Having an effective logo is absolutely vital to effective business branding and the ultimate success of your business. Your logo makes a lasting impression in your customer’s mind, and it’s important to make sure you’re leaving the right impression. Fortunately, there are some principles for your logo design that can help ensure you’re sending the right message. Here are three essential principles of logo design that you should know about:
It’s tempting to try and work in every detail and element that comes to mind when designing your logo. But when it comes to effective logo designs, you don’t want to overdo it. Keeping it simple is essential to delivering a clear message, and there are plenty of examples out there to serve as evidence. Take into consideration the most popular logos out there, like the Nike swoosh and Apple’s distinctive logo. One simple test you can perform to determine if your logo is too complicated is to reduce it to a size that fits neatly on a business card and print it out. If your logo becomes confusing, hard to read or understand at small sizes, it’s too complex.
Another dangerous move you can make with your logo is trying to make it too trendy. You might want to take advantage of what’s popular today, but in a few years your logo is going to look outdated and uninteresting. It can even blemish your reputation by making your company look outdated. Your logo design should strive to exemplify the values of your business without latching on to whatever is popular in people’s minds today. Create visual elements that will still look great and make sense in five or ten years.
The Less Is More principle applies to colors as well – too much noise and too many colors can confuse and muddle your image. But taking that a step further, how does your logo handle color reversal? What if you need to print your logo on a dark background, but it was only designed with a light background in mind? It can be surprising to see how damaging this can be to an image when put into practice. When designing your logo, make a point to find alternate color schemes that handle color reversal, so your logo is as flexible as possible.
Establishing a solid brand name and reputation is hard work. Your logo is one of the most critical components of your brand name, so you can’t afford to rush your logo design. Hopefully these three simple principles will help to shed some light on what it takes to make an effective, long-lasting image.
Would you like a professional to help with your logo design? Contact CyberOptik today to speak with us about creating an amazing logo for your business.