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Understanding Website Email Delivery Reports

Table of contents

    Your website may send emails in the background. These can include contact form notifications, password reset emails, appointment confirmations, order emails, or other automated messages.

    The Email Activity section of your monthly report summarizes that sending activity. It is meant to show whether email volume and delivery health looked normal during the month.

    If you are reviewing the full report, start with How to Read Your Monthly Website Care Report. This article goes deeper into website email delivery details.

    Emails Sent

    Emails sent is the total number of outbound messages sent by the website or related email system during the reporting period.

    This number may include:

    • Contact form notifications.
    • Customer confirmations.
    • Password reset emails.
    • Transactional website emails.
    • Internal admin notifications.
    • Other automated messages.

    A higher number is not automatically good or bad. It depends on your website activity and what kinds of emails your site sends.

    Delivery Health

    Delivery health is a simplified status that helps you understand whether there were obvious sending problems.

    A healthy month usually means:

    • Emails were sent as expected.
    • Bounce numbers were low.
    • Spam complaints were low or zero.
    • System send errors were low or zero.

    If the delivery health is not good, the report should point you toward the issue.

    Bounced Emails

    A bounced email is a message that could not be delivered.

    Common reasons include:

    • The recipient address was typed incorrectly.
    • The mailbox no longer exists.
    • The recipient server rejected the message.
    • The inbox was full.
    • The receiving server temporarily failed.

    A small number of bounces is normal. A sudden spike may deserve review.

    Spam Complaints

    Spam complaints happen when a recipient marks an email as spam or junk.

    For website-generated emails, spam complaints should usually be very low. If complaints increase, the email content, sending source, recipient list, or expectations may need to be reviewed.

    System Send Errors

    System send errors are technical errors that happen when the website or sending service tries to send an email.

    These may relate to:

    • API issues.
    • Configuration problems.
    • Authentication issues.
    • Temporary sending service errors.
    • Problems connecting to the email provider.

    If the system sends errors are zero, that usually means the sending connection worked normally during the month.

    Opens and Clicks

    Some email systems can track whether emails were opened or clicked.

    These numbers can be useful, but they are not perfect. Privacy tools, email apps, image blocking, and security scanners can affect open and click tracking.

    For website transactional emails, delivery is usually more important than engagement. The main question is whether the message reached the right person.

    When You Should Contact Us

    Contact us if:

    • You are not receiving form notifications.
    • Customers say they are not receiving website emails.
    • The report shows unusual bounces or send errors.
    • You recently changed email addresses or inbox providers.
    • You changed DNS, domain, or email settings.

    If everything looks healthy, no action is needed.

    Frequently Asked Questions

    Why does my website send email?

    Websites often send notifications for forms, orders, password resets, appointments, and admin activity. These messages help the website communicate with users and internal teams.

    Does “emails sent” mean marketing emails?

    Not for this report, we only send transactional or website-generated emails, not newsletters or promotional campaigns.

    Are opens and clicks perfectly accurate?

    No. Email privacy features and security systems can affect tracking. Opens and clicks are useful directional signals, but delivery health matters more for critical website emails.

    What should I do if I stop receiving form notifications?

    Contact our team and include the form name, page URL, recipient email address, and when the issue started. That gives us the fastest path to troubleshoot.