So, you have your website up and running. Congratulations! Now all you have to do is continue to keep it updated with new and original content and plan any ongoing maintenance for it.
What? You haven’t signed up for regular maintenance? That is not just a bad idea; it is a terrible oversight altogether. The internet is not a safe place. Similar to your computer or smartphone, your website should be kept up to date with the latest security/plugin updates, to keep it secure + running smoothly.
Do you need more specific reasons why you should sign up for regular website maintenance with a web design agency? We have four critical reasons (and many others that we will deal with in a future article) outlined here. These should be enough to help you make the right decision.
#1 Keep Your Website Secure
A Forbes report from two years ago stated that every day 30,000 websites are hacked. At the present, cyber criminals have become even more specialized and malicious in their intent. By taking control of a website, they can use your domain name for criminal activities, or they can implement malicious codes to infect the computers or smartphones of the people browsing your website. In both cases, it doesn’t make you or your business look good.
This can easily be avoided by having a company handle your website maintenance — or by doing your updates in-house.
#2 Improve User Experience
If your website isn’t user-friendly, why have a website at all? Updates to the software powering your website not only deals with security fixes but also add more useful features + make your website run smoother. Each time there is an update to the most popular browsers (such as Firefox and Chrome), or a new technology is released, plugin developers will update the software that powers your website to make sure it provides an optimal user experience!
#3 Grow Your Website Traffic
If you launch your new website and never update it, why would an existing client/prospect come back to view it?
Updating your website on a regular basis gives users a reason to come back! This is an easy way to stay top of mind with your clients/prospects and keep them coming back for more.
#4 Save Money
You may not have considered it, but paying an affordable monthly rate for website maintenance can save you a lot of money in the long run. What if your website is hacked, or if something else goes wrong and your website goes offline? This not only makes you and your company look bad but it could also be costly to fix. It’s a much better approach to be proactive in doing all of your normal website maintenance / updates.
We’ve given you some great reasons on why to have a professional web design firm handle your updates/maintenance. It keeps your website safe from attacks, running smoothly, offering your clients an optimal browsing experience and, ultimately, saves you money!
Get in touch today so we can map out a gameplan for you!