Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king.
So if SEO (search engine optimization) is dead, so why do we even bother talking about this issue?
These are still a few SEO myths going around – we will focus on the top 5 in this post:
Breaking news: Google put PageRank at the bottom of the indexing algorithm.
Why? Because a lot of shady characters started exploding the ranking system and making money by selling links.
Lets get into the details a little. PageRank is still a part of the Google algorithm for relevant search results. However, it is no longer the first violin in the orchestra, for a few solid reasons:
Google doesn’t index likes and comments, so why bother including social media in my SEO strategy? Allow us to strongly disagree. Here’s what social media does for you:
Your ‘Contact’ page is content. The ‘Disclaimer’ and your ‘Terms and Conditions’ are content, too. Do they say anything to Google about your website, except that you comply with legal requirements?
Certainly not. Your customer should be the boss and the content should be targeted to them, not Google. Content is nothing without proper context, relevance and great promotion strategies. Otherwise, everyone would get away with their rogue SEO techniques of using hot topics as titles for content which has no relevance to the rest of the website.
‘Magic keywords’ are just as much of a myth as the Tooth Fairy and the little green men from Mars. People are not robots and don’t reduce their search queries to one magical word. No one searches for “smartphones”. People want to find “Android smartphones with good camera” or “pre-owned iPhones in mint condition”.
Focus on creating content around topics instead of one or two keywords. Although keywords (especially long tail ones) are still important, nowadays the real magic lies in well-themed content that is enticing to the reader.
I’ve saved the best for last. So you did SEO…some meta-tags, anchor text, some link building. And they will keep your website on the first page of Google results until the end of times, right?
SEO is something you do every day with every piece of content you post and all of your online activity. This all helps Google find and rank your content more easily.
Remember: Google doesn’t exist to serve your business. Google is concerned about the value you provide to it’s searchers. They want to provide the best quality of results for searchers, so make your site the best it can be on an on-going basis.
Unsure or unhappy with how your website is performing?
Reach out to CyberOptik to get a free site review.
We’ll go through your site, point out any issues, and if you’d like we’ll let you know the cost / timeline to get everything in tip-top shape. You can also take our notes and do the changes yourself or send them to someone else to do!
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