Average Time On Page
Average Time on Page is a legacy web analytics metric that measured how long visitors spent viewing a specific page before navigating elsewhere...
Backlink
A backlink is a hyperlink on one website that points to a page on another website...
Backlink Analysis
Backlink analysis is the process of examining the external links pointing to a website — evaluating their quantity, quality, source authority, anchor text distribution, and relevance — in order to understand the site's link profile and identify opportunities to improve search engine rankings...
Black Hat SEO
Black hat SEO refers to optimization techniques that violate search engine guidelines — specifically Google's Search Essentials (formerly Webmaster Guidelines) — in an attempt to artificially inflate a website's search rankings...
Body Copy
Body copy is the main text content on a web page, document, or advertisement — the paragraphs and sentences that communicate the core message, beyond headlines, subheadings, and navigational elements...
Broken Backlink
A broken backlink is an inbound link from another website that points to a page on your site that no longer exists — typically resulting in a 404 error...
Canonical URL
Canonical URL is the preferred version of a webpage that search engines should index and rank when multiple URLs serve the same or very similar content...
City Page
A city page is a location-specific landing page designed to help a business rank in search results for queries tied to a particular geographic area — for example, "web design services [city name]" or "HVAC repair [city name]...
Content Strategy
Content strategy is the planning, development, governance, and management of content — written, visual, and multimedia — to serve specific business and user goals...
CRO (Conversion Rate Optimization)
CRO (Conversion Rate Optimization) is the systematic process of increasing the percentage of website visitors who complete a desired action — a purchase, form submission, phone call, sign-up, or any other defined goal...
