends.

A man named Guillermo, with a beard and a smile.

Guillermo

Project Director

Joined CyberOptik in 2023

Guillermo brings over ten years of experience in website project management to the CyberOptik team. Guillermo works directly with our clients to ensure that their unique project requirements and our high quality standards are met from start to finish.

Mitch, a man wearing glasses and a hat.

Mitch

Digital Strategy Director

Joined CyberOptik in 2023

Mitch is a seasoned digital strategist with over a decade of experience and excels in SEO, automation, AI, and sales-driven strategies. His expertise spans diverse domains, ensuring growth-focused results for your digital initiatives. With Mitch at the helm, expect a results-driven, adaptable approach tailored to your needs.

CyberOptik Chris

Chris

Care & Support Director

Joined CyberOptik in 2020

Chris has been strengthening his expertise in the technology field for over 25 years. Before joining our team, he owned and operated a successful IT support company. Now, as the Support Director for CyberOptik, Chris spends his time improving customer support and client satisfaction through seamless communication and ongoing engagement.

Our Leadership

An assembly of experts in design, development, process, & strategy

WordPress Agency Acquisition Series

Frequently Asked Questions

What types of businesses do you want to acquire?
We specialize in acquiring WordPress agencies and client books, focusing on US-based companies with US clients.
What makes CyberOptik unique in agency acquisitions?
With 7 successful agency acquisitions as of December 2024, we have refined our processes to ensure smooth transitions, high client retention, and care for your business legacy.
How long has CyberOptik been in business?

CyberOptik was founded by Ron in 2002, giving us over 22 years of industry experience.

I’m not ready yet, but can we still chat?

Sure. If you’re not yet ready to sell but you may want to have someone lined up for when you are ready, it still makes for us to chat and see if we’d be a good fit for each other.

What kind of information will I need to provide?
Take a look at our guide on How To Sell Your WordPress Agency, to start. Initially, we would need general numbers about your business. How many websites, what types of services, do you have a general geographic region your clients are located, how much revenue/profit. From there, if it sounds like it could be a fit, we’d both sign an NDA and we would need to dive deeper ‘behind the scenes’ of your business, to make sure all of the information provided is accurate, and to ensure the overall health of the business.
How large is CyberOptik's team?
CyberOptik boasts a team of over 25 professionals dedicated to serving our clients.
How long does the process take?

Discovery usually takes two to four weeks and then we handle the agreement and set a close date. Once the close date arrives, our goal is always to get you out of the business ASAP, this usually takes 30-45 days.

How does CyberOptik handle client support after acquisition?
We provide support through our email helpdesk, with fast response times. Our dedicated helpdesk operators are backed by our entire development team.
Can I stay involved during the transition process?
Yes, we welcome your involvement to ensure a smooth transition and high client retention.
Is there a minimum size requirement for agencies CyberOptik acquires?
While we don’t have strict size requirements, we focus on agencies with a stable base of recurring revenue from WordPress services.

Let’s Chat

Ready to transition your WordPress business? Let’s talk about providing your clients a great new home with CyberOptik.
A WordPress agency selling a phone.