Migrate from Sitecore to WordPress
Stop paying enterprise licensing fees for features your team never touches. Migrations typically run 6-12 weeks for larger Sitecore installs and start at $3k (enterprise builds go up from there).
Sitecore is built for enterprise organizations with the budget and dev team to match. A lot of businesses running it never actually grew into that level of complexity, they bought the brand and ended up paying for horsepower they don’t use. We move your Sitecore site to WordPress and cut the overhead without cutting the functionality you actually use.
Why WordPress
Why WordPress after Sitecore
Every migration should end with a site that’s better than what you had, not just different. Here’s what WordPress gives you that Sitecore doesn’t.
License fees stop.
No more annual Sitecore renewal costs.
Marketing team gets independence.
Update content without waiting on vendor roadmaps for new themes and plugins.
SEO tooling built in.
Everything you were paying extra for on Sitecore is standard on WordPress.
Faster changes.
What took a Sitecore ticket takes a WordPress edit.
Hosting freedom.
You’re not locked into one hosting stack picked years ago.
Why us
Why teams leave Sitecore
Sitecore is genuinely capable software. The problem is what it costs to run, in both licensing fees and the specialized talent it requires.
Licensing fees are steep.
Sitecore’s enterprise pricing is built for organizations with enterprise budgets, and a lot of teams are paying that rate for features they never touch.
You need Sitecore-specific developers.
Sitecore, especially XP and XM Cloud, requires .NET developers with platform-specific experience. That talent pool is smaller and more expensive than WordPress developers.
Every update runs through IT.
Marketing and content teams often can’t make basic page changes without going through a developer, which slows everything down and defeats the point of having a CMS.
Hosting requirements add cost on top of licensing.
Sitecore’s infrastructure requirements are heavier than WordPress’s, so hosting costs stack on top of an already expensive license.
The personalization features go unused.
Most of what companies pay for in Sitecore’s experience platform never gets configured, let alone used at scale. If that’s true for you, you’re funding an enterprise feature set for a brochure site.
Services
What we handle in the migration
Content and structure migration.
We inventory your Sitecore items, templates, and components, then map them to the right WordPress structure, posts, pages, or custom post types.
Component to plugin/theme mapping.
Sitecore’s rendering components and layout structures get rebuilt in WordPress using a proper theme and the plugins or custom code that match what each component was actually doing.
URL mapping and 301 redirects.
Every existing URL gets mapped and redirected before launch, protecting years of accumulated SEO equity.
SEO and metadata preservation.
Titles, descriptions, and structured data carry over, and we tighten up anything Sitecore’s templating made harder to control.
Forms and integrations.
Whatever’s wired into your Sitecore site gets accounted for and rebuilt on WordPress so nothing quietly breaks on launch day.
Process
How we handle Sitecore-specific gotchas
The version matters. Sitecore XP, XM, and XM Cloud each structure content and components differently, and a migration plan has to account for which one you’re actually running. We start every Sitecore project with a detailed audit of your specific implementation, not an assumption that it works like a generic enterprise CMS.
The content tree is the other real challenge. Sitecore organizes content in a hierarchical item tree that doesn’t map cleanly onto WordPress’s flatter structure, and enterprise builds tend to accumulate a lot of custom renderings and layout components over the years that overlap or duplicate each other. We consolidate during the rebuild instead of recreating every item and component 1-to-1, which usually leaves you with a simpler, easier-to-maintain WordPress site than what you started with.
Personalization data is worth calling out separately. If you’ve been running Sitecore’s experience platform, any personalization rules or audience segments don’t carry over automatically. We’ll tell you straight whether it’s worth rebuilding that logic in WordPress or whether it was overkill to begin with.
Step zero
Start with a free scoping call
Before we quote anything, we hop on a free 20-30 minute call. We look at your current site together, ask a few questions, and give you a real timeline and price — not a range pulled out of the air. If we’re not the right fit, we’ll say so on that call. No hard sell.
Timeline & investment
What to expect
We’ll give you a real number once we’ve actually looked at your Sitecore implementation, not a guess. Every quote comes after a free 20-30 min call.
Timeline
- Smaller Sitecore sites: 3-4 weeks
- Mid-sized enterprise sites: 4-6 weeks
- Large sites with personalization and custom components: 6+ weeks
Investment
- Migrations start at $3k. Simple brochure sites usually land here.
- Enterprise Sitecore migrations go up from there. Component sprawl and multi-site setups take more hands-on work, and we quote after we look at your site, not before.
- Everything’s fixed-fee. No hourly billing, no surprises.
Is this right for you?
Who WordPress migration is (and isn’t) a fit for
We know this is a real conversation for a lot of mid-market companies. You bought Sitecore for the brand and the promise of enterprise-grade personalization, and never grew into it. Moving off it can feel like a step down. Sometimes it is the right strategic call anyway. Here’s the straight cut.
You’re a fit if
- Your enterprise Sitecore license cost is out of scale with your actual usage
- Your marketing team can’t move a page without looping in a developer
- Most of Sitecore’s advanced personalization features go unused
- You want to reduce hosting complexity and the infrastructure costs stacked on top of licensing
- You bought Sitecore for the brand years ago and never grew into the platform
You probably don’t need this if
- You’re actually using Sitecore’s enterprise personalization and experience platform features at scale
- You run a global multi-language site with complex governance needs
- You have committed Sitecore infrastructure and a team that knows it well
If that’s you, we’ll say so on our first call. No hard sell.
Keep exploring
What to look at next
A site by itself is a starting point, not a finish line. Once yours is live, we can add the marketing pieces that actually drive traffic and leads. All of it’s optional, priced separately, and you don’t have to decide any of it up front.
The Optik Method
Our 8-step process for every build and migration, including a 75-point QA checklist before anything goes live.
Read the method
WordPress care after launch
Hosting, updates, backups, monitoring, and human support so your new WordPress site actually stays fast and safe.
See care plans
Migrating and redesigning?
Some clients use the migration as the excuse to finally redesign. If that’s on the table, here’s how we handle both together.
Explore redesign
Ready to leave Sitecore?
Book a free 20-30 min call. We’ll look at your site, tell you what the migration would involve, and quote a real number.