Migrate from Django to WordPress
If your marketing site got built in Django alongside your app, every content change needs an engineer. Migrations typically run 6-10 weeks and start at $3k.
Django is great for building an app. It’s a rough tool for running a marketing site once that site needs to move faster than your dev team can ship. A lot of companies build their app in Django, then build the marketing site the same way because it’s already there, and eventually realize the two never should have shared a codebase.
Why WordPress
Why WordPress after Django
Every migration should end with a site that’s better than what you had, not just different. Here’s what WordPress gives you that Django doesn’t.
Marketing team stops waiting on developers for content changes.
Separate your marketing site from your app.
Two projects, two stacks, no shared deploy.
Standard SEO tooling.
Yoast or Rank Math, structured data, sitemaps, all handled.
Bigger plugin ecosystem than any Django CMS layer.
If you outgrow the site again in three years, you’re editing WordPress, not migrating off it.
Faster time to publish.
Content changes go live the same day, not the next sprint.
Why us
Why teams leave Django
Django is a real, capable web framework. It’s also not a CMS, and businesses that built their marketing site on it usually feel that gap eventually.
No built-in editor for non-developers.
Django doesn’t ship with a content management interface for marketing teams. Every text change, image swap, or new page typically needs a developer to write and deploy code.
The site and the app got tangled together.
When the marketing site lives in the same Django project as the actual product, a “simple” homepage edit can mean touching the same codebase and deploy pipeline as the app itself.
Custom admin panels are fragile.
Some Django sites bolt on a custom admin interface, but those are usually built by whoever was available at the time and get harder to maintain once that person moves on.
No plugin ecosystem for common features.
Need a contact form, an SEO plugin, or a booking tool? In Django that usually means custom development. In WordPress it usually means an afternoon.
Marketing waits on engineering for everything.
Every landing page, blog post, or campaign page competes for the same developer time as actual product work.
Services
What we handle in the migration
Content extraction and migration.
We pull your content directly from the Django database or templates and move it into WordPress’s structure, checked for accuracy along the way.
Separating site from app.
If your marketing site and your product share a Django codebase, we cleanly split them so the site lives in WordPress and the app keeps running exactly as it does now.
URL mapping and 301 redirects.
We map your existing URL structure to WordPress and redirect everything, protecting whatever SEO equity your site has built up.
Design rebuild.
We recreate your site’s design as a proper WordPress theme, so it looks the same (or better) but is editable without a developer.
Editor handoff.
Since the whole point is giving marketing control back, we set things up so non-technical staff can update content confidently after launch.
Process
How we handle Wix-specific gotchas
The biggest one is the lack of export tools. Wix doesn’t hand you a clean file of your content the way some platforms do, so a chunk of the migration is a structured manual process: we go page by page, pull content and media, and rebuild it in WordPress instead of running an automated import. It takes more hands-on work than a Squarespace or Webflow migration — but it’s a solved problem for us at this point.
The second one is ADI sites specifically. If a bot generated your layout, the page structure underneath tends to be inconsistent from page to page. We spend extra time in the audit phase (before any building starts) making sure nothing gets missed.
Step zero
Start with a free scoping call
Before we quote anything, we hop on a free 20-30 minute call. We look at your current site together, ask a few questions, and give you a real timeline and price — not a range pulled out of the air. If we’re not the right fit, we’ll say so on that call. No hard sell.
Timeline & investment
What to expect
We’ll give you a real number once we’ve actually looked at your site and how tangled it is with your app, not a guess. Every quote comes after a free 20-30 min call.
Timeline
- Small marketing sites: 3-4 weeks
- Mid-sized sites: 4-6 weeks
- Larger or app-integrated sites: 6+ weeks
Investment
- Migrations start at $3k. Simple brochure sites usually land here.
- Larger or custom projects go up from there. We quote after we look at your site, not before.
- Everything’s fixed-fee. No hourly billing, no surprises.
Is this right for you?
Who WordPress migration is (and isn’t) a fit for
We’d rather turn down a bad fit than sell you the wrong thing. Here’s the straight cut.
You’re a fit if
- The site portion of your Django app has grown into something better handled by a real CMS
- Your team is tired of building admin UIs for content editors instead of shipping product features
- Marketing wants to update content without pinging the dev team every time
- The site and the app can be cleanly separated without breaking anything
- You’re planning to grow content output and don’t want engineering as the bottleneck
You probably don’t need this if
- The site IS the app and content is deeply coupled to your Django models and logic
- You need custom Python business logic embedded in every page
- You’re running tightly-integrated user-generated content workflows that depend on your app’s data model
If that’s you, we’ll say so on our first call. No hard sell.
Keep exploring
What to look at next
The Optik Method
Our 8-step process for every build and migration, including a 75-point QA checklist before anything goes live.
Read the method
WordPress care after launch
Hosting, updates, backups, monitoring, and human support so your new WordPress site actually stays fast and safe.
See care plans
Migrating and redesigning?
Some clients use the migration as the excuse to finally redesign. If that’s on the table, here’s how we handle both together.
Explore redesign
Ready to leave Django?
Book a free 20-30 min call. We’ll look at your site, tell you what the migration would involve, and quote a real number.