CyberOptik Blog

Why Every Business Should Have a Mobile Website

Experts suggest that by 2015, more people will use mobile and portable devices to go online than desktop devices. There are already many millions of users who rely on mobile Internet access to research products and connect with new businesses. This figure is only going to grow.

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Now that mobile computing has become such a normal part of life, it has never been more important for your business to have a mobile website. If you aren’t catering to mobile users, you’ll soon be leaving out over half of your potential customers.

Today’s consumers are a different kind of animal. Gone are the days of waiting for the next ad to play or the next time you take the big trip to the mall. If we want information on a product, we expect it to be no more than a few taps away on our mobile device. If we want to order a product, we expect the same.

Mobile devices have become the most powerful research and shopping tools available. Customers can hunt down deals, compare offers, get advice from friends, learn about your business, and place an order all in less time than it takes to drive to the mall.

  • If these visitors are trying to access a website that’s designed for a full-fledged desktop computer, they might end up getting frustrated and giving up on your products before they even learn what they are.
  • Trying to access a website that hasn’t been optimized for mobile users can be extremely frustrating, and even lead to damaging your brand among these users.
  • Mobile users always have their phones with them. They want to make immediate decisions or get information right away, and they rely on their mobile devices to get them there. Having a mobile website will make sure they can access the information they need when they are ready to make a buying decision.
  • Many online shoppers state that a great mobile website experience makes them more inclined to purchase. If a website is difficult to use on a mobile device, they will simply move on to your competitor.
  • Traditional website sometimes utilize Flash, huge graphics files or other technology that simply doesn’t work on mobile devices. Not only will their experience be slower and more difficult, it might actually be impossible.

It’s probably clear how important it is to have a mobile-friendly experience for your visitors. Don’t put up obstacles when people want to learn more about your business or make a purchase – your job is to make that as easy as possible!

Do your business and your customers a favor by optimizing your website for mobile devices and implementing a standalone mobile website or moving to a responsive website design.

To learn even more about mobile websites be sure to check out the Mobile Websites 131 whitepaper.

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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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