In this day and age, more and more people are turning to the Web and social media to get information on new products, new services and ultimately to make important buying decisions. Traditional methods like phone books are fading quickly. Are you publishing content that attracts these buyers?
The more quality content a business can deliver, the more opportunities they have to attract new visitors, prospects and ultimately customers. In order to create and deliver the kind of content that’s going to help your business grow, you should have a tangible content strategy that guides your actions.
Traditional phone books are almost a thing of the past; in fact, the content a company delivers online can make or break the potential to draw in new business. Moreover, the amount you post and how consistent you are plays a large factor as well.
With prior preparation and a set plan on how to generate and post social media content, you’ll not only increase your online presence but you’ll have a much better success rate in drawing in potential customers.
It’s imperative, as previously mentioned, to generate consistent yet authentic content that engages and helps people. If you get stuck or need inspiration, find out where your target audience hangs out, and read through the information they are talking about.
Once you find a hot topic, create content about it, but make sure you leave an opening for active participation. In addition, content doesn’t have to revolve around words only. Consider adding a personal photo of yourself and your business team with a story behind it, which helps show to show the human side of your company.
Furthermore, subscribe to posts by relevant companies to give you an idea of what topics are trending. This is just the tip of the iceberg as there are a variety of ways to generate new content for your business. Just remember that people want authenticity, and can usually see through rushed, unorganized posts.
Along with consistent content, you’ll need to create a way to engage people without coming off as an average salesperson. Unfortunately, many companies fall into the pitfalls of sales pitches and quickly lose potential customers.
The key here is to understand that social media is a wonderful way to create new relationships, and if you advertise all the time, the personal side of your business has no room to grow.
For instance, you can offer tips related to your industry, freebies, coupons, contests, and jokes. Don’t be afraid to engage with your followers. Not everything has to revolve around getting that sale. If you prove yourself as trustworthy, the sales will follow.