Standards you can inspect
Words like quality, best practices, and attention to detail are easy to put in a proposal and hard to hold anyone to. We’d rather show you what quality means in practice.
Before a CyberOptik website goes live, it passes a 75-point quality assurance check. This page explains the categories that check covers so you can evaluate our standard before you choose us, not discover it after launch.
Why we check before we launch
Most website problems aren’t exotic
They’re the ordinary things that get missed when a site is rushed out the door: a form that doesn’t deliver, a link that goes nowhere, a page that looks broken on a phone, a redirect that was never set up. Individually small, collectively the difference between a launch that builds trust and one that quietly loses it.
The 75-point quality assurance check is our defense against that. It’s a structured review completed at the Launch step of the Optik Method, applied to every managed website before it goes live.
What the 75-point check covers
Eight categories reviewed on every launch
We describe the categories here rather than publishing a numbered line-by-line list, because the exact items get refined over time and applied according to each project’s scope. What stays constant is that every launch is reviewed against each of these areas.
Forms and conversions
We confirm that forms submit correctly, validation and any conditional logic behave as intended, and notifications and confirmations reach the right place. A website that can’t capture a lead isn’t finished, no matter how it looks.
Links, redirects, search continuity
We check internal and outbound links, confirm that important old URLs are redirected to the right destinations, and verify that the launch protects the search value the previous website earned. This is where careless redesigns lose rankings, and where careful ones don’t.
Metadata and search readiness
We review page titles, meta descriptions, and indexing settings so search engines and social platforms see the website the way they should on day one.
Layout across browsers and devices
We review the website across major browsers and at desktop, tablet, and mobile sizes to confirm the layout holds together and the design behaves as intended rather than only looking right in the environment it was built in.
Performance and loading
We verify that the site is structured for efficient loading and that image optimization and performance measures are in place. No agency can promise an identical score on every page, device, and connection, but the preventable problems have been addressed.
Content and accuracy
We review the content that made it into the build for obvious errors, placeholder text, and missing pieces so the website reads as finished rather than half-populated.
Analytics and tracking
We confirm that analytics and any agreed tracking are in place so you can measure the website from launch instead of realizing weeks later that nothing was recorded.
Project-specific requirements
Every project has requirements that are unique to it, from a particular integration to a specific feature or content type. The check verifies that the requirements defined in your scope are actually present and working.
What our standards do not claim
Being honest about quality means being honest about its limits
- We don’t claim a perfect performance score on every page and device. We claim that we build with performance in mind, test the result, and fix preventable problems.
- We don’t claim the website is certified against a specific accessibility standard unless that work is explicitly included in your scope. We do consider accessible practices during design and development, and formal remediation and testing can be scoped when required.
- We don’t claim a redesign will never see any search fluctuation. Significant changes to content and structure can move rankings. We claim we protect continuity and prevent avoidable losses.
Stating these limits is part of the standard. A promise you can’t keep isn’t a quality standard, it’s a liability.
How this connects
One step in a larger process
The quality check is one step in a larger process. It works because the steps before it (strategy, design, development, and refinement) were done deliberately. And it matters after launch because a website that launches clean still needs ongoing care to stay that way.
The Optik Method
See how the 75-point check fits the full 8-step CyberOptik process.
Explore the Optik Method
Launch on a website that has been checked
Ask us how the 75-point quality assurance check would apply to your project. We’re glad to walk through what we verify and why before you commit.