As Facebook has grown, Facebook pages have seen a decrease in the amount of ‘Organic Reach’ they achieve.
What is Organic Reach? It is the number of people who see your updates in their news feed that ‘like’ your page.
Facebook has been pushing for pages to sponsor updates — so paying to get the same views that they use to get for free.
Here’s some insight to help you increase your organic reach, without needing to spend money: