CyberOptik Blog

Using QR Codes With Your Mobile Website

You’ve probably seen QR codes before. They look sort of like a traditional barcode, but they are usually a square with a patterned design on them. QR codes let people take a quick photo of the code and be delivered to a website to get more information.

QR codes are typically placed on flyers, brochures, business cards and in print ads.

QR codes make it very easy for a prospective customer or curious party to visit your website (or a specific page on your website) without typing in a long URL into their computer. They simply use their mobile device and camera-equipped smartphones to scan the code, and the website automatically loads up in their device.

The Purpose of QR Codes for Mobile Websites

The primary purpose of a QR code is to provide a way for people to move quickly to your company’s mobile website for additional details on services and products they might be interested in.

Once scanned, the QR code will take them to any page on your website that you prefer. This can present them with discount codes, coupons, subscription pages or anything else you want.

QR codes eliminate the hassle of typing in long URLs and remove barriers to engaging with your products and services.

Even the most well-optimized mobile website can be confusing if customers have to browse around for too long to get the information they need. QR codes help eliminate this process by delivering them directly to the page they are interested in.

QR Code Statistics

  • Based on a recent study performed by QR Aware, it was found that more than 52% of consumers have heard of QR codes. At least 28% of them have used QR codes to scan for additional information. As more and more people become smartphone users, these numbers are expected to grow. Keep in mind that mobile marketing has more than quadrupled over the past few years, and QR codes are part of the next growth portion for mobile marketing.
  • Many people are turning to smartphones for shopping decisions, and QR codes act as a gateway for product and service inquiries. It can easily deliver someone from a print ad to a digital gateway with the least amount of hassle.
  • Small businesses benefit as QR codes can be placed almost anywhere. They can be added to business cards, print ads, mailings, or anywhere else. You can share QR codes that direct visitors back to your website for special deals or even send them to your social networking profiles to help like & share your content.

QR codes are easy to implement and when used correctly can provide one more way to cater to your customers more effectively.

Learn more about Mobile websites with CyberOptik’s free Mobile Websites Whitepaper.

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About the Author

Ron has been in the industry for over a decade and is passionate about websites and marketing. He also enjoys dart frog keeping, botany (Orchids), and playing basketball.

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