Anchor text
Anchor text is the visible, clickable text in a hyperlink...
Bot traffic
Bot traffic is website activity generated by automated software instead of human visitors...
Click-Through Rate (CTR)
Click-through rate (CTR) is the percentage of people who saw a search result, ad, email, or link and then clicked it...
Crawl budget
Crawl budget refers to the number of URLs that a search engine's crawler — like Googlebot — will fetch and process from your website within a given time period...
Dofollow and nofollow
Dofollow and nofollow are link attributes that tell search engines whether to pass authority — often called "link equity" or "PageRank" — from one page to another...
Duplicate content
Duplicate content refers to blocks of text or entire pages that appear at multiple URLs — either on the same website or across different websites — with little or no variation...
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — a framework drawn from Google's Search Quality Rater Guidelines that defines what high-quality, helpful content looks like from a user's perspective...
Featured snippet
Featured snippet is a highlighted result that appears at the very top of Google's search engine results page (SERP), positioned above the standard organic results...
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing content and digital presence so that AI-powered search tools — including Google's AI Overviews, Bing Copilot, Perplexity, and ChatGPT — cite, reference, or recommend your brand when users ask relevant questions...
Google penalty or manual action
A Google penalty or manual action is a negative action taken against a website that reduces its visibility in Google Search results...
