DMARC (Domain-based Message Authentication, Reporting and Conformance)
DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email authentication protocol that builds on SPF and DKIM to give domain owners control over what happens when emails claiming to come from their domain fail authentication checks...
Drip campaign
A drip campaign is a series of pre-written emails sent automatically to contacts on a set schedule or triggered by specific actions they take...
Email automation
Email automation is the use of software to send targeted, pre-written emails to contacts automatically — triggered by specific actions they take, conditions they meet, or schedules you define — without requiring manual send decisions for each message...
Email list
Email list — also called a mailing list — is a collection of email addresses that a business has gathered from people who have opted in to receive communications...
Email marketing
Email marketing is the practice of sending targeted, permission-based emails to a list of subscribers with the goal of building relationships, nurturing leads, and driving sales or other desired actions...
Email segmentation
Email segmentation is the practice of dividing your email list into smaller, more targeted groups — called segments — based on shared characteristics, behaviors, or demographics, and then sending each group messages tailored to their specific situation...
Newsletter
A newsletter is a regularly distributed email sent to a list of subscribers who have opted in to receive it...
Open rate
Open rate is the percentage of email recipients who opened a specific email campaign...
Opt-in and opt-out
Opt-in and opt-out are the two fundamental models of consent for receiving marketing communications...
Spam filter
Spam filter is an automated system that evaluates incoming emails or website comments and classifies them as legitimate or unwanted — blocking, redirecting, or flagging those that appear to be spam...
