About Optuu

Optuu is CyberOptik’s Chief Mascot Officer — an orange leopard, born in the fall of 2024, who shows up pretty much wherever the team does.

Optuu didn’t get hired the usual way. After 22 years of our team appearing in logos, headshots, and case studies, we decided the brand had room for one more member: a character standing in for the mix of craftsmanship and warmth our WordPress work runs on.

The design says most of it. An orange leopard with dark spots, wrapped around the CyberOptik logo like it’s a small planet, jungle leaves framing the whole thing. Round and friendly, more stuffed animal than corporate icon. The name tips its hat to the digital side of the business, and the playful look is on purpose. If you spot Optuu on a sticker at WordCamp, in a slide deck, or on a mug in the studio, you’ve found the friendliest part of the brand.

There’s no job description for the role, and we’re keeping it that way. Design reviews, launch celebrations, summer picnics, community events, the occasional slow Friday afternoon in the studio.

Focus Areas

  • Brand identity
  • Client engagement
  • Team morale
  • Sticker distribution

Official welcome, 2024

Studio, Chicago

Design review, CyberOptik HQ

Client launch, Q2 2025

Summer offsite, July 2025

Studio lounge, ongoing