CyberOptik https://www.cyberoptik.net Tue, 18 Aug 2015 21:28:29 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 How to Be a Good Web Design Client https://www.cyberoptik.net/web-design/how-to-be-a-good-web-design-client.html https://www.cyberoptik.net/web-design/how-to-be-a-good-web-design-client.html#comments Tue, 18 Aug 2015 11:29:50 +0000 https://www.cyberoptik.net/?p=5840 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Everyone is looking for a good web designer… but do you ever wonder if you are a good client? Apparently not, given the number of designer blogs telling stories about frustrating clients. Why is it important to be a good client (and I do not mean simply paying you bills on-time)? Well, it is not simply about...

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howtoEveryone is looking for a good web designer… but do you ever wonder if you are a good client? Apparently not, given the number of designer blogs telling stories about frustrating clients.

Why is it important to be a good client (and I do not mean simply paying you bills on-time)? Well, it is not simply about preventing yourself from getting on someone’s “Worst Clients” list, it is also about getting the best website you can.

There is no question about it, if you want to have a great looking website, you need to communicate with your web designer efficiently and clearly, to offer feedback, to provide the content (text and photos), and so on. Today’s article will focus on how to be a good client. It will help you build and nurture a good relationship with your web designer and get the best website from your designer.

#1. Be Clear and Specific in What You Want

There are lots of clients who will only include a very vague presentation of what they want on their website and what they want it to do. Some simply don’t know what they want and look to their web design firm to think for them. Others believe that if they leave out specific details their designer will feel free to be super creative and create something extraordinary, beyond their expectations.

This is not how a good client-designer relationship works. You are responsible to help give your designer clear guidelines on what you’re looking the website to do for you.  The designer will guide you using their expertise but cannot read your mind. If you have specific brand colors, for example, you should provide a sample of the exact colors that should be used.

#2. Provide the Content the Designer Needs

Web designers can only move so far through the website creation process using just ‘sample’ content. Text, photos, audio and video materials must be provided by the client. The more organized you are with your content, the better the designer will be able to lay it out for you (and deliver it on-time).

Attention: you must own the copyright for all of your content! You cannot take photos from Google Images, this can lead to legal issues and it’s a huge headache.

#3. Provide Helpful Feedback When Requested

Web designers usually give their clients access to the ‘work in progress’ website on their own servers. This makes it easy for you to check the progress of your site at any time.

Feedback from you during the website process is very important, but to prevent from interrupting your web designer’s progress, only provide feedback when it is requested (or when something new comes up).

Remember that you hired a designer, not an automated design machine that works at your command. You pay for talent, ideas, and execution. You can suggest a change in color, or the removal of a graphic element you do not like, but look to them for when you should provide feedback.

#4. Trust and Respect Your Designer

A web designer is not a dreamy artist, but a dedicated professional. Trust their judgment and choices in design and respect them as a professional. Would you go to your dentist and tell him which tooth he should pull out, or go to a car mechanic and tell him how to replace your brakes? Probably not. So why would you do this with your web designer?

#5. Remember, You Get What You Pay For

There are reasons why one web designer works for $10 per hour and another for $100 per hour. If you want skill and quality you should be prepared to pay for them.

If you select a designer on the low-end price range, have realistic expectations about the final product.  They’re probably not as experienced as a more expensive web designer — which could means they can’t guide you as well with your website and it may not turn out as well as it could. Apply your common business judgment in appreciating the type of work you can expect for each price range and you will not suffer from disappointments.

The core of any good client-designer relationship is communication and respect. Set your expectations clear right from the beginning and don’t leave any hazy issues undiscussed. Every successful web design project requires team work, and by being a good client, you have contributed a big part in the success of the project.

Ready to be a good web design client? Get in touch.

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Why WordPress Is The Best Platform to Build Your Website https://www.cyberoptik.net/web-design/wordpress-is-the-best-platform-for-your-website https://www.cyberoptik.net/web-design/wordpress-is-the-best-platform-for-your-website#comments Tue, 28 Jul 2015 12:03:08 +0000 https://www.cyberoptik.net/?p=5696 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products. Thanks to the WordPress platform, it is no longer necessary to have an IT background in order to administrate your own website and keep it...

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wp1Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products.

Thanks to the WordPress platform, it is no longer necessary to have an IT background in order to administrate your own website and keep it up to date. If you know how to use Microsoft Word, and how to upload a photo on the social media, then you have all the skills needed to manage your own website.

Ease of use is just one of the reasons why WordPress is the top choice as a web platform for businesses. These are the biggest reasons why you should have your website built on WordPress:

#1 An Open Source Platform

You do not have to pay to use WordPress. It is completely free and its source code is available to developers for continuous improvement. This means that WordPress is being constantly updated and made better by independent developers.

Why should you care? If you work with a company that has their own proprietary platform, you’re stuck with that company for the life of your website.  With WordPress it is easy to find another company to work with you on your webiste.

#2 SEO Friendly

SEO is the capability that sets WordPress apart from other content management systems (CMSs). In addition to being optimized for search engines out of the box, there are various powerful SEO plugins designed for WordPress that let you know how each page and post performs in terms of keyword targeting, readability statistics and discoverability by the army of Google spiders.

Most of these SEO plugins, like the rest of the WordPress platform, are constantly updated to keep up with the best practices imposed by Google. In this way, you will always have useful tools to help you implement the newest and most efficient strategies for ranking high in Google searches.

#3 All-in-one platform

Starting out as a humble blogging platform in 2003, WordPress has grown to become a full-fledged CMS to build highly sophisticated websites.

WordPress can handle a static website, a blog, and e-commerce for you and beautifully blend it together to manage through a single dashboard.  You can start with a basic website and easily grow it / add more features over time.

#4 Easy Monitoring

From user comments to product stock, you can monitor everything pertaining to your website through the dashboard. This is one of the simplest and most intuitive dashboards you will find. Even if you have never managed a website before, you will become an expert in no time and have every aspect of your website under control.

These are the main reasons why you should build your web site on the WordPress platform. Until something even better is invented, this is the most flexible and easy-to-use platform for websites.

Curious on how your business website would work on WordPress?  Get in touch today or give us a call at 630-296-6932.

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5 SEO Myths That Should Be Forgotten in 2015 https://www.cyberoptik.net/web-design/5-seo-myths-2015.html https://www.cyberoptik.net/web-design/5-seo-myths-2015.html#comments Sun, 05 Jul 2015 23:13:20 +0000 https://www.cyberoptik.net/?p=5679 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king. So if SEO (search engine optimization) is dead, so why do we even bother talking about this issue? These are still a few SEO myths going around – we will focus on the top 5 in this post: #1:...

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seomythsGoogle has changed the rules of the game, so let’s stop worrying about SEO. Content is king.

So if SEO (search engine optimization) is dead, so why do we even bother talking about this issue?

These are still a few SEO myths going around – we will focus on the top 5 in this post:

#1: My PageRank Is High, I Don’t Need SEO

Breaking news: Google put PageRank at the bottom of the indexing algorithm.

Why? Because a lot of shady characters started exploding the ranking system and making money by selling links.

Lets get into the details a little. PageRank is still a part of the Google algorithm for relevant search results. However, it is no longer the first violin in the orchestra, for a few solid reasons:

  • It’s easy to manipulate
  • It does not correlate with search engine rankings as it should
  • There will be no more reliable metrics for it, since PageRank Toolbar will no longer get updates.

#2: Social media has no impact on SEO

Google doesn’t index likes and comments, so why bother including social media in my SEO strategy? Allow us to strongly disagree. Here’s what social media does for you:

  • It gets your brand and message in front of a wide audience, and other content publishers might reference your site in their next article.
  • It builds engagement and reputation, two concepts that are very important for Google.
  • It produces an ongoing cycle of activity on your web page, which signals to Google that your content is important to people, so they should put your page on a higher index position.

#3: Content Alone is King, Queen and Country

Your ‘Contact’ page is content. The ‘Disclaimer’ and your ‘Terms and Conditions’ are content, too. Do they say anything to Google about your website, except that you comply with legal requirements?

Certainly not. Your customer should be the boss and the content should be targeted to them, not Google.  Content is nothing without proper context, relevance and great promotion strategies. Otherwise, everyone would get away with their rogue SEO techniques of using hot topics as titles for content which has no relevance to the rest of the website.

#4: Find the magic keyword and rank for it

‘Magic keywords’ are just as much of a myth as the Tooth Fairy and the little green men from Mars. People are not robots and don’t reduce their search queries to one magical word. No one searches for “smartphones”. People want to find “Android smartphones with good camera” or “pre-owned iPhones in mint condition”.

Focus on creating content around topics instead of one or two keywords. Although keywords (especially long tail ones) are still important, nowadays the real magic lies in well-themed content that is enticing to the reader.

#5: I already did SEO last year

I’ve saved the best for last. So you did SEO…some meta-tags, anchor text, some link building. And they will keep your website on the first page of Google results until the end of times, right?

SEO is something you do every day with every piece of content you post and all of your online activity.  This all helps Google find and rank your content more easily.

Remember: Google doesn’t exist to serve your business.   Google is concerned about the value you provide to it’s searchers.  They want to provide the best quality of results for searchers, so make your site the best it can be on an on-going basis.

Unsure or unhappy with how your website is performing?

Reach out to CyberOptik to get a free site review.

We’ll go through your site, point out any issues, and if you’d like we’ll let you know the cost / timeline to get everything in tip-top shape.  You can also take our notes and do the changes yourself or send them to someone else to do!

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Google’s “Long Click”: Why You Need a Good Website https://www.cyberoptik.net/web-design/googles-long-click-and-why-your-site-needs-to-be-good.html https://www.cyberoptik.net/web-design/googles-long-click-and-why-your-site-needs-to-be-good.html#comments Wed, 24 Jun 2015 11:13:57 +0000 https://www.cyberoptik.net/?p=5663 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

There’s a lot of talk on the Internet about using keywords to show up on Google. But what happens once you’ve “arrived” on Google’s first page of results? What happens next? Hopefully, you get what Google calls “the long click”. What is “the long click”? This is when someone clicks on a search result and...

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gblueThere’s a lot of talk on the Internet about using keywords to show up on Google.

But what happens once you’ve “arrived” on Google’s first page of results? What happens next?

Hopefully, you get what Google calls “the long click”.

What is “the long click”?

This is when someone clicks on a search result and then does not return to Google. Google considers this a very good thing. The point of keywords and SEO is not just to play favorites, but to help Google’s customers find what they want. When someone leaves Google for good, the search engine assumes this is because the customer found what they were looking for.

This may or may not actually be the case, but for right now this is one of the best methods Google has for determining success.

Why should you care?

Because Google wants customers to find what they’re looking for, websites that get “the long click” are going to be ranked for favorably for that specific search term. The idea is, if one customer (or several customers) found what they were looking for on that site, then other customers searching for the same thing are likely to want the information on that site.

So how do you get the long click?

  1. Make sure your website is in tip-top shape.  If someone comes to your website and it is old / outdated, it doesn’t reflect well upon you and they’re likely to leave.
  2. Make it easy to use. If someone comes to your website and doesn’t land on exactly what they’re looking for, they need to be able to easily find what they want.  If not… you guessed it, they click the back button.
  3. Provide value. Make sure that no matter what page of your site someone lands on, the content they see is interesting and is going to provide value to them.  You want them to stay on your website for as long as possible.  You could provide this value through having a blog and keeping it up to date, having a gallery with examples of your work, whitepapers that someone can read detailed information in, etc.
  4. Target more specific keywords.  Long search terms work better than short search terms. For example, a pet groomer in the Chicago area might want to include “Chicago pet groomer” in their content, instead of just “pet groomer.” Not only will they have fewer sites to compete with, they’ve also made it easier for people searching for a pet groomer in Chicago to find them.

The importance of getting the long click is about much more than just pleasing Google. If you can manage to get customers who come to your site to stay there, you will benefit. When you provide value, customers are more likely to come back to your site, sign up for your newsletter, make a purchase, or make an appointment – whatever your particular call to action might be.

What do you think of the “long click”?  Is your website up to par, or are your competitors leaps and bounds ahead of you?  Comment below.

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How to Improve Your Organic Reach On Facebook https://www.cyberoptik.net/social-media/how-to-improve-your-organic-reach-on-facebook.html https://www.cyberoptik.net/social-media/how-to-improve-your-organic-reach-on-facebook.html#comments Sun, 10 May 2015 20:22:38 +0000 https://www.cyberoptik.net/?p=5563 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

As Facebook has grown, Facebook pages have seen a decrease in the amount of ‘Organic Reach’ they achieve. What is Organic Reach?  It is the number of people who see your updates in their news feed that ‘like’ your page. Facebook has been pushing for pages to sponsor updates — so paying to get the same...

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As Facebook has grown, Facebook pages have seen a decrease in the amount of ‘Organic Reach’ they achieve.

What is Organic Reach?  It is the number of people who see your updates in their news feed that ‘like’ your page.

Facebook has been pushing for pages to sponsor updates — so paying to get the same views that they use to get for free.

Here’s some insight to help you increase your organic reach, without needing to spend money:

How to Improve Your Facebook’s Organic Reach
Courtesy of: Quick Sprout

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How to Do Your Own WordPress Updates https://www.cyberoptik.net/web-design/how-to-do-your-own-wordpress-updates.html https://www.cyberoptik.net/web-design/how-to-do-your-own-wordpress-updates.html#comments Mon, 13 Apr 2015 13:22:39 +0000 https://www.cyberoptik.net/?p=5531 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

WordPress is an amazing platform for websites. It is widely supported, versatile, and easy to use. WordPress even powers around 1/5 of all websites in the WORLD. With all of this in mind, it has also become a target for hackers. Hackers are always looking for bugs within WordPress + its plugins that allow them...

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wppluginsWordPress is an amazing platform for websites. It is widely supported, versatile, and easy to use. WordPress even powers around 1/5 of all websites in the WORLD.

With all of this in mind, it has also become a target for hackers. Hackers are always looking for bugs within WordPress + its plugins that allow them to get access to your website and add spam, deface it, or do whatever their nefarious task is.

It is easy to avoid being hacked. All you need to avoid 99.9% of issues is keep WordPress & your plugins up to date.

I’ve never seen a WordPress website get hacked that has kept everything up to date. Below I’ll show you the steps to do this yourself.

NOTE: Before doing anything please read through all of the below steps and make sure to follow them. If you aren’t comfortable with the following steps you shouldn’t be doing your own WordPress updates. You should contact a professional to do them for you.

STEP 1: Backup Your Website

Whether you’re updating your software or not you should ALWAYS keep backups of your website. Some web hosts allow you to easily do this yourself. There are also a number of plugins that allow you to manage your own backups.

For backups through your web host — ask your web host. They may automatically make backups for you. They may make you manually make your own backups. Ask them to find out.

For backups through a WordPress plugin — there are a number of plugins available for you to make/restore your own backups. Backup Buddy is the one we see most widely used (it is a paid plugin).

It should be noted: no matter how you make backups of your website, make sure that you do not simply store them on your web hosting. You should also download them or store them elsewhere just in case!

You should also know how to not only make backups but how to restore them as well. This way in case you have any issues you can quickly get your working website back online.

If you don’t make backups of your website and something goes awry when you make updates to your website… you’re going to have an unpleasant time fixing things and if you have someone fix it for you it could be costly. There is no excuse not to make/keep backups of your website.

STEP 2: Check What Plugins Need To Be Updated

WordPress will tell you if there are any WordPress or plugin updates available. This is very easy to find in your WordPress Dashboard:

wpup1
As you can see on this example website, in the left navigation next to ‘Plugins’ it will tell you how many plugin updates there are. It will show you all of the updates available — for both plugins that are ‘Active’ and those that are not (in the above example, the ones marked in red are active).

Note: If you have plugins listed here that you don’t use anymore then you should simply delete them.

STEP 3: Go Ahead and Update

Assuming you’ve made your backups in step one, you can now do these updates. You can do this by clicking the ‘update now‘ link next to each plugin.

Don’t do updates without first making a backup as mentioned in Step 1.

I suggest doing the updates one by one. This way If there are any issues after doing the update(s) you know which plugin update is to blame.

STEP 4: Test The Plugin’s Functionality

After you do the update(s) it is very important that you check to make sure everything still works.

Go to your website and make sure the site itself loads/works. Some issues with plugin updates can cause your website to all of a sudden look different or have error messages showing.

IF you are seeing any errors / issues you should make note of the errors/issues that are happening — copy the error message or take a screenshot. You should then restore your backup and skip that update. Move on to the other updates and repeat any updates you had already done that did not have issues.

IF all looks good when you load the website (no formatting issues/code showing) — go ahead and test the plugin itself.

If you updated the contact form plugin then you should submit a test form and make sure it works like it should. If you updated your gallery plugin then test the gallery and make sure it still works. You get the idea.

Go ahead and go through this with each plugin update.

STEP 5: Report Any Issues to Your Web Designer

If you had any hiccups while doing your updates then you should contact your web designer and let them know.

You should be very descriptive about what you did and what issue it caused, this way they can then get it fixed for you. The better your description of the issue is, the faster they will be able to fix it.

If you aren’t 100% comfortable with all of the above steps then you shouldn’t be doing any updates. Your website is the face of your company so you don’t want it to broken for an extended period of time. It’s ok to admit you’re not cut out to do the updates.

I hope you found this guide helpful!

If you have any questions about the general process please comment below or contact us.

If you have a specific question about your website then please contact us directly with a description of your issue.

Cheers to keeping your website safe and up to date!

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A Mobile-Friendly Website Is No Longer Optional https://www.cyberoptik.net/mobile-sites-marketing/a-mobile-friendly-website-no-longer-optional.html https://www.cyberoptik.net/mobile-sites-marketing/a-mobile-friendly-website-no-longer-optional.html#comments Tue, 07 Apr 2015 04:52:46 +0000 https://www.cyberoptik.net/?p=5517 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

If your company website is not already mobile-ready then you’ve already lost out on customers. When a mobile user comes across a website that isn’t mobile friendly it is a very frustrating experience and they will very often leave your website and go to your competitor, never to return. Some businesses have been ok with...

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If your company website is not already mobile-ready then you’ve already lost out on customers. When a mobile user comes across a website that isn’t mobile friendly it is a very frustrating experience and they will very often leave your website and go to your competitor, never to return.

Some businesses have been ok with this… “My customers aren’t viewing our website from their phone” — “Our website is just a brochure so it doesn’t have to be viewable on mobile”

But now, Google has put there foot down, essentially telling businesses that there website should indeed be mobile friendly.  Google is making some changes that will negatively impact any website that is not mobile-ready.

What is changing?

Mobile-friendliness has been a factor in Google search for several years now but we can’t tell how much if affects results, however, Google has announced that mobile-friendliness will now be more heavily weighed as a ranking signal.

On February 26, 2015, Google wrote: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

The change is set to start on April 21, 2015, and will take perhaps up to week to ‘roll out’ across all searches. The change will affect search results done from mobile devices.

Why the change?

60+% of all Google searches are now done from a mobile device. Because they want their search results to return the best websites, why would they send a mobile user to a website that isn’t mobile friendly?

When mobile users try to access websites that are not mobile-ready, it’s pretty much a waste of time and the user is most likely going to get frustrated.  It is Google’s job to make sure that doesn’t happen when they are providing the search results.

So.. how will this affect your business?

If your site is not mobile-ready: You’re going to rank lower in mobile searches and will thus see a decrease in the amount of search engine traffic to your website.

If your site is already mobile-ready: You may experience an increase in rankings/traffic — especially when you’re in an industry where some (or most) of your competitors do not have a mobile friendly website.

What should you do?

  1. Make sure your website is mobile-ready. It’s super easy to tell, Google has a free tool to check your website:
    https://www.google.com/webmasters/tools/mobile-friendly/You can tell within a minute whether or not your site is considered mobile friendly or not.
  2.  If your website is not mobile-ready you really need to change that.  Over the past several years a mobile-friendly site has become the standard.  If you’re still behind this trend then it’s most likely time for a new website anyways.If your website is not mobile friendly your business is going to be negatively affected after this new Google update rolls out, but once you make the fix it’ll be easy to regain your rankings/traffic.

Having a website that is optimized for mobile viewing is critical. It shows your mobile users that you care about them and now it is also going to bring you more traffic (lets face it, not every website is going to go mobile-friendly, so take advantage!).

If you have any questions at all, feel free to contact us or post a comment.  We can help you get a mobile-friendly website online.

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How to Completely Waste Your Google AdWords Budget in 2015 https://www.cyberoptik.net/pay-per-click/how-to-completely-waste-your-google-adwords-budget-in-2015.html https://www.cyberoptik.net/pay-per-click/how-to-completely-waste-your-google-adwords-budget-in-2015.html#comments Tue, 17 Mar 2015 20:14:24 +0000 https://www.cyberoptik.net/?p=5496 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Google’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial benefits to companies and organizations who want to increase their visibility and success. At least when the campaigns are properly developed and managed. On the other side, we have numerous entities who seem determined to...

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adwordsGoogle’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial benefits to companies and organizations who want to increase their visibility and success.

At least when the campaigns are properly developed and managed.

On the other side, we have numerous entities who seem determined to throw their money down the proverbial drain when engaging in marketing through AdWords. If you’re in this group, we want to help by providing you with six tips on how to completely waste your Google AdWords budget in 2015. (Hey – if you’re going to do something, you might was well go all the way!)

1. Ready, fire, aim!

Don’t waste your time (or money) on a lot of planning and goal-setting for your AdWords campaign. It’s best to just jump in whole hog and start testing the waters without trying to figure out what you actually want to accomplish.

2. If you write it, they will come

Write your ad copy to the general masses, not to people within your demographic who are most likely to respond to your message. Think about it: isn’t it better to target, say, 20 million people than just several hundred? Remember that everybody likes reading ads, no matter what they’re written about.

3. It’s the hook, stupid

A big key to wasting money on AdWords is to send readers to a landing page that you want them to go to rather than one they think they should go to. You know your selling points, you know what readers want to see. Hook them with your ad, and then sell them on whatever you choose.

4. Negative is negative

Negative keywords? This is Google’s attempt to help you succeed by telling AdWords which words and phrases to not rank you for. That’s not very smart, if failing is your goal. As we said, the point of placing an ad is to get it in front of as many people as possible, so forget about all this negative keyword business – it’s too negative!

5. YOU decide where they land

We mentioned landing pages earlier, but we didn’t mean specifically created and targeted landing pages. Why create a new page when you already have many pages on your website? It doesn’t matter what site page your ad links to – what matters is getting people on your site so you can sell them.

6. Downward mobility

There’s this thing called “mobile-preferred ads,” which make it easy for users of mobile devices to connect with your message. Don’t spend time on this. If mobile users want what you’re selling, they’ll find you no matter what. Don’t make the mistake of catering to this crowd and sinking into downward mobility with mobile-preferred ads, or, worse, with a mobile-friendly website.

Yes, these are some killer tips on wasting your AdWords budget this year. However, if you want all those dollars and cents to really pay off, you need to change direction and do AdWords the right way.

Fortunately, CyberOptik has the resources, tools and expertise to not only create a winning Google AdWords campaign for your company or organization but also to manage, monitor and exploit it to the fullest. AdWords is a big bandwagon with plenty of room for companies who want to play by the rules and reap the rewards. Call CyberOptik today at (630) 296-6932 or email us and find out how to accomplish this.

The post How to Completely Waste Your Google AdWords Budget in 2015 appeared first on CyberOptik.

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8 Ways to Rank Poorly on Google in 2015 https://www.cyberoptik.net/search-engine-optimization/8-ways-to-rank-poorly-on-google-in-2015.html https://www.cyberoptik.net/search-engine-optimization/8-ways-to-rank-poorly-on-google-in-2015.html#comments Mon, 09 Mar 2015 12:45:01 +0000 https://www.cyberoptik.net/?p=5481 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

High rankings on Google can mean only one thing: the opportunity to make more sales and contacts while expanding your business. If this doesn’t sound very attractive to you, don’t worry. We’ve got eight time-tested tips to make sure Google thinks there’s something wrong with you and keeps you far away from the top rankings....

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google-logoHigh rankings on Google can mean only one thing: the opportunity to make more sales and contacts while expanding your business. If this doesn’t sound very attractive to you, don’t worry. We’ve got eight time-tested tips to make sure Google thinks there’s something wrong with you and keeps you far away from the top rankings. And if you’re really lucky, you might even get banned from Google and alleviate all worries about search engine success.

1. Let your interns write your web pages

Google is a big fan of thorough, descriptive, well-written content. But that kind of content can take time and money to create. That’s why you should let your interns write all your web pages and save the money you’d spend on a professional job. Go to the next level by hiring a copywriter from a foreign country for $2 an hour.

2. Keep your site small

Remember, in today’s world less is more. Put up as few pages as possible on your website in order to give Google the impression that you have very little to say and probably wouldn’t be of interest to very many people. Even better, just have a one-page website with zero text and just an image.

3. Never fix or delete broken links

If you’ve actually gone to the trouble to add internal or external links to your web pages and happen to find a few that, for whatever reason, no longer work, don’t worry about it. Keeping broken links on your site is a great way to show Google that you don’t care about your visitors’ experience.

4. Avoid using title tags and SEO descriptions

To ensure bad rankings on Google, make sure to never use page descriptions or title tags in your SEO work (which you shouldn’t even be doing in the first place). If you start telling Google what your pages are all about, it’s sure to backfire. Make things as confusing as possible – make the search engine have to work hard to figure you out.

5. Bypass backlinking

Backlinking shmacklinking! You don’t have time to spend getting your website linked on other websites. Your goal is to be as invisible as possible and show Google that nobody else in the world cares about what you have to say. Google LOVES backlinking, so don’t do it!

6. Use your blog for non-related topics

A blog should be fun, so write about all kinds of fun things that have no relevance to your business. Write about your trip to the Andes, your grandmother’s lumbago, the new bike you bought for your kid, why your wife’s mother can’t lose any weight. Going about it this way will keep your site disjointed, which is a big no-no with search engines. Most important – don’t use WordPress!

7. Better yet, don’t have a blog

But then, why write a blog to begin with? All that fresh content – especially if you make it relevant to your business – will do nothing but draw Google’s attention. That’s the last thing you want. So unless you think you’re some kind of Ernest Hemingway, don’t waste time on a blog.

8. Still better, never make any changes to your site

And finally, whatever you do, NEVER add any kind of new content to your site, blog or otherwise. For some dumb reason, the folks at Google love to see new stuff appearing on websites – it tells them that things are happening that searchers may want to know about. Why would you want people to think anything’s happening with your business? If they got that impression and came to check you out, you might have to stop what you’re doing and sell them something.

Yes, these are some excellent tips for not ranking well in Google in 2015. But in the event you do want to venture into the high ranks with other movers and shakers, CyberOptik has plenty of web design and SEO tips that will help you. And our tips are proven to work. Call (630) 296-6932 or email us and find out how we go about it.

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6 Sure-Fire Ways to Get Banned From Google in 2015 https://www.cyberoptik.net/search-engine-optimization/6-sure-fire-ways-to-get-banned-from-google-in-2015.html https://www.cyberoptik.net/search-engine-optimization/6-sure-fire-ways-to-get-banned-from-google-in-2015.html#comments Thu, 19 Feb 2015 22:47:20 +0000 http://www.cyberoptik.net/?p=5215 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

If you’re like some business owners, you probably spend a fair amount of time each day devising search engine strategies to increase your chances of getting banned from Google. Now, we can’t prove that certain business owners do this, but based on some of the practices we see, we have to believe this is so....

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google-logoIf you’re like some business owners, you probably spend a fair amount of time each day devising search engine strategies to increase your chances of getting banned from Google. Now, we can’t prove that certain business owners do this, but based on some of the practices we see, we have to believe this is so.

Assuming you’re one of these forward-thinkers, we at CyberOptik want to provide a little assistance in your quest to disappear from the search engines. So here are our six great ways to get banned from Google in 2015. (And these tips really do work, so don’t say we didn’t warn you.)

#1. Use cloaking practices consistently.

Give Google (and its users) a compelling search-result description while having that link go to a completely unrelated page on your site. Users hate being redirected to a page they aren’t interested in, and Google doesn’t like it, either.

#2. Don’t create original content – just copy and paste.

You’ve got some keyword-rich pages, so make the most of them by pasting them on other pages and blog posts across your site. Better – steal content from other websites and use it word-for-word on yours. And don’t worry about copyright infringement, because nobody ever gets hauled into court for that anymore.

#3. Use popular keywords.

The best way to attract them is with super-hot keywords that you can use within your content, regardless of the type of business you’re in. Make liberal use of high-traffic keywords/phrases like “Lose 25 pounds in one month,” “Insider’s gambling secrets,” “How to pick up any woman,” and “Kim Kardashian nude.”

#4. Do link-building the JC Penny way.

In 2011 it was found that the retailer had live links on 2,015 pages in cyberspace that took clickers to its main dresses page. Those links appeared on websites about fishing, online games, dentists, snoring, diseases, hotel furniture and many other irrelevant sites. Google banned JC Penny, and after fixing the problem, it took the company three months to regain its rankings. Your results could be similar.

#5. Another great way to get banned from Google is to hide text on your website.

All you have to do is add chunks of garbled but keyword-charged text that’s the same color as the page background so that the search engines will see it but readers won’t. Google hates being tricked, and this is a great way to stir up a lot of animosity.

#6. Write your title tags for search engines, not humans.

Don’t worry about a clear description – rather make sure important keywords are stacked in there. For example, if you run a mold removal company, a good title for a page about mold cleanup might be: Mold Removal Mold Inspection Water Damage New Trucks CEO Fired — doesn’t that sound like something Google would eat up?

As you can see, there are many imaginative ways to get banned from Google in 2015. And this list is just a start. Do a Google search and you’ll find many more.

However, if you want your business to shine on Google and always make the search giant happy, CyberOptik follows best practices for SEO and other website essentials that we’d like to share with you. Call (630) 296-6932 for all the details on winning search engine optimization, and let Kim Kardashian fend for herself.

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