Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, ...

No matter how many steps you take to build up and protect your image on the internet, there may come a time that it gets attacked. When your online reputation has been damaged by negative information, you’ll need to act immediately to repair it and prevent it from becoming a long-lasting problem. You have a ...

Your business blog is a way to communicate directly with your customers on your own terms.  It gives you a chance to interact with them, which is priceless for building relationships that will last for years.  Because you’re constantly updating your blog, it also offers them up-to-date information on your business and your industry.  Most ...

Do you want to completely screw up your business and ensure that nobody sticks around to buy from you?  It’s not hard to do.  Businesses excel at doing this every day of the week.  Here are five things you should be doing if you want to drive your customers away and ensure that your marketing ...

While you can certainly use different strategies to repair your image online, the best way to protect your online reputation is to be proactive.  There are a number of measures you can take immediately that act as a defense against any negative information that could show up on the internet and harm your reputation. Tip ...