A/B testing
A/B testing is a method of comparing two versions of a webpage, email, ad, or other digital asset against each other to determine which one performs better with real users...
Ad extensions
Ad extensions are additional pieces of information that expand a Google search ad beyond its standard headline and description...
An ad group
An ad group is a container within a Google Ads campaign that holds a set of related ads and the keywords that trigger them...
Attribution model
Attribution model is the rule or set of rules that determines how credit for a conversion is assigned to the marketing touchpoints a customer interacted with before taking action...
Average Time On Page
Average Time on Page is a legacy web analytics metric that measured how long visitors spent viewing a specific page before navigating elsewhere...
Backlink
A backlink is a hyperlink on one website that points to a page on another website...
Backlink Analysis
Backlink analysis is the process of examining the external links pointing to a website — evaluating their quantity, quality, source authority, anchor text distribution, and relevance — in order to understand the site's link profile and identify opportunities to improve search engine rankings...
Bid strategy
A bid strategy in Google Ads is the method you choose for setting how much you're willing to pay for each ad click, impression, or conversion...
Black Hat SEO
Black hat SEO refers to optimization techniques that violate search engine guidelines — specifically Google's Search Essentials (formerly Webmaster Guidelines) — in an attempt to artificially inflate a website's search rankings...
Body Copy
Body copy is the main text content on a web page, document, or advertisement — the paragraphs and sentences that communicate the core message, beyond headlines, subheadings, and navigational elements...
