Many businesses start a blog without a real plan.  It’s easy to do and you just need to start writing.  But actually, there is also some serious planning involved and one of the major decisions to make is the voice of your blog.  A good blog needs a clear and consistent voice that is communicated ...

Yelp is a site that allows customers to find and review local businesses. It was founded in 2004 and is now one of the world’s biggest location-based social media networks. Businesses can create or claim their listing to message customers, offer promotions, and take advantage of other features. In order to take advantage of Yelp ...

Maintaining a website is a bit like having a pet. You have to take care of it and you shouldn’t start one unless you’re willing to do that. One major website maintenance requirement is to update your site regularly. Updates plug up any weaknesses your site might have and get rid of malware that may ...

Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, ...

Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on ...