CyberOptik Blog

Real Facts About Mobile Marketing

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence.” said David Brown, CEO of Web.com, adding, “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

The following statistics show why now, more than ever, your small business needs a mobile website presence and strategy:

  • For small businesses who engage or plan to engage in mobile marketing, 34% say they do it to gain competitive advantage.
  • For those small businesses already engaged in mobile marketing, only 1/3 of them plan to devote the same amount of funds and effort to it – the rest plan an increase. None plan to cut their programs.
  • Over half of mobile web users have encountered sites that froze, crashed or returned an error on their mobile device.
  • Nearly 75% of mobile web users have tried websites that were too slow to load on their mobile web devices.
  • 23% of consumers say they are less likely to transact business with a company that gave them a bad mobile web experience.
  • Another 40% of consumers say that a bad mobile web experience would send them to a competitor who offered the same or similar products or services.

These statistics make it quite clear how important it is to have a mobile Web presence and well-thought-out mobile marketing strategy for your business. For many consumers, your mobile website presence is how they will perceive your company. If you don’t have a mobile web presence established, it tells customers that you don’t care about their preferences.

A small business with a mobile Web presence that engages the customer and enhances their experience will encourage new business, repeat business and referrals.

Contact CyberOptik today for help getting a mobile website online.


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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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