So, how long until you think about refreshing your website? What? You don’t plan on doing that anytime soon? That could be a bad idea, and we have the reasons why.
The online world is always changing. Some trends live for a few months or a few years, but eventually become outdated. Having a flash website used to be all the rage. Now hardly anyone has one, and flash itself as a web technology is being slowly killed off.
Let’s go a little more in-depth as to why it is a good idea to refresh (i.e., redesign) your website.
#1 New Designs Look More Professional
One simple question: would you meet with a client dressed like you belong in the 1970s? Certainly not! You would leave the impression that you’re stuck living in the past.
So why would you invite people to browse a website with an outdated look, old cheesy stock graphics, and that isn’t mobile friendly? It’s going to make prospects take a step back and think ‘Are these guys still in business?’, ‘Are these guys not doing too well?’, ‘I wonder if their products/services are as out of date.’
#2 Make Your Website Mobile-Friendly
When your site was first developed, it’s possible it wasn’t designed with mobile users in mind.
Nowadays, website traffic from mobile devices is exceeding traffic from normal computers. People read the news, connect on the social media, research companies, and make purchases, all from their smartphones. If your website is not mobile-friendly, you’re losing out on valuable traffic. Redesigning your website will make sure this is done properly and prevent you from losing out on those prospects/sales.
#3 People Expect Changes and Improvements
Your customers loved your website because it looked innovative and professional. Time is passing, and what used to be innovative is now the norm or outdated.
After a while, your clients will expect to see changes or another iteration of your website. They want to know that what they’re seeing about your company is the latest information.
#4 Old Websites Are Not Usually SEO-Friendly
On-site SEO is important and helps make sure your website can be properly indexed/ranked by Google. Older websites don’t always have search engine best practices built in, and even if they did at the time, these things change.
Only so much can be done for the SEO of your old website; you’ll reach a point where your old website is doing more harm than good.
#5 Your Call to Action Is No Longer Working; If You Ever Had One
The notion of having a ‘Call To Action’ (CTA, for short) on each page of your website didn’t always get done. Nowadays you can’t simply have an informational website and expect someone to navigate over to your contact page.
On each page of your website you need a Call to Action to help push your visitors to that next step; whether it’s requesting a quote, giving you a call, downloading your white paper, subscribing to your newsletter, etc.
For these five reasons alone, you should take a look at your website with a critical eye and realize that it may very well need to be spruced up with the latest technology/standards. Get in touch today.