As a small business owner or the employee of a small business, you’re probably intimately aware of your online presence. If your business already has a website, keep your eye out for future posts that will help you make the most of that online presence. But if you don’t have a website yet, this article will help you to understand what you’re missing out on without leveraging one of the most important assets of any small business: a company website.
It’s hard to believe, but less that 50% of small businesses have a website. As a small business owner, you’re probably very aware of how important it is to take advantage of every opportunity you have to stand out – especially when the entry costs can be quite reasonable. Surprisingly, 78% of people research their purchases online. If you’re one of the many businesses that hasn’t yet established a website, you’re missing out on almost 80% of potential new customers.
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When a customer plans on making a purchase, one of the first things they do is to look for your business online. This helps them research your company, your products, and learn more about who you are and what you do without leaving the comfort of their home or office. If they can’t find your website online, they are going to find your competitor’s website. It’s that simple.
With marketing and custom acquisition costs higher than ever, you don’t want to miss out on any opportunity to score new customers for a fair price. Currently, the average inbound marketing costs are about 62% less than outbound marketing. Inbound marketing means making your business easy to discover, providing value to your potential customers, and establishing a relationship without picking up the phone, pushing a postcard, or spending big bucks on big ads with unknown results.
This article touches on a few of the most important reasons that your small business should have a website online. If you already have a website then you’re on the right track – but are you making the most of your online presence? CyberOptik can help you take full advantage of the power of a website with solutions for SEO, design enhancements, content development and more. Take a few minutes to pick up the phone or complete our proposal request, and we can help guide you through utilizing your website in the most effective manner possible.
You can use our free Proposal Request form or give us a call at 630-533-3752.
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