Social media networks and video are two tremendously powerful tools that businesses have in their arsenal. When used together effectively, they can be a big boost for your company. How do you make video and social media play nicely?
Social media is well known for sharing. People love to pass around the newest bit of humorous, informative or useful information. People especially love to share visual media like photos, memes and videos. Nearly all social networks now support easy sharing of this kind of media. Mobile users find it easier to share visual media as opposed to traditional content, and with the growing base of mobile users around the world, videos and visual media are even more important.
Videos get shared often when they are posted on social networks among trusted friends. As they get exposed to each new network as they are passed around, the results can be exponential. When videos go viral, it often begins in a handful of trusted networks.
Each social network has slightly different methods of implementing video.
Facebook lets you post video on your page or profile without any third-party tools. When you share a YouTube video or a video hosted elsewhere, it will usually attempt to embed the video or simply post a link. Posting videos to Facebook is very straightforward.
Sharing videos on Twitter is a little different, since Twitter limits updates to 140 character “tweets”. You’ll want to share a link to the video you are sharing, which means it needs to be hosted somewhere, like on YouTube. You can also use an URL shortener to turn the long video URL into a short one that can fit easily in a single Tweet.
YouTube is of course the big name in video sharing websites. When you share a video on YouTube, you can upload nearly any video format you choose. YouTube provides extensive options for presenting the video and formatting it, even adding narration and markup/text to the video itself.
Once hosted, you can share the video on social networks with a wide range of widgets and codes provided by YouTube. You can also embed the videos directly on your website with the embed codes provided.
If you can learn to utilize videos along with your social media strategy, you can leverage on of the most popular methods of sharing used by mobile and desktop users. Videos are exceptionally good at being shared and engaging users in a way that traditional content cannot.