Why Your Website is Your MOST Important Marketing Tool in 2013

2013 is here and it’s more important than ever to make sure that all of your marketing tools are in order. Regardless of whether you use pay-per-click advertising, print media, direct mail or radio, everything in today’s market revolves around your business website.

Below, we have provided a basic outline of how marketing today compares to its history. In the past you would have your marketing channels and would allocate a certain amount of your budget to each channel and monitor results. But now, the online market is growing rapidly and we’re in a different world of marketing. These days all of your marketing revolves around your website, and if your website is not up to par it is going to waste money and hurt your business.

Over one half of all consumers will research products and services on the Internet before they even contact you. Even if you don’t feel like your website plays an important role, if someone hears from you via word of mouth, an advertisement, online search or a business card – they are going to look you up online first. If you have an outdated, poorly executed or undeveloped website then your prospects first impression of your business is going to be negative, and you may never hear from them again.

So as you go into 2013 just remember — before you pump money into your marketing budget for other items, make sure your website is in Tip Top shape and stays fresh/relevant.  Give us a call at 630-296-6932 to get a free consultation for your website, or get a free proposal.

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