CyberOptik Blog

Branding


What to Expect From Your Logo Designer

So you’re designing a logo, and you made the wise decision of hiring an experienced design firm. Your logo is an essential part of your business branding and its importance can’t be understated. Once you’ve embarked on this wonderful journey, what should you expect in the form of deliverables? Multiple File Formats If your logo…

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7 Essential Logo Design Rules

Your business logo is so much more than just a pretty picture. Your logo symbolizes everything that your business stands for and over time will become deeply associated with your business name. An effective logo is an incredibly important part of your business. Here are some of the essential rules to follow when designing a…

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How WordPress Can Help Boost Your Brand Awareness

Establishing brand awareness is one of the most crucial parts of owning a business. Without a strong brand name and a recognizable presence, your products and services will suffer in the long run. WordPress presents some great ways to boost your companies brand awareness and help consumers feel comfortable with your brand name. WordPress Blogs…

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5 Tips to Optimize Video Marketing

Google has been growing and changing rapidly. The gigantic search engine now has a much more extensive set of results that include photos, videos, new and more. One of the key advantages of videos is that stick out in search results with a thumbnail and favorable positioning. Taking advantage of the power of video marketing…

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How Online Video Gives You the Edge on the Competition

Every business has competition. Companies can work together in an industry, but at the end of the day it’s the competition that is behind a lot of innovation. Staying at the head of your field and being an expert in your industry are vital to being successful. Getting an edge on your competitors doesn’t end…

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3 Reasons You Can’t Ignore Your Logo

If you’re responsible for marketing your company and guiding your branding efforts, you have almost certainly considered your need for a logo. It’s tempting to avoid the costs of a professional custom design, but it can also be very dangerous. You might consider ignoring the process entirely and using a simple text logo that you…

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10 Video Marketing Statistics That Might Surprise You

Online videos have exploded with billions of daily views. In fact, just YouTube alone gets over 3 billion daily views. Many of these views are on business and professional videos that your business could tap into. Because of the influence video has on business, studies have shown us some very interesting statistics. An average one-minute…

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Why You Shouldn’t Try to Design Your Own Logo

As a business owner, you understandably want to save on costs wherever you can. But sometimes you can take it too far – especially when it comes to your image. You might save some money by designing your own logo in your spare time, but the money you will cost your business in the long…

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Why is a Logo So Important to Your Business?

Business owners are responsible for marketing and promoting a business in order to increase the bottom line and plan for the future. Your business branding is an essential component of this. Your brand image will be etched into the minds of your customers, and hopefully in a positive way. When it comes to branding your…

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How to Choose the Perfect Logo Design for Your Business

Creating the perfect logo for your business is a challenging job. Your logo carries tremendous weight in your branding efforts and establishes the image people will associate most strongly with your company. Don’t take your logo design lightly or you might regret it. All the hard work that goes into promoting your business could be…

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