CyberOptik Blog

10 Ways to Brand Your Business Using Twitter


Twitter is one of the most popular social media websites on the Internet. Twitter is a microblogging website that lets you send a short tweets to all of your followers. With over 65 million tweets being sent every day among over 160 million users, your business should be there. Here are 10 great ways to use Twitter to brand your business.

1. Follow the experts

Find experts in your field and follow their tweets. This can show your followers that you know what’s going on in your industry and it also helps you learn how to market yourself on Twitter by watching what the leaders are doing.

2. Be a subscriber

Don’t just subscribe to the experts tweets, but also to anybody else that is active in your industry. Twitter is unique by being the only social media site where users often follow more than they are followed. Follow a lot of people and take the time to comment on their tweets.

3. Mark favorites

Once you find a tweet that you would like to save for later, you can mark that tweet is one of your favorites by clicking on the star icon. Now your followers can see your favorites list and right on your profile. This list of favorites shows everybody a little bit about who you are and what you’re interested in.

4. Ask questions

Get discussions going on Twitter by asking questions of your followers. They don’t have to be anything Earth shattering or vitally important, but can be about anything relevant to your business. Throw your questions out there and let your followers respond. This will help get some activity going, and it can also help you learn valuable information about how your market thinks.

5. Comment on the links

When you like something you see online, you can tweet about it. This gives you the option to comment on your links and you should always try to do this. Just sharing a link without saying anything about it doesn’t do anything positive for your brand, it only directs people to the link.

6. Make it personal

People want to know more about your brand but they also like to learn about you. Often, it can be helpful to tweet something personal as long as you don’t do this too often. Users love these personal tweets and it makes a human side to your brand.

7. Post pictures

You can also post pictures on Twitter and you should try to do this as often as possible. Select pictures that are related to your brand-name and take photos that you have from your own photo albums which showcase your goods, your employees or the way that your business works.

8. Value and relevance

Whenever you get ready to post something new, ask yourself two questions: Is this post relevant to my brand? Does this post provide value to all of my followers? There are a lot of tweets that don’t really deliver any kind relevance or value, so make sure that you stand out by doing so.

9. Don’t self promote too much

Every once in a while, it’s okay to show off your products and services, but don’t be that user who shares every single time something goods is said about your brand anywhere online. Focus on providing benefits to your users and not yourself.

10. Make the most of your characters

Twitter only allows you 140 characters or less in your tweets. You need to learn the art of concise writing. Check out magazine and newspaper headlines to see how they pack a lot into a short sentence. Also make sure that you use a URL shorter service so you don’t waste those precious characters.

The most important thing to keep in mind is that Twitter is made to be enjoyable. You should always be professional and realize that everything you do reflects on your brand, but sometimes it’s important to recognize that it can be just plain fun. Show your sense of humor and be personable. Twitter is about human interaction and that is what Twitter users want to see.

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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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