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People in a cozy cafe, some engaged with laptops, perhaps working on social media strategies for small businesses. A barista assists a customer at the counter while another person walks by, and others are seated at tables in the background, enjoying the lively ambiance.

Best Marketing Strategies for Small Business: Leveraging Social Media and Local SEO

Local SEOMarketingSocial Media

Small businesses face unique marketing challenges. With limited resources, they need strategies that deliver maximum impact without breaking the bank….

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A person wearing gloves expertly installs shingles on a roof with a wooden base, showcasing their roofing skills.

Ideas for Roofing Social Media Posts to Increase Brand Awareness

MarketingSocial Media

Social media offers tremendous opportunities for roofing companies. With the right strategy, your roofing business can build brand awareness, connect…

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A person in a plaid shirt and blue overalls is assembling white plastic plumbing pipes under a sink.

5 Ideas for Plumbing Social Media Posts That Generate Customer Interaction

MarketingSocial Media

Social media provides plumbing businesses with direct access to local customers. Most homeowners now turn to social platforms when seeking…

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A construction worker in a plaid shirt and orange hat carries wooden planks at a wooden frame structure site, embodying the craftsmanship highlighted on the best home builder website design platforms.

5 Types of Home Builder Social Media Posts Guaranteed to Boost Your Reach

MarketingSocial Media

Home builders who leverage social media effectively stand out from the competition. The right content strategy doesn’t just increase visibility—it…

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Why 83% of Contractors Fail at Social Media Marketing (And How We Fix It)

MarketingSocial Media

Social media marketing success eludes most contractors, with failure rates reaching alarming levels. Our work with Chicago’s construction industry reveals…

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A technician from leading HVAC companies, wearing a helmet and gloves, kneels to repair an HVAC unit on a rooftop, surrounded by tools and equipment.

Social Media Marketing for HVAC Companies: 12 Proven Strategies

MarketingSocial Media

Social media marketing transforms HVAC businesses into trusted industry authorities. Research shows that 82% of consumers use social media to…

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A person uses a laptop with the Facebook sign-up page open, while their smartphone showcases the Facebook logo. Nearby are glasses and a coffee cup—ideal for pondering proven strategies to enhance campaign performance through precise Facebook audience targeting.

Facebook Audience Targeting: Proven Strategies for Better Campaign Performance

Facebook AdsMarketingSocial Media

In a platform with billions of users, the difference between campaign success and failure often comes down to one critical…

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Keyboard with four colorful keys featuring icons: a blue bird, yellow speech bubble, red heart, and blue thumbs-up symbol—perfect for creating winning examples in social media ads.

Best Social Media Ads: 9 Winning Examples That Drove Massive ROI in 2025

MarketingSocial Media

In 2025, social commerce is projected to generate nearly $700 billion in global revenues, which Keywords Everywhere claims represents a…

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A person using a smartphone next to a laptop is immersed in social media marketing. Various reaction icons hover above the phone's screen, reflecting their engagement with proven strategies to boost online presence.

Social Media Marketing for Construction Companies: 15 Proven Strategies That Work

MarketingSocial Media

Construction companies leveraging social media effectively are seeing up to 36% increases in website traffic.  While every construction professional now…

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Two people review documents at a table, offering an overview of strategies for business growth, with a clipboard and pen in the foreground.

What is Paid Social? Comprehensive Overview for Business Growth

Facebook AdsMarketingSocial Media

Wondering why your competitors’ social media posts seem to reach everyone while yours struggle for visibility? The answer lies in…

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Social Media Advertising Examples: Building Effective Campaign Strategies

MarketingSocial Media

Understanding the Social Media Advertising Landscape 8 Successful Social Media Advertising Examples Platform-Specific Performance Insights Key Elements of Successful Social…

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A person is using a smartphone, with social media icons dynamically floating above the screen. A laptop and newspapers lie in the background, while "Social Media" with a cloud and hashtag appears on the right, highlighting psychology-based principles for better engagement.

Social Media Ads Design: Psychology-Based Principles for Better Engagement

MarketingSocial Media

Introduction: The Psychology Behind Social Media Ad Design Understanding Visual Impact and User Behavior Core Psychological Principles in Ad Design…

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A person leveraging social media icons on their phone to generate more leads on LinkedIn.

4 Ways to Generate More Leads on LinkedIn

MarketingSocial Media

LinkedIn is the networking haven for professionals and entrepreneurs, so don’t miss out on this opportunity to gain new leads…

Read Article

Social media icons are displayed on a cell phone with Facebook.

6 Ways Facebook Can Help Grow Your Business

MarketingSocial Media

“I’m on Facebook to find new customers!” This is what most business owners will tell you if you ask them what…

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Social media icons are displayed on a cell phone with Facebook.

5 Sure-Fire Ways to Fail at Social Media

MarketingSocial Media

Social media is everywhere, and everybody seems to be using it to one degree or another. We see a lot…

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A person leveraging social media icons on their phone to generate more leads on LinkedIn.

4 Tips for Connecting With Local Prospects on LinkedIn

MarketingSocial Media

LinkedIn is not just a good way to connect with ‘general’ prospects online, it is also a great way to…

Read Article

A plant-filled light bulb for a unique and green touch to your space.

6 Benefits of LinkedIn in Growing Your Business

MarketingSocial Media

Businesses need a solid online presence to keep up with the increasingly competitive market.  LinkedIn is a very powerful platform…

Read Article

A man diligently working on a laptop at a conference table while avoiding LinkedIn profile mistakes.

7 LinkedIn Profile Mistakes You Need to Avoid

MarketingSocial Media

LinkedIn is now considered to be the largest professional marketplace online. It is more important than ever to make sure your…

Read Article

An open book sitting on top of a table, showcasing the Top 4 Rules for the Perfect LinkedIn Company Page.

Top 4 Rules for the Perfect LinkedIn Company Page

MarketingSocial Media

Your LinkedIn Company Page is an important element of your social media presence. In order to maximize the benefits of…

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A person using a laptop for social media marketing.

Social Media Marketing: Does Your Business Need It?

MarketingSocial Media

As a small business owner, I’m sure you have heard of buzz words such as social media marketing, Facebook marketing,…

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Planning Your Social Media Content Strategy

MarketingSocial Media

In this day and age, more and more people are turning to the Web and social media to get information…

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Planning a Budget for Social Media

MarketingSocial Media

Social media presents a powerful set of tools at no charge. Anybody can set up a social media profile and…

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What You Can Expect With Social Media

MarketingSocial Media

Using social media networks can be tremendously beneficial and powerful for expanding your business and your brand name. There has…

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How to Avoid Social Media Disaster

MarketingSocial Media

Engaging in social media is vital for your offline business. Social media gives you a direct link to your customers…

Read Article

How to Get LinkedIn Recommendations

MarketingSocial Media

LinkedIn Recommendations can help your LinkedIn profile stand out from the crowd. LinkedIn Recommendations are testimonials from other LinkedIn users…

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Top 6 Mistakes by Businesses on Social Media

MarketingSocial Media

Social media can be a great (and free) marketing outlet for your business.  Here are some things that you will…

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10 Creative Ways to Use Social Media for Your Business

MarketingSocial Media

Social media websites provide a way for people to communicate online and get engaged with their favorite businesses. Social websites…

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The Power of LinkedIn Groups for Networking

MarketingSocial Media

LinkedIn Groups provide an opportunity for you to network with like-minded professionals in your industry, potential customers, prospects and even…

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Rules For Branding Your Social Media Profiles

MarketingSocial Media

Social media profiles are a vital component in business branding. They tell the world about you with the value that…

Read Article

Easy Ways to Build Your LinkedIn Network

MarketingSocial Media

Building your network of connections is vital to make LinkedIn work for you and your business. It’s not really always…

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The Top 10 Reasons to Use Social Media to Promote Your Brand

MarketingSocial Media

Here are 10 reasons that it is absolutely vital for your small business to be online, and taking advantage of…

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How to Create the Best LinkedIn Profile

MarketingSocial Media

LinkedIn is the most popular social media network for businesses and business professionals.  While most social media websites like Facebook…

Read Article

What is Pinterest: Pinterest Explained

MarketingSocial Media

Pinterest is an online pin board that can be used for a wide variety of purposes. It is just like…

Read Article

Ignoring Facebook Is Bad For Business

MarketingSocial Media

Following up on our last post about Facebook, “Facebook – The New Marketing Frontier“, let’s dig in a little more…

Read Article

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  • Home
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      • Hacked Website Cleanup
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  • Marketing
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      • Pay-Per-Click
      • Google Business Profile
      • Google Local Service Ads
      • Search Engine Optimization
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    • Other Marketing Services
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    • Free SEO Review
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  • Industries
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    • Plumbers
    • Pressure Washers
    • Professional Services
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    • Roofing
    • SaaS
    • Tattoo Shops
    • Therapists
    • Transportation
    • Travel & Tourism
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  • Learn
    • Articles
      • Insights
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      • SEO vs PPC
      • Accessibility Guide
    • Pricing Guides
      • Web Design Pricing
      • PPC Pricing
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    • Problems We Solve
      • My Website Is Slow and Difficult to Update
      • My Website Doesn’t Drive Leads
      • My Website Traffic Is Going Down
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      • My Website Isn’t Making Money
  • Company
    • Our Company
    • What Our Clients Say
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  • Get A Proposal
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