CyberOptik Blog

Facebook Marketing: How the big Guys Are Doing It & So Can You

Facebook started as an application targeting college and university students to connect online with friends and classmates.  However, as Facebook grew in popularity, Mark Zuckerberg and team decided to open Facebook to the world and we’re sure it’s a decision their team has never regretted.

Compared to its early days, Facebook has come a long ways.  Now you can create targeted ads for your business, create business pages, share them with your own network, and much, much more.

With over a billion users and businesses on Facebook, Facebook marketing is an aspect of social media marketing that business owners can’t continue to ignore.

From local businesses to big brand names, everyone is advertising on Facebook.  In this article, we are going to show you how you can join Big Guys like Nike and do right by your business:

1. Create A Business Page On Facebook:

Creating a business page on Facebook is easy as pie.  To start with, take a look at the Nike Training Club Facebook page.  All you need to do is log into your own Facebook account and then on the top right, click on the little down arrow, and select “Create Page”:


A few steps later, you’ll officially have your first Facebook business page!  You will need to fill out details like the address of your business, what service/products you provide, etc.  Also, if you can manipulate the URL, change it to the name of your business!  If another competitor steals your business name, there is no way for you to claim it.

2. Take A Page From How The Big Guys Are Doing It:

What you want to do is observe how other successful business pages are “doing it”.  You will want to observe what kind of content receives more “likes” and “shares”.  Take notes here.  Once done, start populating your page with similar content.  Create 2-4 posts a day.  Keep in mind that not everyone will be seeing your posts (just the way Facebook algorithm works).  After two weeks, organizing and publishing the content will become more natural.  If you notice, the big guys don’t always promote their products/services but also use humor and touching images (animal humor, etc. does really well).

Keep in mind that images are a big part of this.  People love images of animals, good quotes, and inspirational nature-related images.  Honestly, this part of the process will take you time (which is okay) and only in time, you will know what kind of content works best for your audience.

Please note that of the 2-4 posts a day, only one should be relevant to your business completely.  You can remind your audience of the services you provide, any promotions, or whatever works.  Just make sure to keep a healthy dose of slick content to business related content ratio.

3. Share Your Page With Your Network:

Another easy step!  Perhaps as a small business, you don’t have the budget to promote ads on Facebook to get more likes for your page—that’s okay!  What you CAN do is invite people in your network to come and like your page.  You can manually share the link or find the “Share” option on your business page.  Do this a couple of times a week and be polite about it.  You don’t want to annoy your personal network, so make sure to strike a balance with this step.

When you have a budget, you can promote your business page on Facebook.  However, as easy as it is to create a Facebook ad, it is just as easy to lose money if you’re not testing your ads and seeing what’s working and tweaking them.

This is where hiring an online marketer will pay off in the long run.  We keep tabs on which ads are working and make them work for you.


Take important lessons from ‘The Big Guys’ such as the Nike Training Club page and watch their content.  It’s easier than ever to observe and grab likeable content online.  However, that is never the problem; the problem is finding the time to get your page going.  We have setup Facebook business pages for local and nationwide businesses and in some case, have also launched their content campaigns.

If you find it overwhelming to get your Facebook business page started or have any questions, please feel free to call 630-296-6932 or email us.  We’ll be happy to answer any questions you have.

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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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