CyberOptik http://www.cyberoptik.net Fri, 20 Feb 2015 20:36:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 6 Sure-Fire Ways to Get Banned From Google in 2015 http://www.cyberoptik.net/search-engine-optimization/6-sure-fire-ways-to-get-banned-from-google-in-2015.html http://www.cyberoptik.net/search-engine-optimization/6-sure-fire-ways-to-get-banned-from-google-in-2015.html#comments Thu, 19 Feb 2015 22:47:20 +0000 http://www.cyberoptik.net/?p=5215 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

If you’re like some business owners, you probably spend a fair amount of time each day devising search engine strategies to increase your chances of getting banned from Google. Now, we can’t prove that certain business owners do this, but based on some of the practices we see, we have to believe this is so....

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google-logoIf you’re like some business owners, you probably spend a fair amount of time each day devising search engine strategies to increase your chances of getting banned from Google. Now, we can’t prove that certain business owners do this, but based on some of the practices we see, we have to believe this is so.

Assuming you’re one of these forward-thinkers, we at CyberOptik want to provide a little assistance in your quest to disappear from the search engines. So here are our six great ways to get banned from Google in 2015. (And these tips really do work, so don’t say we didn’t warn you.)

#1. Use cloaking practices consistently.

Give Google (and its users) a compelling search-result description while having that link go to a completely unrelated page on your site. Users hate being redirected to a page they aren’t interested in, and Google doesn’t like it, either.

#2. Don’t create original content – just copy and paste.

You’ve got some keyword-rich pages, so make the most of them by pasting them on other pages and blog posts across your site. Better – steal content from other websites and use it word-for-word on yours. And don’t worry about copyright infringement, because nobody ever gets hauled into court for that anymore.

#3. Use popular keywords.

The best way to attract them is with super-hot keywords that you can use within your content, regardless of the type of business you’re in. Make liberal use of high-traffic keywords/phrases like “Lose 25 pounds in one month,” “Insider’s gambling secrets,” “How to pick up any woman,” and “Kim Kardashian nude.”

#4. Do link-building the JC Penny way.

In 2011 it was found that the retailer had live links on 2,015 pages in cyberspace that took clickers to its main dresses page. Those links appeared on websites about fishing, online games, dentists, snoring, diseases, hotel furniture and many other irrelevant sites. Google banned JC Penny, and after fixing the problem, it took the company three months to regain its rankings. Your results could be similar.

#5. Another great way to get banned from Google is to hide text on your website.

All you have to do is add chunks of garbled but keyword-charged text that’s the same color as the page background so that the search engines will see it but readers won’t. Google hates being tricked, and this is a great way to stir up a lot of animosity.

#6. Write your title tags for search engines, not humans.

Don’t worry about a clear description – rather make sure important keywords are stacked in there. For example, if you run a mold removal company, a good title for a page about mold cleanup might be: Mold Removal Mold Inspection Water Damage New Trucks CEO Fired — doesn’t that sound like something Google would eat up?

As you can see, there are many imaginative ways to get banned from Google in 2015. And this list is just a start. Do a Google search and you’ll find many more.

However, if you want your business to shine on Google and always make the search giant happy, CyberOptik follows best practices for SEO and other website essentials that we’d like to share with you. Call (630) 296-6932 for all the details on winning search engine optimization, and let Kim Kardashian fend for herself.

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5 Sure-Fire Ways to Fail at Social Media http://www.cyberoptik.net/social-media/5-sure-fire-ways-fail-social-media.html http://www.cyberoptik.net/social-media/5-sure-fire-ways-fail-social-media.html#comments Sat, 17 Jan 2015 16:06:09 +0000 http://www.cyberoptik.net/?p=5184 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Social media is everywhere, and everybody seems to be using it to one degree or another. We see a lot of business-based social media pages that aren’t accomplishing what those businesses likely had in mind when they started the accounts. In fact, we see a growing trend of highly ineffective social media campaigns. There are...

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social media iconsSocial media is everywhere, and everybody seems to be using it to one degree or another. We see a lot of business-based social media pages that aren’t accomplishing what those businesses likely had in mind when they started the accounts. In fact, we see a growing trend of highly ineffective social media campaigns. There are so many, we figured maybe ineffectiveness is what some businesses are after.

For this reason, we want to accommodate any business or organization that wishes to fail at social media. Success in this arena isn’t simple, and neither is failure – there are some key secrets you have to know to enable your social media campaigns to predictably fall flat. Here are five of those secrets.

SECRET #1. Get your pages set up, then move on

As you know, the key to social media is simply to be on it. So a great place to start failing big is to set up your Facebook, Twitter, LinkedIn and other accounts and then never do anything with them.

This is important, because if you start building a following and putting up posts (especially relevant ones!), people are going to start paying attention and possibly sharing what you have to say with others. If you’re going to fail at social media, the last thing you need is all that extra exposure.

SECRET #2. It’s social – you can post anything

If you’re going to update your social media pages, make sure you post things that have nothing to do with your business. Put up funny cat videos. Or how about that video of the ditzy blonde on The Newlywed Game that made you laugh so hard?

The cool thing about this tactic is that your readers (while you still have some) will love sharing all your cool videos as your business loses credibility day by day. Result: definite social media fail.

SECRET #3. Never include your social links in your email signature

It always amazes us when we see people who are bound and determined to fail at social media add social links or icons within their e-mail signatures.

The best practice for social media failure where links are concerned is to make people have to go searching for your places in the social arenas. Don’t give them any hints. Be as invisible as possible. People know how to use Google – let them start there when wanting to hunt you down.

SECRET #4. Wing it, they’ll grow and manage themselves

Those who fail to plan can plan to fail.  Therefore not having a plan for your social media pages is an excellent way to fail.

The last thing you need is to spend time building and managing social media accounts. You’ll be amazed at the level of failure you can achieve in no time at all.

SECRET #5. Best practice: forget social media all together

If none of the above tips seem like they’ll help you fail at social media as profoundly as you want to, here’s the best tip of all: Just forget about social media all together.

We don’t claim to know everything about online marketing, but we do know for sure that if you don’t exist in cyberspace, you’ll never have to mess with managing new customers, creating new lines of communication, expressing your company’s brand and revealing new products or services. Being invisible is the best sure-fire way to fail at social media.

On a more serious note, if you’d really prefer to succeed in the social media arena instead of failing, CyberOptik can create and manage accounts that truly benefit your business and help you expand your marketing reach. Call us at (630) 296-6932 or get in touch and find out how.

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4 Tips for Connecting With Local Prospects on LinkedIn http://www.cyberoptik.net/social-media/4-tips-for-connecting-with-local-prospects-on-linkedin.html http://www.cyberoptik.net/social-media/4-tips-for-connecting-with-local-prospects-on-linkedin.html#comments Thu, 20 Nov 2014 13:29:46 +0000 http://www.cyberoptik.net/?p=2783 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

LinkedIn is not just a good way to connect with ‘general’ prospects online, it is also a great way to connect with local prospects. 4 Important Tips for Connecting with Local Prospects on LinkedIn “Localize” Your Profile – People like working with businesses/professionals that are near them.  In todays online world it is very easy to work...

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liLinkedIn is not just a good way to connect with ‘general’ prospects online, it is also a great way to connect with local prospects.

4 Important Tips for Connecting with Local Prospects on LinkedIn

  1. “Localize” Your Profile – People like working with businesses/professionals that are near them.  In todays online world it is very easy to work with someone across the globe and never have to see them, however a lot of customers still like to work with someone local so they can be more accountable (they can meet face to face with you… if they need to, even if they never do).  Google will also browse your profile (if you follow avoid these LinkedIn mistakes) so that will allow your profile to potentially show up in their search results when someone searches for your location + your offering.
  2. Connect With Local Businesses – Local businesses near you are already connecting with their clients and prospects, so tap into that.  Connect with local businesses to increase your exposure, as well as to let them know about you in case they can send people your way.
  3. Join & Post In Local Groups – All major cities have Chamber of Commerce groups, association groups, etc — just do a search for your city in LinkedIn Groups and watch them flow in.  Join some of these that are relevant to you and your services and be an active participant in them.  Other people will post questions — give them your 2 cents, and feel free to post your own content / questions.  Always participate more than you ask for participation.
  4. ABC – Always Be Connecting – You can never stop connecting.  It’s an easy thing to do in your day to day tasks. When you connect with a new prospect via email and you see they have a LinkedIn profile (I use Rapportive for Gmail, which is owned by LinkedIn and shows all of a persons LinkedIn info right within Gmail) — ask them to connect.  LinkedIn will also give you suggestions on people you may know and they even give you the ability to import your contacts from your mail program so you can check if they are on LinkedIn.

Your social presence is an important part of your online success and can be an easy way to cultivate leads and brand yourself as the go-to expert in your local profession!  Be sure to connect with me on LinkedIn.

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6 Benefits of LinkedIn in Growing Your Business http://www.cyberoptik.net/social-media/6-benefits-of-linkedin-in-growing-your-business.html http://www.cyberoptik.net/social-media/6-benefits-of-linkedin-in-growing-your-business.html#comments Tue, 18 Nov 2014 12:17:18 +0000 http://www.cyberoptik.net/?p=2785 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Businesses need solid online presence to keep up with increasingly competitive market.  LinkedIn is a very powerful platform to help you jump-start that presence. Here are some benefits of using LinkedIn for business: Lead Generation – LinkedIn opens the doors for networking and a flood of potential clients. Keep your company page up to date...

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liBusinesses need solid online presence to keep up with increasingly competitive market.  LinkedIn is a very powerful platform to help you jump-start that presence.

Here are some benefits of using LinkedIn for business:

  1. Lead Generation – LinkedIn opens the doors for networking and a flood of potential clients. Keep your company page up to date with relevant information and be a resource to your connections and followers.  Branding yourself as the subject expert on your services will help them think of you when they need you.
  2. Increased Exposure – Having a LinkedIn Company Page is a great way to gain attention for your business.  The page has the potential to show up when people search for you in Google, as well as showing up for searches within LinkedIn.
  3. Higher Level of Credibility – LinkedIn is a great place to showcase your business products & services and gain trust amongst customers/prospects.  One feature that helps is the “Recommendations” feature.  The more recommendations you have from past customers and clients, the more of an opportunity you have to generate more leads and sales.
  4. Show Off Your Accomplishments – Another way to build up trust with potential customers and clients is to display your achievements. This will help give everyone an overview of exactly what you have to offer.
  5. Filtered Search Results – Generating sales effectively means reaching your customers effectively.  LinkedIn makes this easy by offering a thorough group of search options that you can use to hone in on your target demographics.
  6. Quality Business Connections – The most important benefit of LinkedIn is the fact that it is populated almost entirely by forward-thinking professionals such as yourself who are also looking for ways to grow their businesses. This creates a unique culture of individuals who, in representing their respective companies, make business easier for everybody.

The connections that you make on LinkedIn are noticeably more effective than those on other social media networks.  Here’s to your success!

As always, if you have any questions about how to use LinkedIn within your business feel free to contact us.

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10 Stats You Need to Know About LinkedIn http://www.cyberoptik.net/social-media/10-stats-you-need-to-know-about-linkedin.html http://www.cyberoptik.net/social-media/10-stats-you-need-to-know-about-linkedin.html#comments Thu, 13 Nov 2014 12:35:17 +0000 http://www.cyberoptik.net/?p=2789 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

LinkedIn may not immediately stand out as the most exciting social network out there but it offers some very unique advantages that place it in a different category other than other social media networks like Facebook, Twitter, Pinterest and Instagram. What Makes LinkedIn So Unique? In order to understand the special benefits provided by LinkedIn,...

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liLinkedIn may not immediately stand out as the most exciting social network out there but it offers some very unique advantages that place it in a different category other than other social media networks like Facebook, Twitter, Pinterest and Instagram.

What Makes LinkedIn So Unique?

In order to understand the special benefits provided by LinkedIn, lets look at some key facts / statistics about the company:

  1. LinkedIn Is Steadily Growing – LinkedIn is home to approximately 300 million users, and 3 million companies have Company Pages.  On top of that, two new people sign up to the site every second.
  2. LinkedIn’s User-Base is Active – There are more than 2.1 million LinkedIn Groups, 40% of LinkedIn users log in to the platform daily, and there are more than 1 billion LinkedIn endorsements.
  3. Mobile Users Love LinkedIn – 41% of LinkedIn visits are made via mobile devices such as smartphones and tablets.
  4. LinkedIn Sends Traffic – Recent studies show that LinkedIn referrals were responsible for 2/3 of all social media traffic to business websites (64%); Facebook followed with 17% and Twitter with 14%.
  5. Users Love LinkedIn – 70% of LinkedIn users give it a 4 or 5 star rating.
  6. You Can Advertise On LinkedIn – LinkedIn lets you highly target who your ads/posts are shown to on the site, down to their profession, location, and even further.  LinkedIn made $101.8 million in the first quarter of 2014 solely through their advertising plans and relations.
  7. Top Level Executives Use LinkedIn – 2.8 MILLION businesses have a LinkedIn company page. Many executives confirm that they use LinkedIn for networking with people and to promote their businesses.
  8. Hiring Managers Can Find Employees On LinkedIn – A large percentage of LinkedIn users are entry level employees using the web service for job searches. This creates a free and easily used index of capable employees, ideal for human resources (HR) managers.
  9. Google Is On LinkedIn – The largest presence on the website, Google has 2.7 million followers, 57,000 connected employees and is highly active on the LinkedIn platform.
  10. LinkedIn Is Great For B2B – Many of the top most-followed brands on LinkedIn are B2B. B2B companies historically benefit most from LinkedIn’s approach, since they require a higher level of professional networking to survive.

All of this data supports the fact that LinkedIn is a very powerful marketing and networking platform. If you are a business professional, entrepreneur, or marketing representative of a firm, there are many benefits to becoming a LinkedIn member and setting up a Company page.

Have questions about how to use LinkedIn for your business?  Contact us.

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7 LinkedIn Profile Mistakes You Need to Avoid http://www.cyberoptik.net/social-media/7-linkedin-profile-mistakes-you-need-to-avoid.html http://www.cyberoptik.net/social-media/7-linkedin-profile-mistakes-you-need-to-avoid.html#comments Tue, 11 Nov 2014 12:44:58 +0000 http://www.cyberoptik.net/?p=2787 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

LinkedIn is now considered to be the largest professional marketplace online. It is more important than ever to make sure your LinkedIn profile is setup correctly; you never know who will come across it. The 7 Most Common Profile Mistakes On LinkedIn No Profile Photo – It may seem like a no-brainer, but put a photo on your profile!...

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liLinkedIn is now considered to be the largest professional marketplace online. It is more important than ever to make sure your LinkedIn profile is setup correctly; you never know who will come across it.

The 7 Most Common Profile Mistakes On LinkedIn

  1. No Profile Photo – It may seem like a no-brainer, but put a photo on your profile!  Any picture is better than no picture, but don’t put a selfie as your photo.  Use a photo that someone else took and you can even find a random photo and crop it to be just you.
  2. Boring Headline – Your headline is 120 characters, make the most of them.  Don’t go by the book and put what everyone else does, do something that will make you stand out and spark someones interest.
  3. Not Current – Keep your profile up to date with your latest position(s), contact information, and skills/associations.  You’ll also want to post updates on your profile such as interesting articles or any news related to your company.
  4. Wrong Content – While keeping your profile fresh with content is important, don’t post the same content that you would put on Facebook and Twitter.  Keep it professional.
  5. Improper Use of Your Company Description – That 2000-character space may look find with generic information about your business and skillset but similar to  your headline you want to stand out from the crowd. Discuss what makes you unique and what you bring to the table.
  6. Failure to Connect – Chances are that you already know a bunch of people on LinkedIn.  They could be friends, family, coworkers, or clients.  Connect with as many of those people as you can without appearing spammy.  The larger your network the larger your potential reach is.
  7. “Private” Profile – LinkedIn allows you to have your profile be private, where people cannot see any (or most) of your information unless they are connected with you.  That’s a great feature for Facebook, but for LinkedIn you want to have this disabled so people can learn more about you before they connect with you.

What are some other common mistakes that you see in LinkedIn profiles?  Post your thoughts below and be sure to connect with me on LinkedIn.

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Top 4 Rules for the Perfect LinkedIn Company Page http://www.cyberoptik.net/social-media/top-4-rules-for-the-perfect-linkedin-company-page.html http://www.cyberoptik.net/social-media/top-4-rules-for-the-perfect-linkedin-company-page.html#comments Thu, 06 Nov 2014 12:32:41 +0000 http://www.cyberoptik.net/?p=2781 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Your LinkedIn Company Page is ant important element of your social media presence. In order to maximize the benefits of using LinkedIn it is necessary to have an attractive company page that reflects your company. Four Ways You Can Improve Your Company Page 1. Choose An Interesting / Relevant Banner Stay away from generic photos that...

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Your LinkedIn Company Page is ant important element of your social media presence.

In order to maximize the benefits of using LinkedIn it is necessary to have an attractive company page that reflects your company.magnate

Four Ways You Can Improve Your Company Page

1. Choose An Interesting / Relevant Banner

  • Stay away from generic photos that dozens of other companies are using.  Use your own photos or put together something unique to stand out.
  • Customers will associate a professional-looking banner with a high-quality page, so make sure you choose a nice photo.
  • Keep in mind that LinkedIn is indeed a more professional social network than Twitter and Facebook, what works on those networks won’t necessarily work on Linkedin.

2. Review Your Content

  • Do not over-use industry buzzwords unless you’re confident that everyone viewing the page knows exactly what they mean.
  • There’s no need to have your company page be an essay, if someone already knows who you are they may just need a quick reminder of what all you do; and if someone doesn’t know what you do they will want a quick walk through.
  • Keep your content short and concise for best results.

3. Keep Your Company Info Up To Date

  • This should come off as an obvious tip, but it is an important one that many people forget about.  When something big or new happens at your company (a new address, new phone number, new website… some major company info changes) — be sure to update your page.
  • Your profile can be the prettiest one around, but if you don’t have the most up to date info on it someone may not be able to contact you.

4. Keep Your Page Active

  • One of the most important aspects of using LinkedIn is keeping it active.
  • Each time you post an update it will show a snippet on your page and then link to the article/website that you mentioned, so take advantage of that and post content — you don’t have to write it all yourself, feel free to share the content of others.
  • Don’t post only when you have a special offer or want to promote yourself — be a Resource to your followers, not everything you post should be about you.

There are many more tips that could help you use LinkedIn to your advantage, but no one could explain them and apply them better than someone who knows more about your exact situation.  If you have any questions about how your business should be using LinkedIn, contact us.

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Facebook Marketing: How the big Guys Are Doing It & So Can You http://www.cyberoptik.net/social-media/facebook-marketing-how-the-big-guys-are-doing-it-so-can-you.html http://www.cyberoptik.net/social-media/facebook-marketing-how-the-big-guys-are-doing-it-so-can-you.html#comments Tue, 02 Sep 2014 12:52:31 +0000 http://www.cyberoptik.net/?p=2671 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

Facebook started as an application targeting college and university students to connect online with friends and classmates.  However, as Facebook grew in popularity, Mark Zuckerberg and team decided to open Facebook to the world and we’re sure it’s a decision their team has never regretted. Compared to its early days, Facebook has come a long...

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Facebook started as an application targeting college and university students to connect online with friends and classmates.  However, as Facebook grew in popularity, Mark Zuckerberg and team decided to open Facebook to the world and we’re sure it’s a decision their team has never regretted.

Compared to its early days, Facebook has come a long ways.  Now you can create targeted ads for your business, create business pages, share them with your own network, and much, much more.

With over a billion users and businesses on Facebook, Facebook marketing is an aspect of social media marketing that business owners can’t continue to ignore.

From local businesses to big brand names, everyone is advertising on Facebook.  In this article, we are going to show you how you can join Big Guys like Nike and do right by your business:

1. Create A Business Page On Facebook:

Creating a business page on Facebook is easy as pie.  To start with, take a look at the Nike Training Club Facebook page.  All you need to do is log into your own Facebook account and then on the top right, click on the little down arrow, and select “Create Page”:

fb

A few steps later, you’ll officially have your first Facebook business page!  You will need to fill out details like the address of your business, what service/products you provide, etc.  Also, if you can manipulate the URL, change it to the name of your business!  If another competitor steals your business name, there is no way for you to claim it.

2. Take A Page From How The Big Guys Are Doing It:

What you want to do is observe how other successful business pages are “doing it”.  You will want to observe what kind of content receives more “likes” and “shares”.  Take notes here.  Once done, start populating your page with similar content.  Create 2-4 posts a day.  Keep in mind that not everyone will be seeing your posts (just the way Facebook algorithm works).  After two weeks, organizing and publishing the content will become more natural.  If you notice, the big guys don’t always promote their products/services but also use humor and touching images (animal humor, etc. does really well).

Keep in mind that images are a big part of this.  People love images of animals, good quotes, and inspirational nature-related images.  Honestly, this part of the process will take you time (which is okay) and only in time, you will know what kind of content works best for your audience.

Please note that of the 2-4 posts a day, only one should be relevant to your business completely.  You can remind your audience of the services you provide, any promotions, or whatever works.  Just make sure to keep a healthy dose of slick content to business related content ratio.

3. Share Your Page With Your Network:

Another easy step!  Perhaps as a small business, you don’t have the budget to promote ads on Facebook to get more likes for your page—that’s okay!  What you CAN do is invite people in your network to come and like your page.  You can manually share the link or find the “Share” option on your business page.  Do this a couple of times a week and be polite about it.  You don’t want to annoy your personal network, so make sure to strike a balance with this step.

When you have a budget, you can promote your business page on Facebook.  However, as easy as it is to create a Facebook ad, it is just as easy to lose money if you’re not testing your ads and seeing what’s working and tweaking them.

This is where hiring an online marketer will pay off in the long run.  We keep tabs on which ads are working and make them work for you.

Conclusion

Take important lessons from ‘The Big Guys’ such as the Nike Training Club page and watch their content.  It’s easier than ever to observe and grab likeable content online.  However, that is never the problem; the problem is finding the time to get your page going.  We have setup Facebook business pages for local and nationwide businesses and in some case, have also launched their content campaigns.

If you find it overwhelming to get your Facebook business page started or have any questions, please feel free to call 630-296-6932 or email us.  We’ll be happy to answer any questions you have.

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How Lack of “Website Conversion” Is Costing You $1000s/Month http://www.cyberoptik.net/web-design/how-lack-of-website-conversion-is-costing-you-1000smonth.html http://www.cyberoptik.net/web-design/how-lack-of-website-conversion-is-costing-you-1000smonth.html#comments Tue, 26 Aug 2014 12:49:22 +0000 http://www.cyberoptik.net/?p=2669 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

As a business owner, you take pride in your place of business, whether it’s a storefront or an area where you provide your services (an office).  After all, you don’t want to make a terrible impression on any customers walking in through your front door.  How embarrassing would it be if these customers were greeted...

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As a business owner, you take pride in your place of business, whether it’s a storefront or an area where you provide your services (an office).  After all, you don’t want to make a terrible impression on any customers walking in through your front door.  How embarrassing would it be if these customers were greeted by dust bunnies and grime everywhere?

Just like your place of business, your website is an extension of your business.  This means that if you don’t have a website, you’re losing a lot of revenue.  These days, people love to check out information on the internet.  This is your chance to impress them or push them closer to your competition.

Now, if you do have a website but one that doesn’t “convert”, you may as well set fire to a few hundred dollar bills every month… even thousands.  This is where website conversion plays a huge role; so what does the term “website conversion mean”?

Just because you have a website, it doesn’t mean that it is bringing customers through your front door.  The job of your website is to provide information that your potential customers are seeking, to impress them, and to finally get them to call you, email you, or to get them to walk through your front door.  If people are coming to your website and these potential visitors never take any action, then you may as well not have a website!

How do you know if your website is doing all the proper things and helping your visitors become your customers?  Let’s take a look at three main things your website should be doing effectively:

1. Helpful Content

You would think this is obvious but we have come across all types of clients whose websites are either lacking information or provide vague information.  If you were to print a brochure for your business, wouldn’t you hire a professional to take care of the copy?  So why hire a professional designer to launch a website and then skimp on hiring a copywriter?  Why not hire a skilled writer, who can a mundane description of what you do and make you look like the KING or QUEEN of your trade?

Either you can say, “oh, what beautiful weather today” or engagingly express, “As I was walking along the main garden today, I could feel the warm sun gently kissing my arms.  The soothing breeze made my body shudder with deliciousness and made for perfect weather.  My God, today has been a beautiful day!”

See the difference?  Your content SELLS YOU & YOUR SERVICES!

2.  Easy User Flow and Good Design

Believe it or not, the way your website is laid out, the content, the design, essentially the “user flow” has a lot to do with website conversion.  For instance, if the design is ugly, your visitor will hit the back button and exit your website.  If the information isn’t laid out in the way it will make sense to your potential customer, guess what?  They’re not going to sit around and keep fishing for it!  They are going to end up on your competitor’s website and get what they need…

…and end up calling them.  A person who could easily have been your customer is now your competitor’s customer!

Things that need to be considered for a smooth layout are the menu, the way the content is presented (in digestible and savory chunks), the color scheme of your whole website, and in general, how all the information is presented.

Think of it this way: your website is kind of like a rabbit hole.  You need to feed your potential customers tasty nuggets of information they need and want until you have them ready to call you for an appointment.

Lastly, your website is an extension of your business, so treat it as such.  An ugly, badly designed website will turn off your customers just like an ugly, old, dirty storefront or office space will.

3.  Provide Contact Information

You may already have a contact page and that is great.  In fact, it is necessary.  However, if you don’t have all of your contact information visible on every page, this can be a costly mistake.

You want your business phone number and email to be part of the sidebar or header of your website so that whenever the visitor clicks on another page, this information is ALWAYS visible to them.

You want to make it extremely easy for potential customers to call or email you.  Don’t annoy your potential customer by making them chase your contact information!

Conclusion

If you don’t have certain mechanics in place, you may as well go over to your competitor, look him in the eyes, and congratulate him on the customers he stole from you!  Not sure how your website is faring?  If you decide you want to make your website work for you, give us a call or email us for an evaluation.

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Social Media Marketing: Does Your Business Need It? http://www.cyberoptik.net/social-media/social-media-marketing-does-your-business-need-it.html http://www.cyberoptik.net/social-media/social-media-marketing-does-your-business-need-it.html#comments Tue, 19 Aug 2014 12:36:27 +0000 http://www.cyberoptik.net/?p=2665 Be sure to check out all of CyberOptiks posts at http://www.cyberoptik.net

As a small business owner, I’m sure you have heard of buzz words such as social media marketing, Facebook marketing, and Google My Business…. but what do these buzzwords mean and do they have any significance for your business? Will engaging in social media marketing actually bring customers through your door? Let’s start with the...

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As a small business owner, I’m sure you have heard of buzz words such as social media marketing, Facebook marketing, and Google My Business…. but what do these buzzwords mean and do they have any significance for your business? Will engaging in social media marketing actually bring customers through your door?

Let’s start with the basics.

What Is Social Media Marketing?

In the last few years, you may have heard of applications such as Twitter, Facebook, and LinkedIn. These are a few of the top social media applications out there. A social media application allows you to interact with other people online (hence the term “social” in social media marketing). For example, if you have a Facebook page for your small business, you can connect with your customers on Facebook and socially interact with them via status updates.

Now that you know what social media marketing is, we still need to answer the main question: Is social media marketing necessary for your business?

Truthfully, every local business needs some sort of social media marketing. You don’t have to be present on all social media channels but to not be present on any of them? You may as well set fire to hundred dollar bills. Allow us to explain…

Every Business Needs New Customers

The first thing to understand is that social media marketing is an additional channel to expose your business. Think of it as an extension of your business. For you to bring in new customers, you need to determine which social platform you can effectively and consistently utilize to extend your business to new customers.

Since Facebook is a well-known social media platform, we will use that as a prime example. If you have a budget, you can use Facebook ads to promote your business page to new people. Even if you don’t have a budget, you can promote your business page to your current, personal network. With frequent funny, viral, or new status updates, the more your page will be exposed to other people as long as your content gets “shares” and “likes”.

Every Business Needs Repeat Customers

This may sound like common sense but this is the chink in most business owners’ armor. For your business to thrive, you need to provide your customers with the best product or service you have to offer. By doing so, you will start building repeat customers. When times get tough or your budget is too small to advertise, it’s these loyal customers who will keep your business running.
So how does Facebook help with this? Facebook and other social media tools allow you to connect with your current network. If you are friends with your customers on Facebook, share your business page with them. Most of these customers will give your business page a “like”.

Of course, this isn’t the hardest part. The hardest part is keeping your Facebook business page updated with interesting updates. If every update is about your business, then you may end up annoying your customers. Remember, the goal here is to keep your current customers here for the long term.

Examples of Businesses That Use Facebook Marketing Exceptionally Well

It’s easy to talk about things but we wanted to show you an example of a Facebook business page that markets the business well. Take a look at this Applebee’s page (a local one in Chicago):
https://www.facebook.com/ApplebeesChicagoGrandAve

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You will see that the page contains tons of reviews and daily updates. Of course, we advised you not to make every post about your business, but given this is a restaurant, people are more open to food advertisements. If you are a window installation company, people probably don’t want to see every status update about windows. We recommend two posts a day with at least one post about something amusing. When you create posts about your business, make them informative, entertaining, or interactive. That’s exactly the point of this Chicago Grande Ave Applebee’s business page.

Take a look at your favorite businesses and their Facebook pages and observe what is working well for them and what isn’t. There’s no reason for you not to apply the same social media marketing strategies for your business.

Conclusion

Of course, as a small business, you need to market yourself on social media. It’s not a matter of “if you need to” but rather, how well you do it. If not, you are already behind the game. However, like anything good in life, social media marketing takes a fair amount of planning, strategy, and testing to work. Most business owners struggle to juggle updating their pages after a hard day’s work. However, if you are curious about what social media marketing can do for your business or if you have any questions, feel free to email us or call 630-296-6932.

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