CyberOptik Blog

Branding

What to Expect From Your Logo Designer

So you’re designing a logo, and you made the wise decision of hiring an experienced design firm. Your logo is an essential part of your business branding and its importance can’t be understated. Once you’ve embarked on this wonderful journey, what should you expect in the form of deliverables? Multiple File Formats If your logo Read more ›

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7 Essential Logo Design Rules

Your business logo is so much more than just a pretty picture. Your logo symbolizes everything that your business stands for and over time will become deeply associated with your business name. An effective logo is an incredibly important part of your business. Here are some of the essential rules to follow when designing a Read more ›

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How WordPress Can Help Boost Your Brand Awareness

Establishing brand awareness is one of the most crucial parts of owning a business. Without a strong brand name and a recognizable presence, your products and services will suffer in the long run. WordPress presents some great ways to boost your companies brand awareness and help consumers feel comfortable with your brand name. WordPress Blogs Read more ›

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5 Tips to Optimize Video Marketing

Google has been growing and changing rapidly. The gigantic search engine now has a much more extensive set of results that include photos, videos, new and more. One of the key advantages of videos is that stick out in search results with a thumbnail and favorable positioning. Taking advantage of the power of video marketing Read more ›

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How Online Video Gives You the Edge on the Competition

Every business has competition. Companies can work together in an industry, but at the end of the day it’s the competition that is behind a lot of innovation. Staying at the head of your field and being an expert in your industry are vital to being successful. Getting an edge on your competitors doesn’t end Read more ›

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