Does Your Marketing Material Look Homemade?

January 17, 2013 By Ron Johnson Posted in Branding

If you are part of a franchise or a parent company, you should be provided with professionally produced materials you can use to market your business — but if not, it is important that you DO NOT use marketing materials that look homemade. A professional image is essential to your success. If your company doesn’t have high quality marketing brochures and other sales aids, you need them!

Many business owners don’t agree or don’t see the necessity of offering customers with professional marketing material. Instead they give out homemade, amateurish materials. It hurts rather than helps their business. In many cases you would be better off offering nothing instead of handmade business cards, printed on low quality card stock, on an ink jet printer that is clearly low on ink, using multiple fonts and colors. We’ve all seen them before; you know what I’m referring to. If you haven’t, perhaps you’re one of the offenders.

Yes it is an added expense – purchasing the good stuff, but do you really want to give the wrong impression when handing a prospect your unprofessional materials? In the grand scheme the costs are minimal and CyberOptik can help you get the best deal.

Consider this: If homemade materials give an unprofessional image, then the opposite is true for using the professionally created marketing aids.

If you are unable to budget for professional business cards and other marketing materials from the onset of your business, then wait to do marketing materials until the funds are available. You certainly don’t need to spend hundreds of dollars on printed materials before you ever launch your business, but non-cheesy business cards are a must. You can do untold damage with homemade business materials. The cost of business lost due to the unprofessional image will far outweigh the cost of company produced business cards and brochures.