Preparing and launching a new website is a lot of work. Shouldn’t you make sure you take full advantage of your new website?
Once your new website is online it’s time to brag about it a bit and let the world know to check it out!
#1. Email Your Clients!
Launching a new website is a perfect reason to reach out to clients and prospects to touch base with them. If you have any type of newsletter/database of clients — send out an email letting them know that you have a new site up and that they should check it out.
There’s no need to write a narrative — just mention your website and ask them to check it out and let you know what they think.
#2. Add It To Your Signature
How many emails do you write a day? Most likely dozens, or potentially more. So why not mention your new website in your email signature? It’s very simple to do once and it’s on all of your emails until you decide to remove it.
Example: Be sure to check out our new website! https://www.cyberoptik.net
(make sure you link your website properly)
#3. Talk About Your New Website
When talking with clients (via email, phone, in-person), be sure to mention that they should check out your new website. This is a great way to show that you guys are an active business and care about your marketing/customers. The website will of course tell them more about you and your products/services.
#4. Post on Social Media
Whether it’s Facebook, LinkedIn, Twitter, etc, update all of your profiles and make sure they include your website address. After that, be sure to add an actual post to your profiles urging people to check out your new website.
#5. Get Mentioned on Partner Websites
Whether it’s a sister company, parent company, or other organizations you work with, why not ask for a link/mention from their website? If you do business with them on a regular basis, it makes sense to include each other on a partners page of your websites.
#6. Add It To Marketing Collateral
You’ve got a new website, but is your marketing collateral up to par? Does it include your website address? Make sure there’s no disconnect in branding and messaging between your marketing materials and website and make sure your materials include your website address.
#7. Include Your Site on Company Vehicles
If you have any company vehicles, make sure they include your website address. You don’t need to include the full ‘https://’ that is at the beginning of your website address.
For example, if our site is https://www.cyberoptik.net/ — I only need to include cyberoptik.net on the vehicle, the rest will automatically be filled in when someone visits the website.
#8. Don’t Forget Signage (Front Doors / Windows)
If you operate out of a physical location, you most likely have your name on the window or door. Make sure your website address is also included.
Hopefully, these tips have been helpful. While some of these are easy and free, others do require additional investment. Implementing just one of these can have a great impact on the success of your new website.
Keep in mind that just because you build it, it doesn’t mean they will come. Your website needs proper promotion to help it flourish.