Experts suggest that by 2015, more people will use mobile and portable devices to go online than desktop devices. There are already many millions of users who rely on mobile Internet access to research products and connect with new businesses. This figure is only going to grow.
Now that mobile computing has become such a normal part of life, it has never been more important for your business to have a mobile website. If you aren’t catering to mobile users, you’ll soon be leaving out over half of your potential customers.
Today’s consumers are a different kind of animal. Gone are the days of waiting for the next ad to play or the next time you take the big trip to the mall. If we want information on a product, we expect it to be no more than a few taps away on our mobile device. If we want to order a product, we expect the same.
Mobile devices have become the most powerful research and shopping tools available. Customers can hunt down deals, compare offers, get advice from friends, learn about your business, and place an order all in less time than it takes to drive to the mall.
It’s probably clear how important it is to have a mobile-friendly experience for your visitors. Don’t put up obstacles when people want to learn more about your business or make a purchase – your job is to make that as easy as possible!
To learn even more about mobile websites be sure to check out the Mobile Websites 131 whitepaper.