Migrate from Wix to WordPress
Own your site, get real SEO, and stop paying Wix rent. Migrations typically run 2-8 weeks and start at $3k.
Wix is fine for getting a simple site online fast. It’s a lot less fine once you need real SEO, custom functionality, or a site that can grow past a template. When that happens, we move you to WordPress and you don’t lose what you’ve already built.
Why WordPress
Why WordPress after Wix
Every migration should end with a site that’s better than what you had, not just different. Here’s what WordPress gives you that Wix doesn’t.
You own the site outright, not rent it.
No monthly platform fee to keep it online.
Real SEO.
Every technical lever Wix hides from you is standard on WordPress.
Your team can update the site without waiting on us or anyone else.
It scales.
If you outgrow the site again in three years, you’re editing WordPress, not migrating off it.
40%+ of the web runs on WordPress.
Whoever you hire next will know how to work in it.
Why us
Why teams leave Wix
Wix does what it’s built to do: get a website up fast with a drag-and-drop editor. The trouble starts once your business outgrows that.
No real export path.
Wix doesn’t give you a clean way to take your content and leave. Everything lives inside a closed system (great for Wix, rough for you when you’re ready to move).
SEO gets capped.
You can only push technical SEO so far on Wix before you hit a wall built into the platform, and that wall shows up right when you start competing for real keywords.
ADI sites are a mess to untangle.
If your site was built with Wix’s AI Design Intelligence tool, the underlying structure is often messier than a hand-built Wix site. That means more manual work during migration, not less.
Odd URL structures.
Wix generates URLs and site architecture its own way, and it rarely matches what a clean WordPress permalink structure should look like. We fix that mismatch during the move, not after.
Services
What we handle in the migration
Content transfer.
We move every page, blog post, and image into WordPress, checking formatting along the way so nothing lands looking broken.
URL mapping and 301 redirects.
Since Wix’s URL structure rarely lines up with a clean WordPress setup, we build a full redirect map before we touch a single page.
SEO preservation.
Titles, meta descriptions, and alt text move over. If your Wix site was quietly held back by technical SEO limits, we fix those during the rebuild instead of just recreating them.
Design rebuild.
We rebuild your site in a modern WordPress theme, matching what you have now or improving on it if you want a refresh.
Forms and integrations.
Whatever’s wired into your Wix site, booking tools, email signups, payment forms, we account for it and rebuild it on WordPress.
Process
How we handle Wix-specific gotchas
The biggest one is the lack of export tools. Wix doesn’t hand you a clean file of your content the way some platforms do, so a chunk of the migration is a structured manual process: we go page by page, pull content and media, and rebuild it in WordPress instead of running an automated import. It takes more hands-on work than a Squarespace or Webflow migration — but it’s a solved problem for us at this point.
The second one is ADI sites specifically. If a bot generated your layout, the page structure underneath tends to be inconsistent from page to page. We spend extra time in the audit phase (before any building starts) making sure nothing gets missed.
Step zero
Start with a free scoping call
Before we quote anything, we hop on a free 20-30 minute call. We look at your current site together, ask a few questions, and give you a real timeline and price — not a range pulled out of the air. If we’re not the right fit, we’ll say so on that call. No hard sell.
Timeline & investment
What to expect
We’ll give you a real number once we’ve actually looked at your site, not a guess. Every quote comes after a free 20-30 min call.
Timeline
- Small Wix sites: 3-4 weeks
- Mid-sized sites with full rebuild: 4-6 weeks
- Larger or ADI-built sites: 6+ weeks
Investment
- Migrations start at $3k. Simple brochure sites usually land here.
- Larger or custom projects go up from there. We quote after we look at your site, not before.
- Everything’s fixed-fee. No hourly billing, no surprises.
Is this right for you?
Who WordPress migration is (and isn’t) a fit for
We’d rather turn down a bad fit than sell you the wrong thing. Here’s the straight cut.
You’re a fit if
- You’re competing on SEO and Wix is capping you
- You want to own your site outright, not rent it
- Your team needs to update content without paying a developer every time
- You have custom functionality Wix can’t handle
- You’re planning to grow and don’t want to move again in two years
You probably don’t need this if
- Your site is a simple 3-page brochure and you don’t need to rank
- You’re happy paying Wix’s monthly fee and never touch the site
- You genuinely just need a placeholder site for a year or two
If that’s you, we’ll say so on our first call. No hard sell.
Keep exploring
What to look at next
The Optik Method
Our 8-step process for every build and migration, including a 75-point QA checklist before anything goes live.
Read the method
WordPress care after launch
Hosting, updates, backups, monitoring, and human support so your new WordPress site actually stays fast and safe.
See care plans
Migrating and redesigning?
Some clients use the migration as the excuse to finally redesign. If that’s on the table, here’s how we handle both together.
Explore redesign
Ready to leave Wix?
Book a free 20-30 min call. We’ll look at your site, tell you what the migration would involve, and quote a real number.