Why All Small Businesses Should Have A Website

So you’re a small business owner or you work for a small business.  Does your business have a website?  If yes, we’ll touch more in future posts on how to maximize your website presence.  If not, this post is meant for you and you really need to get a website online, here’s why:

Get Noticed.
In case you don’t know, less than 50% of all small businesses have a website online.  This is shocking, because 78% of people do research online.  If you don’t have a website you’re losing out on a lot of potential customers.

Get Taken Seriously.
Along with online research become such a ‘norm’, if a prospect searches for information on your business and doesn’t find you online, they may not see you as a reliable or viable business to work with.  At the same time, if a prospect can’t find information on you they’ll most likely do a few more searches and end up contacting one of your competitors instead.

Save Money.
Did you know that on average inbound marketing costs 62% less than outbound marketing?  Inbound marketing is making yourself easily found and providing value such as through blogging, social media, SEO, newsletters, etc (which all revolve around your website).  Outbound marketing is much different in that you’re advertising, promoting, or reaching out to prospects in some way to try and sell to them (so they’re not coming to you, you’re going to them).  Through having a website you’re letting people come to you which is the reason for your decrease in cost per lead.

These are just a few of the reasons your small business should have a website online.  If you do already, that’s excellent, but are you taking full advantage of your website?  If you don’t, you should give CyberOptik a call so we can plan out an appropriate solution for your business.  Having not only a website online, but an effective and good looking website, can make a huge difference in your business.  You can use our free Proposal Request form or give us a call at 630-533-3752.