Why Your Website is Your MOST Important Marketing Tool in 2013

As 2013 is upon us it’s important to make sure all of your marketing tools are in order. Whether you use pay-per-click ads, print media, direct mail, radio, etc — everything in today’s market revolves around your website.

We’ve given a basic outline in the diagrams below of how marketing use to be compared to how it is today. You use to have your marketing channels and you would allocate however much of your budget to each one and see the results. Todays market and ever-growing online world is much different in that ALL of your marketing revolves around your website, so if your website is sub par it is going to hurt you.

Over 50% of consumers will research online before they even contact you about your services. So even if you don’t think your website is important, if someone hears from you via word of mouth, an advertisement, searching for you online, or your business card, people ARE going to look up your website. If your website is old, outdated or poorly constructed then one of your prospects first and most impressions of your business are going to be negative and they may not even contact you.

So as you go into 2013 just remember — before you pump money into your marketing budget for other items, make sure your website is in Tip Top shape and stays fresh/relevant.  Give us a call at 630-296-6932 to get a free consultation for your website, or get a free proposal.