Robots.txt is a text file that provides instructions to web crawlers about which parts of a website should or should not be crawled and indexed. Key aspects include:
Purpose:
- Controls crawler access to specific areas of a website
- Helps manage crawl budget by directing crawlers to important content
- Can prevent indexing of duplicate or low-value pages
Location:
- Must be placed in the root directory of the website (e.g., https://www.example.com/robots.txt)
Syntax:
- Uses simple directives like “User-agent” and “Disallow”
- Can specify different rules for different crawlers
Best Practices:
- Use with caution, as blocking important content can harm SEO
- Combine with other methods (like meta robots tags) for more precise control
- Include a link to your sitemap in the robots.txt file
Example:
User-agent: *
Disallow: /private/
Allow: /public/
Sitemap: https://www.example.com/sitemap.xml
Important Notes:
- Robots.txt is a suggestion, not a security measure
- It doesn’t prevent page indexing if linked from other sources
- Use noindex meta tags or X-Robots-Tag HTTP headers for preventing indexing
Both sitemaps and robots.txt files play crucial roles in guiding search engines through your website, optimizing crawl efficiency, and improving overall SEO performance.