CyberOptik Blog

Website User Experience: Why You Need To Care About It

What is the website user experience?

It’s simple:

1. Is it easy for your visitors to find what they’re looking for on your website?

You marketed your website and you’re starting to get visitors. Congratulations, this is one of the biggest challenges for small businesses. But now that you have visitors on your website, are they able to find what they need? Website visitors have a short attention span and when they get to your website, the number ranges from 8 to 16 seconds depending on where you look.

What this means is that as soon as somebody is on your website they need to know who you are, what you do, and be able to easily navigate your website to get the additional information they need right away. If they can’t accomplish this quickly, and they’re going to leave and look up your competition.

2. Does your website look the same for all visitors?

Making a website with the same on all browsers and operating systems is also a very important part of the users experience on your website. This is known as cross browser compatibility. Keeping it simple, in some instances you could look at the same exact website and several different web browsers and what it looks like and one is totally different than what it looks like another.

You always need to be sure that your web designer includes cross browser compatibility testing in your website project. This is a vital step in developing your website, and CyberOptik includes it with any website it designs.

If you’re having either of these issues with your website, you need to call or email us!  We can fix your website and help prevent you from losing customers.  Call us direct at 630-533-3752 or request a free proposal.


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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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