You’ve probably seen QR codes before. They look sort of like a traditional barcode, but they are usually a square with a patterned design on them. QR codes let people take a quick photo of the code and be delivered to a website to get more information.
QR codes make it very easy for a prospective customer or curious party to visit your website (or a specific page on your website) without typing in a long URL into their computer. They simply use their mobile device and camera-equipped smartphones to scan the code, and the website automatically loads up in their device.
The primary purpose of a QR code is to provide a way for people to move quickly to your company’s mobile website for additional details on services and products they might be interested in.
Once scanned, the QR code will take them to any page on your website that you prefer. This can present them with discount codes, coupons, subscription pages or anything else you want.
QR codes eliminate the hassle of typing in long URLs and remove barriers to engaging with your products and services.
Even the most well-optimized mobile website can be confusing if customers have to browse around for too long to get the information they need. QR codes help eliminate this process by delivering them directly to the page they are interested in.
QR codes are easy to implement and when used correctly can provide one more way to cater to your customers more effectively.
Learn more about Mobile websites with CyberOptik’s free Mobile Websites Whitepaper.