If your website hasn’t been optimized for mobile users yet, chances are your visitors are running into unnecessary challenges or problems with your site. Even if your website works sufficiently on most mobile devices, you’re probably not taking advantage of the interactions that mobile users are used to.
In some cases, traditional websites can include a huge number of resources and graphics that make it simply impossible to use on a mobile device. Mobile devices are getting more advanced every day, but they still aren’t equipped to handle the full range of resource-demanding features that modern websites often incorporate.
Now that over 50% of consumers are using mobile devices to aid their buying decisions, it has never been more important to cater to the mobile crowd. WordPress can make the mobile marketing process relatively easy.
There are a huge number of free and premium WordPress themes available. Some of these themes are designed for mobile use, and some adapt to either mobile or desktop users.
A solid, mobile-friendly design will adapt to the mobile user’s screen size and adjust to fit their device.
There are also plugins designed for WordPress that can help aid mobile visitors. These plugins typically strip down unnecessary files and resources to make the site faster and leaner for mobile users.
For example, WordPress Mobile Pack is a powerful all-in-one plugin that help optimize your website for mobile use.
According to Localytics, 41% of mobile device users browse for products and services on their mobile devices after seeing something in an advertisement. Over half of mobile phone users will compare store website prices while shopping in the same store and 36% of shoppers will go online to check out deals that others stores have.
Pew Internet states that, as of May 2013, over 90% of adults in the United States own a mobile phone. 56% of these adults have smartphones, and 36% have mobile tablets. Along with playing games and visiting social media sites, the majority of mobile phone users regularly visit business websites for coupon deals to use at local stores and businesses.
If your website isn’t mobile-friendly, users will find another similar business that is. When mobile users are ready to make a purchasing decision, they are usually ready to buy, and not ready to wait around for your business to catch up with the times.
Learn more about Mobile websites with the Mobile Websites 131 Whitepaper.