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How to Use Pinterest to Brand Your Business


Pinterest started as a place for women to share photos of products they loved, but it has grown rapidly into a massive social network that attracts a great number of businesses as well. It is a place for anybody to share creative ideas with a visual medium, and if you can utilize this medium it can help to expand your reach tremendously. Pinterest users are actively sharing and spreading products and images that they love in a very diverse range of categories. Like any other social network you must find the right balance between self-promotion, networking and making money.

Here are just a few ways you can use Pinterest both for profit and promotion.

Promote Your Blog

Images from your blog are pinnable. This is one compelling reason to add an image to each of your blog posts. You can also include a “Pin It” button on your posts to make it simple for Pinterest users to quickly share on their boards. Readers are drawn to visual aids and an interesting photo encourages them to go read your article.

When someone pins your image to Pinterest, it creates a direct link back to your website. Not only does this add to your link-building efforts, it can bring a whole new channel of traffic to your site. Create themed boards on Pinterest based on the categories used on your own website, and make sure that you always pin your own blog posts to these boards.

Involve Your Customers

Using Pinterest boards is a new and powerful way to engage your customers or prospects online. They pin their favorite photos and pics to your boards, and also comment on them and share them with their friends and followers. When people enjoy interacting with your website, they will come back more often. Not only does this build a relationship with website visitors, it gives you far greater opportunities to promote your products and services.

Inspire Your Customers

Your products and services are often presented in only one way and with one purpose. Pinterest garners perspectives from a huge number of people, and you get to see your products being used in ways you might never have considered. For example, if you sell wedding favors you can show pictures of the items at the table settings of customer weddings. That’s a lot more inspiring than a simple product image in your store.

Show That You’re a Real Person

It can be difficult to make a personal connection online compared to the “real world”. When you include business and personal boards in Pinterest account, you get to connect with customers and prospects on a personal level. Customers start to see the real individual behind the business persona. Even if you represent a large company, customers are still eager to know the real people behind the corporate face. If you’re a small business or entrepreneur, it’s absolutely essential.

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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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