In today’s digitalized world, your website is the face that your business presents to not only your core audience, but the world. And just like your business, your website shouldn’t be a static thing, but rather an evolving tool to assist with your sales, marketing, and support teams.

If you’re a business owner in Chicagoland, and can’t think of the last time your company went through a website redesign, it might be a good time to consider a reliable WordPress developer in Chicago to help you with website optimization or even a total website redesign.

No matter what your company’s needs are, there are web design packages that can meet them perfectly and breathe life into your website and your business image. If you’re still on the fence, here are signs that it might be the right time for a website redesign.

1. Slow Loading Speed

While there are other aspects of your website that might seem more pressing, the speed of your site is actually a determining factor for your search engine visibility as well as bounce rate. Your audience really doesn’t hold much patience for loading speed, and will simply exit your site if it doesn’t load within 3-4 seconds. That means you only have that much time to either draw your reader further into your site or lose them without ever having a chance to show what you have to offer.

The reasons behind your site’s loading speed could be further indicators that your site needs a redesign. For example, overly large images or duplicate content can seriously bog down the speed of your entire site. While “great quality photos” once meant uploading lots of incredibly large images onto your site, today housing too many oversized photos will cost you more than just your loading speed. Consumer patience has waned over the years, and those extra few seconds of loading time it takes to get those high-res images loaded in can cost you innumerable conversions due to an increased bounce rate and lower SEO rankings.

A total website redesign can clean your site of any bulky or outdated elements to deliver lightning fast load times and a boost in your SEO rankings as a result.

2. Your Website Is Stuck In The Past

Another sure way to know if it’s time for a website redesign is if your site looks and performs like it’s stuck in a past decade. Websites, like most technology, don’t age well. So if you think you have a “classic” or “retro” look to your website, it might be time to reevaluate those euphemisms.

The truth is, an outdated site, whether it’s the design or functionality, isn’t serving your business. In fact, it’s doing the opposite; hurting your bottom line. Nothing about an outdated website signals trust to an audience who has an endless amount of other companies competing for their business.

Your website needs to go to work for you and actively drive leads and conversions. If it’s doing anything short of that, it’s probably time to think about a redesign.

3. You’ve Gone Through A Rebranding

If your company has recently undergone a major (or minor) rebranding, your website should reflect and celebrate those changes. After all, your site represents your company to your customers and potential audience, and it should clearly communicate your vision in its most updated form.

A rebranding usually means new logos and marketing collateral. Your website is the natural space to house these elements and needs to match them in terms of look, feel, design, and functionality.

What better way to celebrate your new brand image than with a website launch party? Engage with your current audience and gain more visibility and reach than ever, while promoting your new brand. Otherwise, you risk letting all of that time and budget spent on the rebranding go to waste due to an underperforming site and an unrealized potential for reach.

4. Your Bounce Rate is Through The Roof

Your bounce rate tells you how many people simply decide to leave after taking one look at your site. Understandably, a high bounce rate can signal it’s time for a website optimization or website redesign. Whether it’s a symptom of a slow loading speed or another factor on your site, it pays to seriously consider the reason behind a high bounce rate.

If your audience isn’t getting the experience they’re looking for, it might be time to consider redesigning your site. You might be surprised just how far technological advances have taken the world of user experience (UX) and have the opportunity to streamline your site in multiple ways that provide value for your audience.

5. Your Site Isn’t Helping Your Bottom Line

If your conversion rates or sales are not where you would like them to be, you might find that your underperforming website is the reason behind those low numbers.

Why settle for plateauing performance when you can have a site that drives sales growth and improves your bottom line?

When it comes to converting your audience, you need a site that functions seamlessly and provides a smooth and delightful user experience. Anything short of that is costing your business sales.

6. Your Site Isn’t Compatible For Mobile Use

Most of today’s readers access their information through their smartphones and other mobile devices. That means if your site isn’t optimized for mobile viewing, you’re most assuredly losing a high volume of traffic to better optimized sites made with mobile in mind.

In today’s competitive market, no business can afford to sacrifice that level of viewership. A mobile friendly web design will ensure your site stays competitive regardless of the device used to search for and browse it.

7. Your Competitors’ Website Is Leagues Ahead Of Yours

Look no further than good old-fashioned competition for a reason to redesign your website. The truth is, your business needs to stay competitive if you want it to succeed, and your website plays a massive part in that.

If your competitors have recently undergone a website redesign that outperforms and outshines your current site, it’s a great time to raise your own bar and win back your customers.

8. Your Site Has Become Difficult To Update

Outdated technology comes with an endless set of drawbacks and inefficiencies. If you find that it’s become increasingly difficult to maintain and update information or graphics on your current site, you’re probably due for a website redesign.

Stop wasting valuable time on a site that doesn’t return you any favors. With an efficient new design, routine updates will become a breeze – as they should be. Services like WordPress have made website design infinitely more customizable and manageable for both website designers and developers, as well as business owners.

9. Your Site Is Difficult To Navigate

If you find your own website difficult to navigate, you can only imagine the experience your audience is having. If you want to draw your target market in and not scare them away immediately, you’ll need a logical and smooth navigation across your entire site. Not only will a straightforward structure make the site more readable for your users, but also for the search engine crawlers that need to index and rank your site.

10. Your Content No Longer Serves Your Mission

Things change and evolve within any business. Whether you’ve outgrown your website in terms of content, products, or services that you offer, you could benefit from a web or an e-commerce site redesign. You might just find that your site no longer has the feel and targeting behind it that you need to capture your audience, and that a fresh look and feel can make all the difference.

Final Thoughts

Now, perhaps more than ever, it’s crucial to maintain your website in its best possible shape. Whether it’s a partial or complete redesign, know that you’re investing in a vital portion of your business. Once you’ve got a brand new design, you should also put equal effort into maintaining your online presence and fresh content to keep the effects of your new website benefiting your business into the future.