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CyberOptik Blog

Branding

How to Use Pinterest to Brand Your Business

Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on ...

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Photo Business Cards Aren’t Just for Realtors

Realtors frequently have their photo on their business cards. I even see realtor’s faces on billboards on the side of the freeway. This is an acceptable practice. Yet direct sales consultants aren’t as quick to put their own photo on their business cards. Real estate is still sales, so why would direct sales be any ...

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Tips on Using Your Blog as a Business Communication Tool

Your business blog is a way to communicate directly with your customers on your own terms.  It gives you a chance to interact with them, which is priceless for building relationships that will last for years.  Because you’re constantly updating your blog, it also offers them up-to-date information on your business and your industry.  Most ...

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5 Errors to Avoid When Registering Your Domains

The possibilities for choosing your website domains are endless.  There are tons of TLDs (domain extensions) to choose from, and you can use any alpha numeric combo (plus hyphens) for your domain.  Here are some common mistakes that you’ll want to avoid: 1.  Double letters immediately next to each other – such as ss or ...

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7 Tips on Using Facebook to Build Your Brand

Facebook is the king of social networking sites and it’s not going to give up the crown anytime soon. There are over 250 million users worldwide and as many as half of them check their profile daily.  Your business can use the site to reach out to any demographic worldwide. Facebook offers fan pages for ...

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